With a rich history in audience development and digital strategy, I've orchestrated significant growth for varied brands and outlets — notably enhancing website traffic by 40% through SEO and social strategy at the Alliance for Downtown New York (www.downtownny.com), and scaling Death and Taxes Magazine's viewership to 5 million unique monthly views. At BuzzFeed, I led as the Weekend Editor, pioneering content trends that captivated ~30 million monthly viewers. But wait: There's more! My most recent book, "You Talkin' to Me?”: The Definitive Guide to Iconic Movie Quotes, is an endlessly fascinating examination of classic Hollywood dialogue from “Here’s looking at you, kid” to “I’m gonna make him an offer he can’t refuse” to “Bye, Felisha.” Upon the second week of release, CNN’s resident Die Hard fanatic Jake Tapper discussed the book at length in a news segment that soared the title to the top of Amazon’s best-selling charts. In a matter of hours, the online juggernaut literally ran out of stock!I'm also the author of Obama: An Oral History, 2009–2017 and the best-selling Kindle Singles AND NOW...An Oral History of "Late Night With David Letterman," 1982–1993, Gawker: An Oral History, and Die Hard: An Oral History. My first book, Party Like a President: True Tales of Inebriation, Lechery, and Mischief from the Oval Office, was featured on The Tonight Show Starring Jimmy Fallon and NPR: Morning Edition. The New York Times Book Review recognized Obama as the first oral history of its kind, a colossal undertaking that spans an entire presidency. The book was unauthorized—as were all of Brian’s oral histories—meaning that zero sources had been cultivated before beginning each grand narrative. They required an approach from the outside in: to get participants on record one by one, and build enough of a critical mass to where the more insulated figures would buckle and agree to speak. Such persistence was learned at an early age, e.g. when the author was eight years old and refused to let Mel Brooks work in peace.Having spent years covering the cultural apocalypse while in the mines of digital media, I am classically trained in the digital-content game. I've run audience-development programs for media giants such as Dennis Publishing and MTV, and for four years at the Jewish-identity magazine Heeb, I produced tongue-in-cheek ad campaigns, wrangled celebrities for headline-grabbing photo shoots, and managed live events in multiple cities.