Brian Free

Brian Free Email and Phone Number

Managing Director & SVP of Digital Marketing | Paid Media | SEO | Fractional CMO Driving Growth via Strategic Marketing @ Eyeful Media
Brian Free's Location
Moorpark, California, United States, United States
Brian Free's Contact Details
About Brian Free

With more than 18 years of digital marketing experience, Brian is an expert in managing customer acquisition channels for eCommerce and lead gen companies. Since December 2020, Brian Free has served as Vice President of Digital Marketing at Eyeful Media, one of the fastest-growing digital marketing and strategy agencies in the nation. As a member of Eyeful’s Senior Leadership Team, he oversees the agency’s Digital Marketing Services. He develops strategic digital marketing programs that help the agency’s clients reach their business goals. In his time at Eyeful, he has doubled the channel management team from fewer than 10 employees to more than 20 in less than two years. Revenue has increased for services managed under Brian, SEO has increased 141% in 2022 YoY, and Paid Media has increased 96% YoY. His areas of expertise include Paid Search, SEO, Paid Social, Affiliate Marketing, Content, and Marketplace Advertising. Brian holds a BS in Business Administration, Marketing from the University of Denver – Daniels College of Business. His digital marketing experience ranges from small and medium-sized businesses up to Fortune 100 enterprise-level companies. Brian has worked in business categories, including retail, entertainment, travel, SAAS, pharmaceutical, sports, legal, and healthcare. Previously, Brian served as the SEO Director at Lulus.com. He set the fashion brand’s organic growth strategy, ran the SEO and Affiliate teams, and executed tactical enhancements to the programs. Brian successfully grew organic visibility, traffic, and revenue for the popular online women's retailer. Brian also served in an agency role as Director of Organic Search for Maxus, a GroupM company, where he worked on Apple.com, Apple retail, and Apple Care. He oversaw an account team of SEO managers and specialists. Brian delivered strategic and tactical SEO recommendations with a focus on increasing organic revenue and traffic. Before GroupM, Brian was an Account Director at The Search Agency, worked as an Account Manager at Commission Junction, and was the Marketing Manager of Denver Fabrics, an omnichannel retailer.

