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Proven results with B2B/B2C enterprises--multiplying revenue streams, supercharging strategy, engaging and dominating markets, and leading internal growth and transitions. Specialties: Growth strategies, brand development, sales optimization, product marketing, leadership development
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Managing Director818 GroupProvo, Ut, Us -
Marketing OfficerPhotopharmics, Inc Mar 2018 - PresentAmerican Fork, Utah, UsLead all commercialization efforts with focus on patient, physician, and market education. Over-recruited for pivotal clinical trial. Defined all branding. Developed companion mobile app for Celeste phototherapy device. Helped company achieve FDA Breakthrough Device designation. -
Managing Director818 Group Jun 2010 - PresentProvo, Ut, Us818 Group accelerates growth and optimizes revenue velocity for its clients.We help clients identify growth opportunities and align all systems/remove barriers to ensure growth. Engagements with clients in multiple industries (corporate training, Internet, education, product sourcing, etc.) have touched on growth planning, strategy development, organizational design, marketing strategy development, customer and market research, message and positioning development, sales development, recruiting, staff development, fund raising, marketing plan execution, and more.Client experience includes Culture Partners, PhotoPharmics, Inertial Sense, Leadership Choice, Everlights, Millcreek Commercial, Sundance Bay, Prime IV Hydration & Wellness, Lynch LLP, Mountain Peaks Family Practice, Regional Supply, Radiant/Bonneville Communications, Sprezie, Zenger Folkman, LynkD, Mindsnap, Rainboost, momilabs, DialogueWorks, Gauge Capital, and more.Client impact includes:- 2-3X growth in 12 months- Ecommerce revenue growth of $2M in 6 months- Multiple New York Times bestselling books- Company rebranding/repositioning ("My wife finally understands what I do at work!")- Multiple robust product launches with desired market response- Exponetial marketing database growth and activation- B2C and B2B awards (business, product, sales team, executive team) including multiple Ernst & Young Entrepreneur of the Year awards -
FounderMomilabs Jan 2019 - Present -
Chief Growth OfficerThe Energy Project Aug 2023 - May 2024New York, Ny, Us- Coached leadership team on company overhaul and pivot- Developed inclusive narrative to create a customer journey across existing, proven solutions to new, compelling programs- Updated brand narrative and web presence across all platforms- Unleashed sales growth with rapid return to profitability, coached sales leadership on critical pivots -
TrusteeIntermountain Healthcare Mar 2011 - Apr 2022Murray , Ut, Us- Board of trustees member for Utah Valley Healthcare Foundation- Provide strategic support, coaching, and organization development -
Senior Vice President MarketingCulture Partners Jan 2014 - Jun 2016Temecula, Ca, UsFormerly Partners In LeadershipHelped scale the company (formerly Partners In Leadership) and package it to go to market. Facilitated the founders’ exit. Supported all sell-side activities and orchestrated a bidding war for this management consulting/professional services firm. -
Vice PresidentAmerica'S Freedom Festival At Provo 2006 - Dec 2013- Provided leadership for the nation's largest 4th of July celebration (500,000+ attendees and 1 million+ viewers across the globe)- Organized marketing activities across a 25+ event annual festival, including the Stadium of Fire- Assisted in putting this non-profit organization in the black. -
PresidentAmerica'S Freedom Festival Oct 2009 - Oct 2010- Provide leadership for the nation's largest 4th of July celebration (500,000+ attendees and 1 million+ viewers across the globe)- Organize marketing activities across a 25+ event annual festival, including the Stadium of Fire- Assisted in putting this non-profit organization in the black.
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Managing Director And Chief Marketing OfficerCrucial Learning Jun 2003 - May 2007Provo, Ut, UsFormerly VitalSmarts· Led operational realignment (staffing, systems, business processes) to transform company from a consulting firm to a products/services company. Re-defined branding, channel programs, lead generation programs to increase lead production by 10x. Drove improvements across marketing and product development to increase revenues from $3.5 to $21 million over 4 years (company ranked on the Inc. 500 list of fastest growing companies in America for two consecutive years. In 2006, ranked #491 with a three-year sales growth of 307.8% and in 2005, ranked #293 with three-year sales growth of 432%). · Managed, trained, and supported growing workforce with a yearly average growth of 37% and total growth equaling more than 430%.· Drove success of New York Times bestsellers, Crucial Conversations (McGraw-Hill 2002), Crucial Confrontations (2004), and Influencer (2007), defined and developed award-winning product line (Product of the Year, 2004), managed media relations with 100s of regional/national hits including The Today Show, CNN's Morning Edition, The New York Times, and more, and managed awards program, where company received Entrepreneur of the Year 2007, National Sales Team of the Year 2007, Emerging Elite honors (Wasatch Venture Group), and other accolades.· Assembled and directed a team of 20 marketing and product development professionals with broad range of skills. -
InstructorBrigham Young University Jan 2003 - Jun 2005Provo, Ut, Us• Developed and teach “Understanding the Market” course for seniors in industrial design, mechanical engineering, and electrical engineering.• Focus of course curriculum is building marketing requirements documents (MRDs) and preparing for future interaction with marketing professionals in the workforce. -
Managing PartnerRidgeline Partners Jan 2002 - Jul 2003• Marketing and sales consultancy for multiple clients• Value proposition focuses on defining and delivering the right product or service (readiness assessments, message development, customer research and definition, pricing analysis, and competitive positioning), launch/re-launching products or services (brand planning, company positioning and focus assessments, marketing programs—guerilla and formal—and communications/PR strategizing), and engaging the right channels (sales plans, partnership plans, business development, channel deployment plans, revenue forecasting and budgeting)
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Senior Vice President, MarketingMonster Worldwide May 2001 - Jan 2002· Coordinated integration of FlipDog brand, products, and direct marketing into TMP Worldwide.· Coordinated public relations and business development activities across divisions.
