Member of Process Optimization working group that designed processes, implemented technologies, and supported change management for initiative to transform how Marketing, Media, and Creative teams plan and execute campaigns, aligned to new enterprise marketing strategy- Partner with internal and external teams to identify, prioritize, optimize, and implement process enhancements across workstreams and business units within a complex, high-pressure framework- Designed process for ‘Asset Discovery’ workstream, leveraging technology and workflow to establish process informed by discovery sessions and iterative improvements from live testing- Create and present materials used to facilitate discussion, validation, refinement, user training, and future enhancements

- Partnered with external vendor, MarTech, and solutions team members to clean required data, migrate, and validate 9,000 Offer entries in support of migration to new Offer Manager tool, without disruption to business operations- Completed Technology Assessment of Strategic Marketing teams, producing information synthesis, presentation, and recommendations- Facilitated in-depth Knowledge Transfer of video strategy, systems, and operations

Owned strategic initiative to standardize video asset management in alignment with DAM program:- Led initiative working with external partners to integrate DAM and Brightcove in order to enable automated video delivery and asset usage- Configured additional automation enabling delivery to YouTube through same integration, eliminating need for manual upload by internal partner teams- Designed and executed audit plan of 50,000 existing videos to identify assets- Designed data clean-up and migration plan on 6,000 videos- Established data model, governance, and DAM system configurations for video onboarding- Partnered with PMO to update video request and project workflow to reflect new automations- Participated in UAT on custom-build upload tool to enable DAM bulk video and metadata delivery- Partner with cross-functional teams including IX, Mobile App, and MarTech to standardize .COM video players and solve consumer-facing technical dependenciesImplemented closed captioning solutions for all .COM videos in accordance with legal ADA compliance- Caption all existing .COM videos- Design and implement two separate automation workflows for net-new video captioning- Partner with two separate vendors, along with cross-functional MarTech, IX, and Mobile App teamsOversaw three TCS contractor resources in support of escalated, and typically unprecedented vendor video issuesProvided operational support to enterprise-wide user base across multiple marketing systemsTook on Creative Services Private Brands analytics KPI dashboard reporting, quickly learning complex processes which spanned three data analytics tools, and uncovered opportunities for improvementPerformed DAM systems parity analysis on 10 million assets, ensuring migration of thousands of missed creative assets

- Responsible for receipt, upload, storage, classification and tracking of Video Creative Services assets- Work within PIM system and video CMS daily- Field Video Creative Services requests from internal stakeholders- Collaborate cross-functionally with DAM Ops on metadata best practices, and video systems integration

- Design and build website showcasing portfolio- Develop and maintain archival, photographic system based on principles of Digital Asset Management- Seeking clients and opportunities to grow brand. Manage social media account. - Apply educational experience to create sequenced photo-essays.

- Conduct off-site testimonials and portraits - Create company photo-library of stock-photos used on website and blog - Demonstrate photographic-eye and commitment to quality by finding cost-effective, brand-oriented images

- Grew a part-time nannying position into an in-demand clientbase because of proven dependability - Balanced and accomodated multiple families’ schedules using strategic planning and problem solving skills- Excelled in picking up slack, preparedness, and independently coordinating family schedules, activities, and meals. - Ensured client privacy and peace-of-mind in providing exceptional, compassionate care for their children

- Photograph events involving varied venues, low-light, portraits, and quick-moving subjects - Additionally tasked with supplemental creative content based on recognized aptitude. Coordinate content responsibilities with fellow photographer during events - Leverage interpersonal skills for client interactions- Post-process culling and edits using Adobe Photoshop Lightroom

- Helped identify strategy for optimal university contacts for customer acquisition- Researched, collected, and organized data on university contacts using Excel- Helped grow university paid usership to 4,000 customers