Brian Free's Current Company Details
Eyeful Media

Eyeful Media

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Managing Director & SVP of Digital Marketing | Paid Media | SEO | Fractional CMO Driving Growth via Strategic Marketing
Brian Free Work Experience Details
  • Eyeful Media
    Svp And Managing Director
    Eyeful Media Dec 2024 - Present
    Dallas, Texas, Us
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  • Eyeful Media
    Vice President Of Digital Marketing
    Eyeful Media Dec 2020 - Dec 2024
    Dallas, Texas, Us
    I lead our SEO, Paid Media, Affiliate, and Digital Marketing teams for Eyeful Media, a boutique digital marketing agency. As VP of Digital Marketing, I am responsible for the team that services ongoing client relationships. Our team shapes the company's digital marketing practices, channel strategies, and services so that the Eyeful team can deliver an excellent experience for our clients. Since I joined in 2020, I have doubled the team, which now includes more than 20 full-time employees. SEO and Paid Media services account for more than 80% of total revenue, and revenue for these services has increased by over 100% under my management.
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  • Myself
    Strategic Marketing Consultant
    Myself Jan 2009 - Present
    Work with start-ups, retailers, and B2B companies to develop and maintain digital marketing, paid media, affiliate, and SEO strategy. Services include:- Technical Site Audits- SEO for Site Builds and Redesigns- Site Migrations- SEO and Marketing integration- Paid Media- Affiliate Marketing- Customer Acquisition Strategy
  • Lulus.Com
    Director Of Seo
    Lulus.Com Feb 2019 - Dec 2020
    Los Angeles, California, Us
    Led the SEO and Affiliate marketing teams.• Ran a cross-functional marketing team and set goals and strategies for Organic Search, the Site Product Roadmap, and Affiliate Marketing channels leading to record organic traffic revenue in 2019• Report to the COO and own a seat in the Leadership Roundtable• Responsible for organic traffic initiatives, reversing negative growth trends and year-over-year traffic growth of 15% and revenue growth of 35%• Developed affiliate and SEO roadmap for the CEO and COO with a focus on key initiatives and seasonal strategic product categories, leading to a 23% reduction in marketing costs
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  • Legacy.Com
    Director Of Customer Acquisition
    Legacy.Com Oct 2016 - Nov 2018
    Chicago, Illinois, Us
    I was the Director of Customer Acquisition at Legacy.com. Areas of responsibility include earned, owned, and paid traffic channels. In addition to site optimization, I work with our traffic and revenue teams to drive new visitors to the site. Also responsible for all inbound traffic reporting and trends for all Legacy properties worldwide. Integrated within product management teams, design group, marketing department, content team, and analytics. Member of the Senior Leadership Team and Revenue Council. Have reported to the CTO, COO, CMO, and CRO.- SEO- Paid Search- Paid Social
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  • Legacy.Com
    Director Of Seo
    Legacy.Com May 2016 - Oct 2016
    Chicago, Illinois, Us
    Enterprise SEO working between design, development, marketing, data, and operations to set and execute strategy. Report to CTO.
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  • Maxus
    Organic Search Director - Apple.Com Account
    Maxus Feb 2015 - May 2016
    New York, Ny, Us
    Agency side SEO expert working with the internal search and product management team of Apple. Worked on Apple.com, Apple Store, and Apple Support. Manage account team of SEO managers and specialists to deliver strategic and tactical SEO recommendations. Our team's focus is increasing organic revenue and traffic while delivering actionable recommendations. In my role I perform the following responsibilities:- Technical Site Audits- BrightEdge Reporting Strategy, Insights, and Maintenance - Advanced Keyword Research- Ticket Submission and Validation- Business Requirement Documentation for Product Mangement- Quarterly Business Reviews- Global SEO POVs (Mobile Algorithm Update, Phantom Updates, ccTLD Updates)- Mobile Site Recommendations - Site Migration and Redesign Services- Semantic Markup Recommendations- Global Coordination with EMEA and APAC Teams- Internal Link and Crawl Path Recommendations- Holistic Strategy with Paid Search teamIn this role I use the following tools:- DeepCrawl- Hitwise- SimilarWeb- BrightEdge- Screaming Frog- Majestic- UberSuggest- Google Trends- Google Search Console- Bing Webmaster Tools- Adwords- SEO Tools for Excel
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  • The Search Agency
    Account Director
    The Search Agency Mar 2011 - Jan 2015
    Glendale, Ca, Us
    * Deliver Holistic Digital Marketing Strategy * Expert in Earned, Owned, and Paid Media* Aid in Site Migrations and Site Builds* Deliver Architectural, Content, Linking, Social, and Usability Recommendations* Lead team of Search Specialists and Subject Matter Experts* Analyze Data and Determine Areas of Opportunity* Work with External Vendors* Plan and Deliver Quarterly Business Reports* Administer Search Marketing Training* Work with sites with millions of pages and millions of visitors per month* Work with medium and enterprise level clients* Interface with all levels of management
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  • Commission Junction
    Associate Account Manager
    Commission Junction Aug 2010 - Mar 2011
    Santa Barbara, California, Us
    I manage a portfolio of Access and Vantage level advertisers within the Commission Junction Affiliate Network. My goal is to grow advertiser's reach and revenue within the Affiliate space.
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  • Commission Junction
    Seo Account Manager
    Commission Junction Sep 2007 - Aug 2010
    Santa Barbara, California, Us
    I work in an agency setting helping our clients attain better search engine visibility in Google, Yahoo and Bing. As an SEO Account Manager, I oversaw all accounts with CJ Search SEO, including managing up to 10 clients of my own at a time, overseeing their account from start to finish. I diagnose strengths and weakness, set strategy, and complete deliverables. During my time at CJ Search, I have:- Drove more than 100% YoY revenue and traffic growth for two Internet Retailer Top 500 sites- Optimized Google Base Feed that drove revenue more than 200% for an online retailer- Optimized Google Base Feed's titles, descriptions and landing pages which increased the conversion rate by 74% for an online retailer- Achieved top rankings in multiple categories, including Furniture, Home Decor, Software, Direct Marketing Companies, Deal of the Day Sites, B2B companies, shoe and apparel companies, travel websites- Content and Recommended changes increased sitewide conversion rate by 24% in two months- I have created mockups which changed the flow of navigation and site architecture which led to 29% growth in an online retailer's conversion rate- Analyzed trends of online retailers and reset strategy as needed depending on seasonality and product offerings- Created content for more than 40 companies that is targeted towards their demographic- Well-versed in using Dreamweaver, general FTP programs, Google Analytics, Omniture, ComScore, Wordpress and other CMS systems, including OsCommerce, Volusion, Magento, GoECart, and more
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  • Denverfabrics.Com
    Digital Marketing Manager
    Denverfabrics.Com Feb 2007 - Jul 2007
    I managed all Internet Marketing functions for the company, including- Search Engine Optimization- Paid Search- Affiliate Program Management- Email and Newsletter Marketing- Social Networking Management

Brian Free Skills

Seo Sem Google Analytics Digital Marketing Google Adwords Online Marketing Email Marketing E Commerce Online Advertising Social Media Marketing Landing Page Optimization Affiliate Marketing Search Engine Marketing Search Engine Optimization Web Analytics Omniture Organic Search Analytics Direct Marketing Marketing Strategy Keyword Research Wordpress Search Advertising Digital Strategy Mobile Marketing Online Lead Generation Business Strategy Web Marketing Swot Analysis Usability Conversion Optimization Interactive Marketing Local Search Customer Acquisition Digital Media Affiliate Management Integrated Marketing

Brian Free Education Details

  • University Of Denver - Daniels College Of Business
    University Of Denver - Daniels College Of Business
    Marketing

Frequently Asked Questions about Brian Free

What company does Brian Free work for?

Brian Free works for Eyeful Media

What is Brian Free's role at the current company?

Brian Free's current role is Managing Director & SVP of Digital Marketing | Paid Media | SEO | Fractional CMO Driving Growth via Strategic Marketing.

What is Brian Free's email address?

Brian Free's email address is bg****@****hoo.com

What is Brian Free's direct phone number?

Brian Free's direct phone number is +130352*****

What schools did Brian Free attend?

Brian Free attended University Of Denver - Daniels College Of Business.

What are some of Brian Free's interests?

Brian Free has interest in Collecting Antiques, Exercise, Sweepstakes, Home Improvement, Collecting Art, Reading, Gourmet Cooking, Sports, The Arts, Hockey.

What skills is Brian Free known for?

Brian Free has skills like Seo, Sem, Google Analytics, Digital Marketing, Google Adwords, Online Marketing, Email Marketing, E Commerce, Online Advertising, Social Media Marketing, Landing Page Optimization, Affiliate Marketing.

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