Brian A. Hellman Email & Phone Number

Jacksonville, FL, US

• Responsible for leading all business activity with key Channel partners Walmart, Walmart.com, BJ’s Wholesale and Canadian Tire and pursuing relationships with additional accounts.
• Successfully launched a pilot program in identified Walmart test Stores with dedicated product line
• Launched product portfolio on Walmart.com and nationawide Store Special Order and have been recognized as a key Supplier, winning OmniChannel Supplier of the Year for Hardlines in 2020.
• Conducting Phase 1 launch with BJ’s Wholesale Clubs for eComm and Special Order
• Manage a team of Account Executives and Sales/Replenishment Analysts
• Collaborate with external distributors and third-party merchandisers to drive retail execution

Carthage, Missouri, US

• Responsible for leading the strategic planning, category/product management and sales program management functions for the Consumer Products Group.
• Responsible for developing rolling high-level three-year Strategic Plan framework along with financial planning & analysis models/tools for two Divisions totaling $600M.
• Created a category function responsible for short and long-term product management including market analytics, new product development/launch, assortment planning, pricing and programs spanning four consumer product.

Responsible for all sales, shipments, inventory, and margin targets for Walmart (including Stores, Walmart.com and Sam's Club), Target, Meijer and KMart. Accountable for executing company strategy with channel partners including developing and executing joint business plans (JBP) across multiple departments. Full P&L responsibility. Work across disciplines.

Developed strategies that maximized competitive advantages for growth through market penetration and new product innovation via geographic and channel expansion. Assist clients in all phases of the product life-cycle from concept through commercialization.

Akron, OH, US

• Strategic lead for $700M account, Goodyear’s largest. Supervised direct sales, product development, pricing, marketing, and supply chain activities. Led and remotely managed 70 associates through three direct reports.
• Redefined the relationship between Goodyear and Walmart from “Supplier/Customer” to “Strategic Business Partners.” Addressed holistic business from product screen and pricing to replenishment and marketing via.
• Introduced line extensions in FY11 which subsequently improved assortment 15%; secured new product placement in FY12, further improving assortment by an additional 15%.
• Improved product mix and pricing resulting in 30% EBIT improvement.
• Twice-named Walmart “Supplier of the Year” in Hardlines and Automotive (FY11, 12).
• Enhanced consumer/shopper awareness through sustained targeted promotions and strategic marketing initiatives.

Akron, OH, US

• Drove sustainable and profitable growth and maintained market share leadership in $800M Performance Category (9M units). Strategic lead for global sourcing, supply chain improvements, forecasting, product development.
• Launched most successful (i.e., fastest to 1M units) Eagle sub-brand tire line in company history.
• Leveraged cross-functional relationships to develop/implement a core product screen concept across Goodyear’s 600+ company-owned outlets, increasing sales by 15% while reducing inventory by 30%.

Akron, OH, US

• Launched and managed growth initiatives for Sport Performance and Sport Truck segments combining for $500M and 5M units in sales.
• Worked cross-functionally to develop pricing and go-to-market channel strategies, commercialization plans, and sales enablement tools for new products totaling $100M,
• Performed and leveraged market research to drive long-term, multi-generational product line vitality and competitiveness, resulting in line vitality improvement from 70% to 80+%. Derived actionable insights from.
• Worked with forecasting, production planning and supply chain functions to develop and implement production priority system maximizing plant efficiencies and product profitability reducing inventory levels by 20% ($60M).

Akron, OH, US

• Managed and coordinated efforts of 20 internal personnel and third-party consultant in restructuring and reorganizing the $4B NAT Consumer (OEM & Replacement) business. This initiative has been widely credited as the.
• Created, documented, and automated channel-specific customer management processes.
• Created and instilled a category management functional team and processes.
• Instituted a stage/gate process for managing all new product development.
• Developed and implemented a comprehensive customer segmentation process.

Akron, OH, US

• Directed FP&A, internal reporting package preparation, and accounting activities in support of $2.5B national retail and distribution channel teams.
• Managed $100M in customer pricing/rebate/trade fund spending programs
• Led channel/brand managers and the pricing group in opportunity cost-benefit analysis and economic modeling to drive increased sales and profitability in targeted channels and segments

Purchased & completed successful turnaround of thirty year old business. Managed all daily operations as well as strategic direction of business. Established new policies, procedures, training, and business development programs. Negotiated successful sale of the company.

Managed three divisional controllers and accounting staff of 22. Directed FP&A as well as financial consolidation and reporting. Responsible for all general accounting and finance operational functions. Prepared budget, cash flow model, and rolling forecasts.

Financial planning oversight for 22 operating units in terms of budget preparation, rolling forecasts, operational analysis and cash flow management. Involved in extensive M&A and IPO-related activities. Worked with international joint ventures (UK, Germany, Hong Kong, Korea and Japan).

Responsible for manufacturing cost accounting and operational variance analysis.

Bachelor Of Business Administration (Bba), Finance, General

Advanced Category Management Certification (Cplp)

Mba