-Provided strategic support and technical creative expertise in the creation and deployment of email, SMS and automation campaigns and landing pages to support external stakeholders.-Coded HTML/CSS emails, amending code to enable dynamic content, tested functionality and rendering, and executed test sends and revisions while managing approval processes.-Performed continuous A/B tests to iterate and improve upon campaign results, including documenting and socializing key learnings, and developing a roadmap.-Conducted email quality assurance across devices and platforms to ensure flawless execution.-Queried and built subscriber lists ranging from 1000 - 200,000 with SQL and CRM data connection, and scheduled deployments.-Handled complex projects, lead and attended cross-functional project meetings with management and executive leadership and conducted timely follow-ups.-Produced comprehensive reports for all digital campaigns using native reporting tools in Salesforce as well as Google Analytics-Develop dashboards to track ROI for marketing campaigns to inform internal stakeholders and enrollment teams, and identify opportunities to drive conversions and improve customer engagement-Proactively devised new ideas and contribute insights and strategies to constantly improve our email program.-Using Salesforce, I designed email templates with mobile-first responsive designs using HTML and CSS.-Used automated nurture campaigns to observe audience behavior and enhance campaign efforts through audience segmentation and personalized messaging.-Built and analyzed intuitive reports in Salesforce and Google Looker Studio.-Created a client-facing data reporting structure to improve team efficiency in presenting data.-Strategized and implemented an automated campaign to identify 8 audience segments within an audience of 100k+ recipients to create a customized experience for recipients.

https://www.theworthy.life/ This is my personal passion project. I designed this website from the ground up. The logo. The branding. The backend setup. The copy. All done by yours truly. My goal with this project was to keep my front end web design, graphic design and copywriting skills well refined and up to date. I also use this website to maintain a working knowledge of SEO and social media advertising trends, so I can know what works and what doesn’t and apply that to other areas of my professional career. The blogs I post are just for fun. Take look, stay a while and join the forum to pass some time.

-Served as the primary marketing contact for multiple brands and adhered to disparate creative best practices and a unique voice for each brand.-Managed digital campaigns from start to finish, using clear and concise communications with stakeholders.-Handled complex projects by directing in-house design team to create digital graphics, website builds and branding for external clients.-Lead and attended meetings with key stakeholders and executive leadership, with timely follow-ups as required.-Implement and execute key milestones to successfully launch marketing communications by creating and updating project timelines and identifying project dependencies and deliverables.-Proactively manage changes in project scope, identify potential challenges, and propose contingency plans.-Interpreted market and consumer insights data to identify marketing communication opportunities.Provide support on digital ad and campaign strategies for key stakeholders.-Develop dashboards to track ROI for marketing campaigns to inform clients, and identify opportunities to drive conversions-Achievements: Started as an Account Coordinator and was promoted to Web Producer.-Managed lead-generation focused website builds.-Managed the completion of 4 website rebuilds within 12 months for external clients.-Designed Google, LinkedIn, and Facebook/Instagram ad campaigns that increased pageviews, sessions and referrals.-Implemented standard operating procedures regarding the review and delivery of client deliverables. --Oversaw project deadlines and delegated tasks while managing client and executive team communications.-Managed budgets ranging from $1000 to $15000.

Managed lead-generation focused website builds. Developed digital content and advised clients on products that would empower their team. Built on-brand web pages within client CMS. Designed Google, LinkedIn, and Facebook/Instagram ad campaigns that increased pageviews, sessions and referrals. Implemented standard operating procedures regarding the review and delivery of client deliverables. Oversaw project deadlines and delegated tasks while managing client and executive team communications. Managed budgets ranging from $1000 to $15000.Completed 4 client website re-designs in 12 months.

Built mobile-responsive mini-sites and web pages using HTML, CSS, and Bootstrap. Generated web page content by designing graphics in Photoshop and writing donor-facing copy.

Instructed children ages 5-15 using English and Japanese. Created lesson plans and developed effective classroom materials. Managed and participated in English learning camps for elementary students and faculty. Presented lesson demonstrations before Board of Education executives. Led my peers in classroom management workshops.

Designed and launched email campaigns. Developed internal documentation and tracking systems for email campaigns. Facilitated interdepartmental communications and projects.. Collaborated with the design and development teams to complete marketing projects.Redesigned and customized all company email marketing templates.Standardized operating procedures for email marketing initiatives from the ground up.Created and designed a library of on-brand graphics and imagery for use within email templates.

When you can't find what you're looking for, create what you're looking for. I had been looking for opportunities to learn new skills related to graphic design, social media marketing, etc. When I couldn't find anything suitable to my liking, I decided to start my own business and learn what works through trial and error. Through designing t-shirts, running two successful Instagram accounts, and building my own website, I've gained a lot of valuable knowledge as well as networked with people I never expected to meet. Who says starting your own business has to be so serious?

Updated email templates with mobile-first responsive designs using custom HTML and CSS. Managed and deployed email marketing campaigns. Used targeted, automation marketing for lead generation and campaign nurturing. Managed university social media accounts and assisted in campus event photography for social content.

Updated email templates with mobile-first responsiveness using custom CSS. Streamlined new-hire onboarding processes and assisted in new-hire training. Managed university social media accounts and assisted in campus event photography for social content.