Brett Xu Email and Phone Number

• Collaborate with the internal marketing team to maintain GCN social media platforms including WeChat & Douyin, and develop related content, e.g. videos, long graphics, h5, etc.;• Customer-centric, identifying KAs’ needs to devise marketing events and materials, and enhance the value selling and experience across personal hygiene and the food & beverage industry;• Leads-driven, SCRM management: touchpoints design & data tracking planning and development; E-commerce management: collaborate with the internal team to build SKU and finish ads promotion to get more leads on 1688;• Media relationship maintenance & engagement: industrial media, mass & business media. • Internal communication: festival greeting poster/h5 games, annual party, customer sorority, etc.Essential Programs & Campaigns• Develop an interactive h5 for engaging and maintaining the key accounts, and officially launch in an interactive & creative way during the industry fair;• Global Product Launch Communication Campaign (include Master & Series VOD, LinkedIn posts, brochure, and sales giveaways);• IP Marketing: Personify adhesive solutions into NFT IP [2023 Innovation Marketing Gold Medal awarded by Topdigital; 2024 DMSM Innovation Marketing Gold Medal awarded by Masterland], and brand exposure to end consumers, which echoed BU’s concept of B2B2C;• KA's Supply Chain Ecological Innovation Exhibition: Presenting our product solutions in the form of artistic installations attracted the attention of customer leaders;• Douyin account [2023 content marketing award by Masterland] from branding (4w+followers) to leads-driven.

Act as a strategic advisor for clients supporting them in their decision-making process to improvecampaign performance and achieve goals.Content & Creative * Create digital content strategy and tactics to grow and retain user base, stimulate engagement and conversion* Content development (articles, long graphics, Corporate IP, 3D modelling graphics, brochures) and industrial research/analysis for global chemical firms;PR & Events* Lead as the project manager to hold the 2023 CHINAPLAS Media Day for 10 chemical firms in 2 days (60+ offline and online media, press release copywriting & distributions, event management, etc.)* Build strong media relationships, and utilize media resources to help clients gain market momentum and control the accuracy of their message delivery via media events/press releaseDigitalisation* Develop and maintain SCRM operation to help clients approach their potential customers and engage their existing customers via tracking settings and diverse events organising (webinars & online press conferences, etc.)

• Worked with global and local colleagues to build a new China & Korea official website• Operated and edited the webpage via Drupal (CMS), Ontram (TMS); Repaired the 404 webpage• Worked with an agency to create new product launch pages and email campaign via Salesforce• Part of the team responsible for SEO optimisation & social media operation• Collated the data and presented it in a report to colleagues

• Participated in offline new product launch, attracted over 200 potential customers• Data entry and check; Summarised surveys and enterprise directory to identify potential customers• Operated system of SAP & CRM (maintain and issue invoices)• Co-ordinated rental transaction with the financial departments and partner company