+ Provide executive-level project management support for hundreds of annual global written, visual, social, public relations, and travel-related needs + Key stakeholder in high-visibility multi-channel campaigns building comprehensive timelines, obtaining cross-divisional data, managing numerous content review cycles, and assisting with copy, image, and media sourcing + Create efficiency trackers for annual presidential theme campaigns, multi-phased presidential video message shoots, leadership directory fulfillment, and executive officer travel schedules

+ Lead on principal annual web, print, video, and promotional requests for our International President & Vice President Administration, Vital leader directory, Forums, Lion Strategic Plan Communications, & other projects as needed+ Manage relationships with three core vendors handling international mailing, print, & digimag for our LION Magazine digital and print publications requiring me to oversee the RFP process, create print orders and purchase requisitions, maintain an active status of over 30 international apps, and build internal design timelines + Stage manager for global annual convention plenary sessions responsible for seating management, communicating call times for VIP internal leaders and external dignitaries as well as organizing key behind the scenes show items

+ Published content for apps, web and sponsored email newsfeed posts seen by up to 200k+ global communities+ Reviewed detailed campaign builds, checked inventory and helped unblock in-app bugs to drive campaign renewals + Supported central account management, developers and client teams by attending kickoff calls, creating pixels and reports + Contributed at weekly revenue risk meetings, sales development trainings and account management feedback sessions

+ Facilitated 5 cross-functional programmatic partners, email vendors, in-stream video and in-app display revenue drivers + Developed solutions with developers and ad blocking vendors to prevent over 6M+ malicious pop-up advertisements + Oversaw monthly national billing by providing a breakdown of net revenue, impressions served and fill rates+ Pulled detailed forecasts, provided campaign optimizations, developed customer solutions and created case studies

+ Offered daily campaign optimizations and product tests to 13+ executives on over 200+ digital campaigns + Led bi-weekly digital meetings educating and motivating sellers on new in-app and web offerings to increase monetary goals + Pulled impression inventory forecasts, trafficked orders to corporate managers, assisted with strategy and resolved issues + Developed partnerships with 6 programmatic buyers to target audiences via in-app display, web, social media and email

+ Led weekly project management and content meetings covering principal social media, website and print initiatives + Selected student scholarship recipients, donors and community members to participate in special promotional projects + Tracked project development, met critical timelines, approved email templates/subject lines and assisted with media buys + Oversaw art direction with the University Development Graphic Designer to enhance branding

+ Met daily creative calendar needs outlined by the University Development Creative Marketing Specialist+ Produced web banners, posters, flyers, invitations, banners and t-shirts via Adobe Creative Suite + Helped implement a formal internal proofing and project submission process that strengthened cross-functional workflow + Communicated with vendors to meet budgets, submitted approved art files and assured assets were in-hand on time

+ Improved managerial and communication skills while overseeing 30+ faculty/staff and alumni special events volunteers+ Maintained event web content, conducted market research and entered alumni/donor database profile information + Facilitated reunions with class committee members to secure venues, dining, entertainment and presentations + Solicited gifts-in-kind donations for raffles and silent auctions from local and national affiliates at major functions

+ Re-branded 5 clients marketing presence by evaluating and updating print, web and social media assets + Studied open rates and page clicks of event reminder email blasts and monthly association newsletters+ Sustained partner web pages by leading brainstorming sessions, regularly updating content and creating RSVP pages+ Designed invitations, postcards, booklets and t-shirts for local and national conferences and trade shows

+ Wrote copy, organized video files, assisted producers with graphics, edited voiceovers, and visited on-air locations + Uploaded contestant photographs and entered viewers’ information into web database for seasonal contests+ Expanded the network’s online presence by sharing and commenting on network Facebook, Twitter, and YouTube accounts

+ Shared dynamic Wrigley Field history and answered an array of technical questions in a 5+ stop, 60 minute ballpark guided tour to corporate, special needs, and general audience members ranging from two to over 100 guests+ Helped to increase tour attendance by distributing marketing materials, setting weekly goals, writing the first “how-to” tour manual, strategized the use of promotional signage, and thoroughly researched other like Chicago tour programs