A consumer’s finances is at the heart of their purchase making decisions. Everyone asks themselves "Can I afford it?" or "Do I qualify for it?" Sales and Marketing professionals should be asking themselves the similar questions.... Where are the customers who can afford my product? Who are the ones who qualify? Who of my current customers can afford to buy more? As a Credit Bureau, Equifax has definitive financial data to answer these pressing questions. We are skilled at bringing together various data sets to create industry-first solutions which are used to a competitive advantage by multi-billion dollar corporations.