Creating and implementing strategies for B2C and B2B start-ups and scale-ups to help them increase demand, decrease spend and create more value. Currently working with two fantastic businesses:1. Appear Here - the world's leading marketplace for short term and flexible retail space. Think Airbnb for pop-up shops. 2. Oliver Co. - an award-winning sustainable accessories brand crafting beautiful accessories from Italian plant-based leathers.

Marketing Lead at Appear Here - the world's leading platform for flexible retail space.● Responsible for business growth and demand generation across both sides of the marketplace (brands and landlords). ● Achieved record levels of efficiency, taking the business from a blended ROAS of 3x to over 18x by streamlining ad spend, investing in email marketing, customer segmentation, and retargeting. ● Revamped email marketing and automation to increase demand acquisition by 500%.● Championed data to optimise the customer journey and increase conversion by 7%.● Implemented SMS messaging and New Account phone calls to capture an additional 10% demand.● Regularly analysed marketplace matching to achieve a 10:1 demand:supply ratio.● Re-launched international business in Paris with a clear strategy for growth.● Implemented bottom of funnel Meta advertising to capture high intent demand with a sub £20 CPA.● Utilised Google My Business to generate demand for physical locations at zero cost.● Automated weekly and monthly reports and dashboards to gather insight quickly and effectively, reporting as part of the Senior Management Team to guide business strategy.

Responsible for all B2C and B2B marketing, communication and sales activities todrive revenue growth, brand awareness and profitability across multiple channels.● Increased B2B channel profitability from 13% to 49% over three months through through full-funnel strategy and optimisation.● Strategically implemented minimum order values and service charges to increase AOV and decrease response time by 79%.● Implemented CRM systems across HubSpot and SproutSend utilising workflows andsequences to segment and nurture leads, leading to a 25% conversion.● Executed full-funnel lead generation campaigns, increasing enquiries by 800%. ● Implemented paid advertising across Meta and Google with B2C and B2B funnels,optimised through data-driven testing to meet business objectives.● Hired, developed and managed six reports, across marketing, sales, and design,alongside agencies and freelancers.● Grew marketing budget from £0 to > £500k ensuring cost-effective execution ofcampaigns.● Regularly analysed sales funnels to make informed decisions and increase corporateenquiries and conversion by 8x.● Planned and executed the first large-scale trade fair capturing 650 leads and industry partners.● Acquired and retained clients such as Nike, Google, Bloomberg, and Sweaty Betty.● Managed organic and billable brand collaborations, designing innovative campaignsto launch products with sell-out success of 250%.● Regular reporting to the board with ownership of direct-to-consumer e-commerce and B2B P&L accounts.● Developed omni-channel strategies to create a seamless customer experiencein-store, at events, at food markets, and online.

Key Responsibilities:● Launching a sustainable accessories brand on Shopify, creating a marketing strategy focussed on market penetration, building brand awareness and customer acquisition.● Developing the annual marketing calendar with aligned budgets, KPIs and reporting. Key Achievements:● Set up the full D2C e-commerce funnel, including paid media (Google, Meta), PR, SEO, partnerships, and Klaviyo CRM to support growth of 315% over 12 months.● Acquired leads at £0.06, converting 5% of leads into customers to deliver a 9x ROI.● Secured PR with publications including Plant Based News and The Independent.

Togge is an online gallery that connects independent photographers to a community of art-lovers and and industry partners, from UK to around the world. We’re tired of seeing people appreciate art purely on the name of the photographer, so we’ve set out to change this. The most successful artists on our platform are introduced and featured in galleries and magazines around London.Our partners include 508 Kings Road Chelsea Gallery, Londnr Magazine & WeTransfer.

See Fashion is kickstarter for fashion designers but without the pain of manufacture, supply chain management and wholesale. Customers get ahead of the trend while brands find hidden talent through sponsoring design briefs. Fashion buyers find their next best sellers backed by solid meaningful data. This whole ecosystem is a utopia for fashion press who know the only place to see the latest trends is See Fashion.Launched and managed viral campaigns generating more than 60,000 hits to the website, 5,000 consumer registrations and 650 fashion designer registrations over a five week period.Designed, implemented and monitored user acquisition funnels across web, social and printed materials.Managed success using Google Analytics, Hotjar and Sumo to refine the marketing strategy and UX increasing registrations and decreasing bounce rate by 20%.Created a marketing calendar and liaised with press to see campaigns featured in publications such as Time Out.Built multiple CRM pipelines for various user types using Streak and MailChimp, achieving a 45% open rate and 13% click through rate.Trained and oversaw a small marketing team to achieve results, manage the social media calendar, write blog posts and update the website.Guest lecturer and established relationships with the UK’s leading fashion schools including University for the Creative Arts and Istituto Marangoni.Created artwork and infographics using Photoshop and Indesign.

Brought in to manage the B and C grade clients and support the other Account Managers throughout the peak trade period, September - December. Met with clients, generated new leads, managed existing accounts and supported other Account Managers. Exceeded all sales and operational KPI's including individual sales of $30k. Generated new leads for the business with schools previously untouched by Sebel by establishing relationships with Business Managers and other stakeholders.

Managed store operational change, including a restructure, re-engaging an underperforming team. This led to strengthened sales driving, optimised commerciality and an increase on store and companywide sales records of +15%.Successfully managed the Regent Street flagship alongside the concept store in Covent Garden.

Pioneer of the revolving retail concept, opening 8 pop-up footwear stores within the unit. The store was not only a retail unit but a marketing tool and exhibition space.Worked closely with marketing and PR teams to plan and deliver store events including press launches, limited releases and events taking up to £9k in two hours.Analysed sales data and trends in the market to remain commercial through the stock package, visual merchandising and promotions.Recruited a new team and continually trained, motivated and developed their skills. This created a talented sales force and led to promotions within the store.

Managed a team of up to 30 to launch large sales and ‘super seasons’ in a store with a turnover of £1.8m. Led a large recruitment drive as university term started and staff transferred between stores. The new members of the team were trained to full standard and integrated effectively with no detriment to the stores sales. Attended company wide conferences to meet with senior management and discuss the future of the business, allowing for clear and effective communication back to the store.

Increased footfall by 10% on student evenings through social marketing, including the running of the stores Twitter page which went up in followers by 200%. Planned and executed in store events and parties designed to engage with the local student market, targeting three local universities and raising awareness of the store. These events received recognition from Directors and senior management and took up to £5k in two hours. Used both internal training and development and external recruitment to interview and appoint new members of the management team. Oversaw the recruitment process for Sales Assistants to select strong, on brand candidates for a career with Jack Wills. Motivated staff and utilised opportunities to become more commercial and meet higher figures as a store and team. This led to meeting KPI results including 100% mystery shop results. Took the lead on planning and executing season changeovers and sale launch in a timely manner and with no detriment to trade.

Chosen to supervise a team of 60 in the retail tent at the Jack Wills Varsity Polo event.

100% Mystery Shop result.

Head football coach for 3-5 year old children. Planned and delivered sessions with an Assistant Coach in a revolutionary football coaching company for children of some of the Premiership football players. Dealt with all aspects of the sessions from bookings and payments to health and safety.