Brett Westerman Email & Phone Number

Indianapolis, IN, US

Owner of a niche digital marketing agency focused on PPC execution across Google Ads, LinkedIn Ads, Meta Ads. We launch client campaigns for B2B and B2C across all digital media platforms. Our focus of data-driven decisions is balanced with a human-centric pragmatism.

Atlanta, GA, US

• Develop brand & product strategies that drive strategic growth for Pine Mountain fire logs and Diamond matches
• Lead marketing projects and coordinate with cross-functional teams to launch over 20 new product SKU’s
• Management of major branding overhaul on all fire log packaging, including coordination of agencies, photo shoot, ship testing logistics, and plant production trials
• Ownership of website updates and digital inbound traffic (SEO, PPC, Video Ads, Amazon ads)
• Guidance of external agency partners to execute the brand’s online tactics in both paid & organic channels

• Managed the paid & organic acquisition channels for 3 eCommerce brands (Readers.com, SunglassWarehouse.com, FelixandIris.com), marketing to consumer personas and journey mapping
• Grew inbound traffic through targeted activity in SEO, Search, Display, Affiliate, Marketplace, and Social advertising
• Aggressive A/B testing regiment for ad creative and landing page experience to optimize ROI for each channel

Denver, CO, US

• Collaborated with a team of online writers to identify topical SEO opportunities for new & updated content, considering current Google algorithm updates and competition landscape
• Directed all online media investments, including Paid Search, Display Networks, Social ads, and Affiliate promotions
• Optimized the media intersection of content marketing, social media outreach, and inbound marketing opportunities
• Conversion optimization of all landing pages with A/B and multivariate testing
• Basically try to figure out what Google is going to do before they do it

Cincinnati, OH, US

• Created measurable SEO strategies that support the business objectives of our clients
• Identified on-site and off-site SEO optimization actions to improve search ranking with short-term wins & long-term strategy
• Managed a team of 3 SEM specialists, overseeing all paid media support for our clients

Cincinnati, OH, US

• Directed SEO content strategy for ManoftheHouse.com with a sustained avg. 77% increase in non-brand organic search month-over-month
• Global research of customer insight & digital competition for the Exxon Mobil Industrial web presence
• Analyzed site performance relative to content success, identifying which visitors/source/content provided highest ROI

Cincinnati, OH, US

• Identified keyword trends with daily monitoring of 13 paid search campaigns for Cincinnati Children’s Hospital Medical Center
• Recommended SEO improvements & content marketing potential for Bayer site builds (Aleve.com, RidLice.com, PhillipsRelief.com, ScienceofPain.com, Arthriving.com)

Cincinnati, OH, US

• Organized teams to concept and design digital assets for P&G properties while coordinating with developers in India & Bulgaria
• Created detailed technical requirements & programming instructions for all development work
• Supervised the design & development of the MrClean.com redesign from creative brief to live production

Oxford, OH, US

• Instructor for the IMS 440 capstone course, presenting course material on digital project management
• Project management of TecnoConect.org, guiding a student team through the client-agency experience of building a new website from research to development

• Managed the development and delivery of custom online courseware for higher education and career school adoptions
• Coordinated project schedules with external venders, negotiating rates & deadlines

• Developed new sales opportunities within 12 state territory, generating over $1M in new sales with 17% revenue growth
• Negotiated original material contracts with college instructors