Brett Saunders Email & Phone Number

Swarthmore, Pa, Us

Chicago, Illinois, Us

MACA mission: healthy babies come from healthy moms; ending vertical transmission of preventable infectious diseases.My focus: co-author recommendation on end-to-end system design and implications of genomic testing before pregnancy and at delivery for potential expansion of mission to protect newborns against morbidity and mortality due to rare genetic diseases -- an approach from AI-driven treatment algorithms to ethics of data privacy.

Principal/Co-Founder and former President of The Halley Group, an independent consultancy focusing on development, sales and marketing, process and operations (clients have included Blue Cross Blue Shield Association.) Act as advisor to consultants and/or as the active principal on client engagements 1990s to current.

New York, New York, Us

Sermo: fast, frictionless primary insights from global health care professionals in more than 100 countries in innovative platform as a service (PaaS) ecosystem. My focus: primary market research | operational excellence in RFP processes | business development | international team lead.

Chicago, Illinois, Us

MACA mission: healthy babies come from healthy moms; ending vertical transmission of preventable infectious diseases.My focus: fighting the upsurge in congenital syphilis | win funding for social media and direct marketing | provide framework for HCP awareness campaign to stop infant deaths.

Durham, North Carolina, Us

IQVIA's Digital Enablement Center of Excellence provides integrated, intelligent omnichannel marketing solutions for healthcare brands. My focus: build out new team for TV and digital DTC tailored audiences | power pharma and healthcare advertising with privacy-assured consumer audiences at scale | product development.

New York, Ny, Us

Ampersand, the former National Cable Communications' NCC Media, powers a unique data-driven television ecosystem unifying the fragmented TV advertising landscape across partners – media owners, clients, agencies, data, and technology providers.My focus: build out advanced TV capabilities for pharma and life sciences advertisers | leverage data-informed media combining capabilities across Charter Spectrum, Comcast and Cox | enable brand-safe engagement | rigorous targeting and measurement of 90M+ viewers in more than 50M cable homes at the time.

Stamford, Connecticut, Us

Led new initiative for Charter’s SPECTRUM REACH HEALTH to leverage data-infused DTC media to deliver measurable results for the life sciences and related clients in pharma, biotech, medical devices, digital health, consulting, agencies and health care.Worked directly with media agencies and brand leadership to help drive clinically appropriate uses of medicines and devices via DTC TV advertising, analytics and granular privacy-assured data.Advertising services included optimized linear TV and on demand content delivered to cable households. Analytics and data services conducted with leading industry partners was fueled by proprietary set top box and tune-in data to support zone-addressable targeting along with local/national campaign monitoring, effectiveness and optimization.Assured consumer and patient privacy at every stage of DTC targeting and delivery. Worked with multiple teams across newly combined Spectrum company (Charter, Brighthouse, Time Warner) including planning, finance, pricing, data development, national sales, and over 80 local media markets.Partnered with industry leaders in health care and over-the-counter data and analytics such as IQVIA, Crossix, NCSolutions and Experian. Deep experience with both household and person-level health care and media data in applications for informed targeting, optimization and performance measurement.

Led coordinated effort with Executive Director, consultants and key board members to expand payer coverage for vital health care services. My consultancy, The Halley Group, also arranged volunteer legal counsel for leasing and operations to ensure uninterrupted services.

Durham, North Carolina, Us

Consumer Insights, Business Development - 2013 to 2016Marketing Analytics, Solution Sales - 2012Worked with VP to expand Center of Excellence in Consumer Insights, Marketing Effectiveness & Media Innovations with media, agency, pharma and life sciences clients. Crafted, sold and delivered integrated DTC and DTP solutions for TV, digital, print and CRM – targeting, engagement and success measures for advertising and outreach as well as consumer-driven insights for compliance and adherence, behavioral segmentation, ROI analyses and custom solutions using patient-level medical, consumer, OTC data and other sources.Success factors included ability to:• Develop, design, sell and help deliver complex solutions to multiple stakeholders across several industries and various roles/departments,• Manage sales cycles varying from weeks to years,• Position and win business in competitive RFI/RFP situations,• Close all-sized deals from one-time to recurring and ongoing multi-year engagements ranging in cost from $25,000 to over $8 million,• Build long term partnerships with key client stakeholders, and• Propose, close and deliver high value, profitable engagements to drive double digit growth year over year in expanding Center of Excellence.Note: SDI was acquired by IMS in late 2011. IMS became IQVIA in 2017.

Plymouth Meeting, Pa, Us

Account Director - 2005 to 2011Director of Business Solutions - 2003 to 2004Joined SDI to establish a new department for sales engineering. Hired and managed team of 4. Established processes to bridge communications with sales and operations. Evolved into new production planning and project management departments. Based on my ability to share my passion for product solutions I was asked to move into business development.Responsible for sales and new business development for range of clients, including pharma, biotech and government. Developing and applying insights using clinical surveillance and custom patient-level transactional and medical records data to track, forecast and model market performance.Projects spanned a range of applications from market development and new product launches to maximizing mature product lines and tracking monthly progress across a wide variety of drug and treatment categories with special emphasis on vaccines, biologics, oncology and health care delivered in ambulatory medical settings.Top annual contract value $19M; support joint efforts for more including 3 person team who successfully won $25M ‘right to bid’ from FDA. Top 1st to 5th seller every year driven by ability to establish and grow new business – new clients and new brands within existing clients.

Rahway, New Jersey, Us

Senior Vaccine Specialist, 2001-2003Vaccine Specialist, 2000-2001Analyst, Business Research, 1998-2000

Oak Brook, Illinois, Us

Tagged by CMO for urgent assist needed with time sensitive acquisition. It led to fastest ever deal completion and first corporate acquisition in industry consolidation strategy for leading home products manufacturer in time for August trade show. CEO Bob Baker commented it was the best business plan he had seen in 30 years.

Senior Management Analyst, Financial SystemsManager, Business Development and TechnologyManager, Medical Records

Volunteer and consultant for Ethicon Suture Credit Union serving diverse base of members at several Chicago area manufacturing companies included implementation of Visa credit card programs, financial services software, etc. Active mid 1990s to current.Experience on variety of non-profit boards, including committees and leadership roles and a stint as President of University of Chicago Alumni Association UC2MC serving 33,000 alumni in tri-state Chicagoland area. Active mid 1990s to 2016.

Master Of Business Administration - Mba, International Business & Strategic Management

Bachelor Of Arts - Ba, Latin American History