Mar-tech professional with over 10 years of experience in digital marketing, analytics, and product management. I specialize in designing and implementing advanced mar-tech platforms & campaigns that support business growth, employee performance, and client success.My expertise includes PPC advertising, lead generation, and data-driven decision-making, with a strong focus on integration, data analytics and reporting standardization. I excel in cross-functional collaboration, fostering trust and engagement among stakeholders to deliver impactful results.As a Certified Scrum Product Owner (CSPO®), I bring a strategic mindset to building and managing comprehensive solutions, consistently underpinning measurable growth as an ever present outcome in my work. I’m passionate about digital transformation and committed to delivering exceptional outcomes.
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Senior Media Manager(Amp)Raleigh, Nc, Us -
Senior Performance MarketerWecall Nov 2024 - PresentCharlotte, Us -
Product ManagerDentsu Creative May 2023 - Dec 2024Led cross-functional teams (40 members) in managing product strategy, roadmap execution, and user-centric feature development, resulting in the successful launch of a platform adopted by 8k users in its first month of use.Drove product lifecycle management, from concept definition to development, testing, and feature deployment, ensuring seamless integration with business strategy for an existing managed platform serving 13k users.Conducted comprehensive user research and testing to validate product concepts, optimize feature alignment with market needs, and deliver continuous improvement and value.Collaborated closely with strategy, engineering, and data teams to optimize product performance through careful review of product analytics, user feedback, and standardized efficiency metrics. -
Senior Product & Marketing AnalystEasyhealth Mar 2022 - May 2023Los Angeles, California, UsLed comprehensive market and risk research to inform competitive analysis, product positioning, and differentiation, while creating customer insights and stories to guide data, product development, and marketing strategies.Drove $10M in revenue growth through successful product and enhancement launches.Developed and executed digital marketing strategies, achieving a 20% value return and boosting user adoption and engagement via platforms like Google Ads, Microsoft Advertising, MediaAlpha, Google Display, and Taboola.Contributed to new product line ideation, expansions & development driving $100K in monthly revenue.Utilized data-driven insights to guide product roadmaps and strategic decisions, ensuring competitiveness by continuously monitoring industry trends and best practices. -
Associate Director Of Digital MarketingTranzact Jul 2021 - Mar 2022Fort Lee, Nj, UsLed a cross-functional team in the development and execution of paid advertising campaigns, web analysis, and UX considerations across various channels, with an annual budget allotment of $30 million.Developed media buying strategies to deliver value in excess of $60mm in GOP to both the company and our clients.Utilized data analysis and insights to continuously improve buying effectiveness and efficiency, and architected reporting structures to ensure data integrity across all reporting capabilities.Provided guidance and direction to the team of marketing professionals, while collaborating closely with cross-functional teams to understand business goals and identify opportunities to add value. -
Senior Digital Marketing AnalystTranzact Apr 2019 - Jul 2021Fort Lee, Nj, UsManage paid advertising campaigns across various channels including Google Ads, Microsoft Advertising, Facebook Ads and various other display, programmatic and contextual advertising platforms with ad spend budgets of $750,000+ per month. Responsible for the development, strategy, day-to-day management and growth of digital marketing programs with an emphasis on maximizing ROI and GOP across clients and programs. Work closely with cross-functional teams to understand business goals and KPIs used when building media buying strategies to drive program growth. Drive data analysis and insights to improve buying effectiveness and efficiency as well as architect reporting structures to ensure data integrity across all reporting capabilities.
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Digital Marketing AnalystTranzact Aug 2017 - Apr 2019Fort Lee, Nj, UsDrive digital traffic to our website portfolio from our paid search accounts to generate leads and applications.Manage day to day tasks such as account reporting, monitoring lead volume and cost per lead/ cost per application trends, projections.
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Digital Analytics Intern (Pt)Third Rock Commerce Jun 2017 - Aug 2017Track and analyze website traffic from first visit through conversion to identify website behavior to optimize user experience, and direct targeted advertising to site visitors.Help to identify and develop KPI’s based on web traffic to drive and increase ROI for advertising campaign purchases.Implement tags, analytical pixels and various other tracking measure to ensure accurate web data for analysis. Developed email automation tactics using Hootsuite, Eloqua and other event triggered correspondence.
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Digital Marketing Specialist (Pt)Ram Media Group 2016 - 2017Led the setup, strategy and day-to-day optimization of paid search campaigns using Google Ads and Bing Ads paid search platforms as well as Pinterest and Facebook Ads.Improved existing paid search accounts through the use of keyword development, bid positioning, A/B testing and landing page optimization.Effectively interact with search engines to understand their services, capabilities, and operational requirements. -
Support SpecialistMarshall University 2013 - 2017Huntington, Wv, UsProvided academic, social and independent living training to degree seeking individuals on the autism spectrum.Co-Developed & Launched the Allies Supporting Autism Spectrum Diversity initiative and led numerous training seminars across multiple college campuses.Screened, selected, on boarded and manage a team of 18 graduate student employees for effective completion of program services. Provided program consultation for universities interested in starting their own college support programs. -
Human Resources And Marketing CoordinatorSava Senior Care 2011 - 2013Sandy Springs, Georgia, UsServed in a generalist role to administer all human resources and marketing needs required for a 225-employee care facility. Oversaw the recruiting, hiring and onboarding of employees and used PeopleSoft HRIS to manage all employee transaction systems for facility. Created promotional content and advertisements to establish and maintain a public presence for the facility and the services it offered. Completed regular competitive analysis of facility and local competitors for identifying opportunities for improvement, untapped customers and current strength of operations relative to industry performance.
Justin B. Skills
Justin B. Education Details
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Marshall UniversityResearch And Experimental Psychology -
Saint Leo UniversityMaster Of Business Administration (Mba)
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Saint Leo UniversityMaster Of Business Administration - Mba
Frequently Asked Questions about Justin B.
What company does Justin B. work for?
Justin B. works for (Amp)
What is Justin B.'s role at the current company?
Justin B.'s current role is Senior Media Manager.
What schools did Justin B. attend?
Justin B. attended Marshall University, Saint Leo University, Saint Leo University.
What skills is Justin B. known for?
Justin B. has skills like Cross Functional Coordination, Bing Ads, Online Marketing, Digital Strategy, Facebook Marketing, Funnel Optimization, Media Analysis, Ppc Bid Management, Data Analysis, Digital Media, Keyword Research, Market Research.
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