Brianna Harrington Email & Phone Number

Denver, Co, Us

Broomfield, Co, Us

>> Leading 1:1:, 1:few, and 1:many account-based marketing campaigns with a maniacal focus on our customer base>> Leading strategic, targeted customer cross-sell programs

Broomfield, Co, Us

>> Increased sales outreach open and reply rates by 30% and 26%, respectively, through sequence writing, sales team enablement, and implementation.>> Overhauled sales chatbot platform resulting in 32% pipeline ROI and 6% bookings ROI.

Broomfield, Co, Us

>> Established email marketing center of excellence, streamlined workflows, and strengthened team organization and collaboration, reducing execution timelines by 66%.>> Consistently recognized for problem-solving, entrepreneurial spirit, and team collaboration, earning 2 Marketer of the Quarter awards and the inaugural Marketing Operations MOPhead of the Month award.

Atlanta, Georgia, Us

>> Received formal offer letter for the Division General Sales Manager position for Beazer Homes from Division President and VP of Sales in October 2021.>> Received formal offer letter for the Director of Marketing position from Century Communities in October 2021.>> Led go-to-market strategy and sales opening of 25+ communities, helping propel the division to a top 3 revenue generator for the company for 2 consecutive years, and helping increase average sales team conversion rates from 10.4% to 19.3%.>> Shaped model home options, upgrades, merchandising, and sales environment through collaborating with product architects, land development, sales leadership, and design studio.>> Spearheaded transformative budget tracking initiatives, achieving 69% annual cost reduction and 45% cost-per-sale decrease, while exceeding sales pace, margin, and lead generation goals.>> Managed the end-to-end print production process for model home merchandising, sales team collateral, and marketing materials across all locations, ensuring timely delivery and adherence to brand guidelines.>> Owned the written marketing feasibility analysis for all land acquisition requests (LARs), directly contributing to the closure of 13+ new land deals. >> Led and enabled a team of 2 online new home sales counselors to deliver exceptional online customer experiences, resulting in a 6% increase in customer satisfaction and 87% growth in lead survey completion.>> Implemented a comprehensive turnaround strategy for 6 simultaneously struggling communities, improving margins within 2.5 months.>> Spearheaded monthly CMAs (competitive market analysis), empowering 6-8 sales associates and collaborating with leadership to inform pricing, releases, and aligned sales and marketing strategy.

Denver, Co, Us

>> Restructured the residential real estate portfolio, transforming the team into a highly efficient and results-oriented group, maximizing return on investment (ROI) for master planned community clients and annual recurring revenue (ARR) for the agency.>> Developed and implemented a new resource allocation and project scope definition process, improving efficiency and project delivery.>> Played a key role in the selection, implementation, and rollout of a new project management platform, increasing team productivity through process improvement and automations.

Denver, Co, Us

>> Pioneered the first-ever client campaign playbook, empowering client-side marketing managers and sales executives with a comprehensive roadmap for successful campaign execution.

Denver, Co, Us

>> Orchestrated a client’s cornerstone annual conference, from event branding and collateral creation to account-based campaigns, driving a 25% increase in attendee registration for our client.

Colorado Springs, Colorado, Us

>> Led client’s national program rebrand and launch, managing website development, curriculum creation, content production, collateral distribution, and sales team training.

Colorado Springs, Colorado, Us

>> Managed the development and execution of a multi-million dollar brand awareness campaign across digital, out-of-home, TV, and radio, lifting likability and brand recall.