Brian Andrien Email & Phone Number

Los Angeles, CA, US

Santa Monica, CA, US

Santa Monica, CA, US

• Spearhead 360-degree marketing campaigns for acquired Hulu Original Movies, including Self Reliance and The Drop, and all licensed and acquired films from all major and independent studios, including Sony, Neon, and A24.
• Collaborate with Twentieth Century Studios and Searchlight Pictures to oversee and implement the marketing strategy for 16 Original Movies’ release on Hulu, including Prey, Quiz Lady, White Men Can’t Jump, and Flamin’.
• Oversee development of marketing materials and campaign execution across all the cross-functional teams, including social, programming, publicity, synergy, media, multi-cultural, brand, and marketing operations, to.
• Lead partnership initiatives within the film vertical, developing and executing strategic collaborations with both regional and national organizations, including the Fairmont Miramar hotel, the Philadelphia Eagles.
• Cultivate relationships with talent, filmmakers, and studios, aligning on strategy and creative direction while coordinating additional support through their channels.

Culver City, CA, US

• Manage the BRAVIA CORE movie service since launch in over 55 countries across North America, Europe, and Japan to over 250K users in its first year and lead the expansion to an additional 25 countries across Asia.
• Oversee the development of brand style guides, marketing toolkits, and marketing materials, including sizzle reels, digital assets, and retail signage, to guide go-to-market campaigns and movie promotion.
• Lead and nurture partnerships with key Sony stakeholder such as BRAVIA, Xperia, IMAX, and SPE Theatrical across global markets, ensuring strategic alignment and mutually beneficial outcomes.
• Research and analyze data and marketing trends across all markets to understand the service’s performance and optimize go- to-marketing strategies and programming decisions to increase user sign-up, movie redemptions.
• Approve on-device, digital, influencer, and retail marketing campaigns to ensure precise representation of the brand and its available movie selection.

Burbank, CA, US

• Manage and implement Home Entertainment campaigns for 6 theatrical new release titles, including Bill & Ted Face the Music, The Curse of La Llorona, and The Nun, driving over $35M in net revenue.
• Collaborate with brand managers to develop and execute marketing campaigns for 35 Warner Bros films grossing over $950M in net revenue.
• Analyze sales data, marketing trends, box office, and street dates to provide marketing recommendations, forecast potential sales, and develop advertising budget assumptions.
• Oversee the development of marketing materials from cross-functional teams, including digital marketing, creative, publicity, and promotions, to ensure tactics are carried out with consistent branding.
• Led forecasting and analysis to assist studio executives in strategic decisions, including the greenlight process.
• Manage partnerships with major retailers, technology, and hardware companies to drive Movie Money promotions in retail and 4K UHD promotions in retail stores, events, and trade shows.

Burbank, CA, US

Burbank, CA, US

• Manage over 750 Warner Bros. properties across Facebook, Instagram, Twitter, YouTube, and Snapchat ensuring optimal engagement, social impact, and relationship building with fan communities.
• Work directly with the Digital Marketing Managers and Directors to plan and execute social media campaigns that drive pre-orders and sales of WBHE new release and catalog titles.
• Track and analyze tactics that resonate and perform within the specific communities and report to the team to determine best practices for maximum impact on sales.
• Assist with digital asset management by providing creative direction from development to final domestic and international distribution.

Burbank, CA, US

• Leverage social listening to provide actionable insights to Theatrical, In-Home, and Franchise teams for marketing, media planning, box office predications, and campaign strategies.
• Use social listening tools to identify and understand audience groups and provided insight around the best way to reach and engage them.
• Track campaigns over social, search, editorial, YouTube, and Wikipedia and provided progress reports and actionable insights to necessary teams on a weekly basis.
• Work closely with social media campaign managers to ensure accurate and efficient campaign-specific reporting and remain up-to-date on the latest changes and advancements in social media algorithms, channels, and tools.

Camden, NJ, US

• Assist Global Marketing and Digital Insights to leverage social listening to inform advertising and media planning strategy as well as provide progress reports and actionable insights for over eight major Campbell Soup.
• Work with digital insights, global advertising, media and social media teams with necessary analysis based on the business need
• Evaluate current tool set for digital and social analytics
• Analyze social media performance and deliver to brand teams as needed to inform optimization decisions
• Assist in the creation of the official documentation and regulations for social media insights

Master Of Business Administration - Mba, Marketing

Bachelor Of Business Administration