Brian Allred Email & Phone Number

Generate and execute strategy for e-commerce, retail and wholesale businesses for kosher food company. Build and maintain front and back-end systems for e-commerce operations via customized Shopify stores, SQL databases, POS and inventory management systems. Manage multiple brands, the launch of new products and product assortment across web properties. Design and develop product packaging, signage, advertising and digital properties. Implement analytics to provide insight into the effectiveness of all marketing initiatives in order to maximize ROI. Hands on management of email, websites and social media.

Fact check and rate the news. Fight online misinformation.

Develop and manage e-commerce initiatives across Washingtonpost.com and Washington Post Company-owned web properties. Lead program to increase digital advertising revenue through new advertising products for small businesses. Improve and introduce new commercial and editorial email products. Manage relationships with third party vendors.

Managed multiple brands as well as Marketing and Creative departments across two direct to consumer catalogs and four websites. Responsible for growth and profitability of all divisions. Developed common vision and performance metrics for the company and worked with other executives to achieve company goals. Determined which merchandise would be sold online and in catalogs and how it would best be presented. Increased revenue and acquired customers through development of direct response, online and social media marketing initiatives, public relations and new products. Responsible for management of distribution center.

Master Of Business Administration (M.B.A.)

Bachelor Of Arts (B.A.), Economics