Dimensionalizing Walmart's Live Better promise though innovative experiences that meet our customers where they are.• Serve as internal brand steward, vetting talent, creative, copy, and partnerships foralignment to brand strategy, safety and guidelines•Conceptualize large-scale events and activations in an effort to establish emotionalconnections with customers, resulting in increased brand loyalty and sustained NPS score • Lead cross-functional teams to launch successful partnerships with a 360 approachPartnerships include: BeautyCon, Something in the Water, Rock The Bells, Revolt World, NTWRK• Champion DE&I initiatives, ensuring Walmart shows up in a consistent, authentic andinclusive way for all communities• Orchestrate seamless collaboration with external agencies, acting as a primary pointof contact and ensuring clear communication of project objectives, timelines, anddeliverables• Support insights-led brief creation and long-term strategic planning

Supported all experiential and talent partnerships, expanding the ways customers and communities experience Walmart, outside of the expected.• Managed talent partnerships with Jennifer Garner, LeBron James, Sofia Vergara, and Deion Sanders• Worked cross functionally with internal Media, PR, Social, and Legal teams to bring projects to life with 360 approach• Supported Walmart Homecoming Back to School activation, managing internal and external agency partners (2022 Clio Music Bronze Award Winner)• Helped launch Walmart Makers Studio, a touring activation meant to showcase Black makers, creatives, and business owners of all types• Facilitated Getaway x Walmart partnership

• Managed influencer strategy across multiple campaigns for clients such as TequilaCazadores and Dunkin Donuts, increasing engagement rates across client socials• Assisted in developing social media campaigns around key seasonal moments• Handled influencer outreach and contract negotiations, staying within client budgetsand brand guidelines• Created and socialized workstream trackers and timelines

• Built programming strategy for three hotel properties • Fostered strategic brand partnerships with local and national companies such as TheBass Museum, Airbnb, Sunday Somewhere and Bumble • Managed monthly programming budgets across multiple properties • Handled influencer relations including comped dines, stays and experiences • Served as point-person for all event efforts, photoshoots or on-site happenings • Liaised with Food & Beverage teams to properly staff onsite events • Evaluated ROI on programming efforts and identified optimizations for future events

• Conducted all live social media postings during shows• Became the artist liaison one month out from show date• Scouted potential venues • Executed day-of coordination including load-in, load-out, guest list, etc.

• Scheduled and booked client walk-throughs and manage CRM system• Sold venues including The Bridgeport Art Center and The Rookery to prospective clients• Served as point person for clients through-out event planning duration• Assisted with social marketing efforts (Instagram, Pinterest, Twitter, Facebook, Constant Contact)• Planned Venue Logic Open Houses aimed at vendors, clients, and professional network

• Promoted tickets for Sub Chroma and Voyager events• Aided security in crowd control• Answered guest questions regarding event or show line-up• Guaranteed artists are escorted to green room and briefed on run of show• Handled vendor outreach and logistics

• Kept viewing area clean and organized for guests• Ensured that guests were provided with drinks and amenities • Communicated with C3 team members to coordinate guest shuttle throughout the festival• Referenced the platinum handbook and website to answer guest questions• Aided security with wristband checks and crowd control

• Researched potential events that CIMMfest may sponsor• Worked under the festival director to coordinate launch party events, post-concert parties, and networking opportunities

• Developed a mutually beneficial program for professionals and students called Intern with Intention• Located and booked venues for media training events with 100 attendees• Sought out and communicated with bloggers in 30 regions for press inquiries for the Super League Gaming client