Renata Roelan Email & Phone Number

Seoul, South Korea

JEJUAIR, Gimpo, Gangseo-Gu, South KoreaInformation Strategy – PSS Innovation and PI Strategist Analyst , May 2017-Present•Researched and studied on Airline’s Passenger Service System used in the market •Developed financial feasibilities studies on Airline’s Passenger Service System (PSS) from different vendors including. functions, pricing, customer data migration, and sales planning.•Created benchmarking data of Jejuair’s current online/offline products using different Vendor’s PSS, and recommend pricing strategies for best profitability and competitive positioning•Analysed Airlines Passenger Service System (PSS) contracts and provided recommendation to Boar dof Directors.•Conducted Interline booking, ticketing/selling testing (Users Acceptance Test (UAT) and Production Live Test) on potential Arline’s partners such as Garuda Indonesia, Bangkok Airways, Hongkong Airlines, Air India, Air Canada, and United Airlines.•Analyse Jejuair’s’s online/offline web issues including ticketing error, missing ticket information, •Handle projects “Marketplace Air” which linked Jejuair’s PSS with the Overseas Travel Agents (OTA) and Global Distributions System (GDS) Companies to manage online/offline ticket selling and website development.•Responsible in managing Jejuair’s internal Reservation Desktop System Project “JRDT”, communicate with the PSS vendor to analyse and research on current and new functions and discuss ways to apply the system functions into Graphic User Interface System (GUI). •Developed GUI reservation system graphic for Jejuair’s website and discussed with Development team on how to improve the GUI graphic content. •Collaborate with the Development and Marketing Team to conduct UAT for “Fare Family online” projects for Jejuair’s website.•Responsibled in handling Value Alliance Project by conducting UAT on linked website and system functions of Value Alliance Partner.

Mapo-Gu, Seoul, Korea

- Product and market research and feasibilities studies on South East Asian markets on Korean and Japanese cosmetic industries.- Develop financial feasibilities studies and market entry strategy on new market in China and Indonesia.- Research on social media marketing and promotion in South East Asian Market specifically Indonesia.- Collaborate with marketing team to create and manage company product’s brand awareness and management through offline and online promotion.- Handle South East Asian market promotional marketing activities.- Assist design and marketing team to create English and Indonesian version of the product catalogues for potential clients.- Collaborate with marketing team to design questionnaire survey contents and complete the surveys process to that determine consumer insights to improve product branding, marketing strategies, and advertising strategy based on careful analysis of the results.- Regularly study and analyze on local competitors in Korea, China and Indonesia pricing scheme as benchmark to the Company’s products, and recommend pricing strategies for best profitability, competitive positioning and product offerings to customers. - Supervise the Business Development and Research team on new product development and branding.- Review Business Development team’s yearly plan reports for the Management.

Greater Jakarta Area, Indonesia

- Organized Companies E-Commerce and Social Media Business Development Projects.Researched on feasibilities studies, market and data on the current e-commerce and social media projects.- Studied on competitors pricing scheme and offered recommendations on Company’s product pricing.

Jakarta

Handled Companies Business Development Projects Duties:­- Developed financial feasibilities studies and research on the project including OPEX AND CAPEX for the Board and Directors (BOD) and Management.- Regularly studied and researched on market updates and news to develop in-depth knowledge of industry trends, product line, competitions, technical support and services, and future possible product development.- Attend industry functions, such as trainings, events seminars and conferences, and provide feedback and information on market and creative trends to the teams and BOD.­- Analyzed reports from consultant for deeper understanding and conducted research on each possible downstream derivative related products. ­- Contacted customers and traders to find out about their needs and requirements of their raw materials imports products. ­- Prepared new Company establishment documents, tax holiday, land rental & purchase, logistic and other related permits with the Indonesian Ministries and Government.- Performed Benchmarking projects data collection and analysis (Phillip Townsend Associates and Solomon Associates) and based on results of analysis, co-operated with the site managers to develop ways to improve on the related areas.- Established turn-around-maintenance schedules (TAM) for current and future regional (NEA and SEA) and world’s supply demand quantity and price trends to aid commercial and sales team activities and negotiation with suppliers. - Took the lead position to prepare Company’s yearly Business Review Reports and weekly market and product research updates along with logistic reports creation using SAP ERP program for the Board of Director and Management.

Greater Jakarta Area, Indonesia

- Suggested new quarterly budgets plan and financial analysis for logistic cost.- Implemented simulation of monthly unidentified stock losses cost for each client, and able to find where the stocks were lost along with the reason. Prepared independent recommendations of advisability to the Management to achieve minimum stock losses and stock control for each client.- Supported sales team by visiting clients’ warehouses to monitor logistics activities and to randomly check inbound and outbound movements versus Delivery Notes and Packing Lists.

Greater Jakarta Area, Indonesia

- Arranged and completed monthly Banking financial and credit management reports for Bank Indonesia and checked the reports to avoid any counting error of the detailed data. - Created recommendations of advisability of granting credits for individual, corporate and multi finance lenders to the Board of Directors and Management. - Validated potential and current clients’s data information obtained from Sales and Marketing teams to provide accurate written report for financial and credit application.

Master Of Business Administration (Mba), 3.98

Activities and Societies: Full Scholarship Recipient Teaching Assistant of Professor Inoue Akihiro (Marketing in Japan) (Fall 2016).

Bachelor Of Science Of Marketing, Specialized In Marketing Research, International Marketing, And Services Industry, 3.4

Activities and Societies: Dean Honor list Recoqnition for outstanding grade point average

O' Level Cambridge Certificate