I develop deep understanding of the short-term and long-term business direction and needs for our Global Oncology Business Unit and deliver solutions for insights, analytics, and business operations to accelerate sales and marketing capabilities and transform how the business effectively operates at scale. I uncover gaps in existing processes and data capabilities and develop a structured approach to business problems to support commercial excellence, increasing salesforce effectiveness and maximizing revenue across our oncology portfolio of products.

I drove innovation and insights for highly visible Access Strategy teams across US Commercial Oncology. As an analytics leader on the Sales Force Operations Team within the Oncology Business Unit, I analyzed account and product performance to optimize market access and delivered the strongest patient strategies across our portfolio of oncology products for Access Strategy (GPO Performance, Contract Strategy, field National Account Director insights), and led above brand reporting for Precision Medicine and Nurse Education.

I drove strategy, consulted, and advised pharmaceutical and healthcare clients across a variety of indications and conditions to deliver action-oriented business intelligence and customer insights. I leveraged outcomes-focused measurement strategies to optimize the customer experience and patient journey.

I led a key insights and analytics practice area for a team of managers, associates, and clients within Epsilon's Strategy & Insights Group. I built new business, established new product offerings, steered growth and team development, coordinated staff planning and delivery, owned revenue goals and growth targets for the practice area, and provided subject matter expertise across the organization and external client book of business within the digital, social, and analytics space to steer client optimization and strategy.

I led the Enterprise Social Intelligence and Insights Team at Capital One within the Brand Analytics Center of Excellence, serving lines of business and product owners across the organization. Coaching a dynamic team, I delivered influential, actionable insights and recommendations to optimize campaigns, products, sponsorships & activations, customer experience, content, and branding. I led product management and implementation of our toolset across the organization by balancing department and team goals. I created value by innovating and leveraging the power of social and various data streams to drive measurable change throughout the organization by evangelizing VOC in a customer-centric, test & learn culture.

I led marketing analytics and optimization functions, overseeing a team responsible for brand, creative, social media, customer & non-customer referral strategy, customer experience, and measurement. I drove increased performance and efficiencies in our sales funnel by optimizing demand generation activities, lead management, and campaign execution. Leveraging insights and analysis to increase acquisition and improve KPIs, I scaled growth using sustainable, data-driven industry best practices that evangelized voice of customer and created customer lifetime value.

I oversaw analytics activities in the DC office, promoting analytics internally as a critical component of AKQA culture and externally with client engagements. I optimized client performance and digital strategy by working across teams to develop an overall analytics vision and compelling insights, creating efficiencies, which improved client decision making.

Manager for Reporting and Data Analytics Department with a focus on providing insightful, strategic recommendations and actionable business intelligence to steer client teams and internal decision making.

•Provided strategic analysis and insight for cross functional departments by tracking and analyzing consumer traffic on Wirefly.com and partner brands•Actively monitored and assessed KPIs for multiple marketing channels and sites to improve online conversion rates, reduce web site abandonment, lower customer acquisition costs, and increase profit per visitor for multiple high-volume e-commerce sites•Tracked and analyzed online marketing programs, including SEO, SEM, online advertising, direct marketing, partner and affiliate programs•Conducted ongoing A/B split testing to optimize pricing, messaging, and design tactics•Identified opportunities for performance improvement, while working with business owners to implement measurable change•Generated ad hoc reporting, historical database and competitive analyses to drive industry-leading web site development, operations, marketing planning and strategy

•Spearheaded the creation of sales facing tools and analytical efforts instrumental to our company’s category-leading performance and recent acquisition•Served as cross-functional link between departments to drive ad sales based on SEO and SEM analytics and web performance metrics•Developed client digital insights and information sessions for touting company’s latest technologies, findings, and interactive web tools to both pharmaceutical clients and their corresponding agencies •Promoted value of social interaction and engagement within our online community to brand groups who managed DTC and OTC spending for various categories•Collaborated with senior management to target new consumers and drive data-based approach to expand current accounts and grow new business

•Executed a wide variety of socially-driven analytics programs in the Healthcare space•Drove the analysis and measurement of ROI within branded social engagement initiatives•Developed and led the promotion of digital insights as a premiere tool in understanding various brands’ reputations and social reach

•Executed research-centric solutions for internal/external client initiatives using cross functional collaboration between team leaders•Effectively led project teams in forecasting expected behavior through competitive and historical client analysis of traditional and social media market research•Provided senior direction in understanding complex and varied consumer intelligence; helped project teams synthesize information translating into market/industry insights and qualitative based strategic recommendations

•Daily activity consisted of: risk analysis, digital PR outreach, brand protection, crisis management, brand perception reporting; daily monitoring deliverables to identify opportunities and/or areas of concern for clients•Developed social media programs and provided business intelligence for Fortune 500 companies using word of mouth, guerrilla marketing, and best practices for online measurement in all social media platforms (Facebook, Twitter, Digg, Wikipedia, YouTube, Blogs, Message Boards, Social Networking, Social Bookmarking)•Executed and managed daily components of campaigns, and provided strategic recommendations for prominent international CPG companies, software and technology clients, automobile manufacturers, and B&M retailers•Brainstormed directional plans used as basis of client case studies to secure new business•Maintained client relations via detailed client and competitive analysis

•Delivered comprehensive market research analysis to clients for top pharmaceutical market research firms in industry•Analyzed market research data to create informative and solution oriented decks, assorted client deliverables•Interpreted choice modeling studies with real world applications, showcasing image, text, and statistical solutions•Evaluated brand awareness for acquiring new opportunities in emerging markets•Collaborated with senior project managers to develop new products for existing and prospective clients