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Vp, MarketingFlipdog.Com/Whizbang! Labs Jan 2000 - May 2001• Participated extensively in the sale of FlipDog.com to TMP Worldwide (NASDAQ: TMPW), parent company of Monster.com May 2001• Defined and launched FlipDog.com April 3, 2000. • Developed and launched the Job Opportunity Index describing the national job market, with 1,400 monthly subscribers and 50+ monthly press clippings• Defined permission marketing model for FlipDog.com that has lead to opt-in newsletter circulation in excess of 500,000 in first year and rapid growth elsewhere• Directed rule-changing programs/methods to establish the company, the brand, and the service while ramping revenue at record rates (generated >7,000 in-bound affiliate links to FlipDog.com and built a promotional framework for inside sales, call center, channel, and field sales activities)• Built product line plan to support multiple customer segments, sales channels, and promotional/sales methods (e.g., e-commerce vs. telesales) to achieve record revenue in company’s first year
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Vp, Marketing And General ManagerAncestry Aug 1998 - May 1999Lehi, Ut, Us• Launched MyFamily.com 12/26/98, became fastest growing community Web site in history with over 500K members in first 80 days• Managed all business unit budgets, forecasts, and staffing (grew staff from 4 to 30+)• Managed all promotional activities, retained PR firm and media planning firm, and prototyped and launched affiliate program• Managed all key metrics and goals for the business unit, including reach, cost per site/member, page views, visit duration, and more. -
Senior Product Line ManagerIntel May 1991 - Aug 1998Santa Clara, California, Us· Managed two software product lines that created $30 million in '98 revenue. Responsible for product definition, business development, promotional activities, and sales training. Defined product entries in OEM. category-signing approximately 40 PC desktop, mobile, and server vendors (including IBM, Dell, PB-NEC, Toshiba, etc.).· Key contributor in renewing funding for 350-person division by redefining long-term strategic plan with division vice president and for Intel executive committee.· Managed LANDesk and LANProtect software product lines that generated $20 million in annual revenue--responsible for product definition, business development, promotional activities, and sales training.· Coordinated market research efforts, including focus groups, quantitative surveys, customer advisory boards, analyst panels, market share tracking, channel research, competitor analysis, and consumer research.· Coordinated with Intel brand managers for expanding the use of Intel trademarks (esp. Intel Inside®). -
Director, MarketingFolio Corporation 1987 - 1991• Drafted company's 5-year marketing plan.• Directed agency work, press relations, trade relations, launch and trade show activity.• Coordinated product management.
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International Marketing RepresentativeCadam Inc Aug 1987 - Nov 1988· Administrated PC software marketing in Southeast Asia.· Created marketing communications materials, including guided tour demo in seven languages.
Brett Walker Skills
Brett Walker Education Details
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Brigham Young University Marriott School Of BusinessOrganizational Behavior -
Brigham Young UniversityAmerican Studies And Political Science; Byu Studies
Frequently Asked Questions about Brett Walker
What company does Brett Walker work for?
Brett Walker works for 818 Group
What is Brett Walker's role at the current company?
Brett Walker's current role is Managing Director.
What is Brett Walker's email address?
Brett Walker's email address is bw****@****oup.com
What is Brett Walker's direct phone number?
Brett Walker's direct phone number is (800) 504*****
What schools did Brett Walker attend?
Brett Walker attended Brigham Young University Marriott School Of Business, Brigham Young University.
What are some of Brett Walker's interests?
Brett Walker has interest in Mandarin Chinese (Fluent Speaker), Children, Oil Painting, Outdoor Activities, Education, Skiing (Snow And Water), Environment, Photography, Hiking, Science And Technology.
What skills is Brett Walker known for?
Brett Walker has skills like Strategy, Entrepreneurship, Leadership, Marketing Strategy, Marketing, Business Development, Management, Strategic Planning, Advertising, Lead Generation, Start Ups, Competitive Analysis.
Who are Brett Walker's colleagues?
Brett Walker's colleagues are Kurt Bestor, Kumar Devendra, Larome Brown.
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