Launching new better for you start up Snack Brand

*Spearheads portfolio of National Brands to drive in-store growth strategies.*Generated a 21% revenue increase from existing clients propelling $970,000 in renewals and upsells.*Ignited a 100% renewal rate in 2019-2020 for existing clients.*Negotiates all contracts for upselling, expansion and renewals by leveraging ThirdChannel’s product, value, and unique points of differentiation in the marketplace.*Drives ThirdChannel software usage by cross-functionally collaborating with departments in order to identify power users and develop further engagement across customer organizations/business units.*Led project to reduce pass-through revenue by 20% dramatically improving ROI for top-performing accounts.

*Led $150 million dollar National Sales Team of Sales to implement FAGE’s growth strategies across the Mass, Grocery, Wholesale, Natural and Club Channels; fiscal planning, budgeting, trade shows, broker relationships, and KPIs.*Partnered with top National Accounts including Whole Foods Market, Walmart, UNFI, KEHE, Supervalu, and Target; delivered an overall CAGR revenue growth of +18% for FAGE between 2012-2017.*Architected an Everyday Low Price strategy at Walmart and other EDLC Customers driving a 28% Unit sales increases vs YA at Accounts where the strategy was implemented; doubled FAGE Walmart market share between 2014-2018, Target outperformed category 3 of the 4 years with 100% ACV on new product launches.*Whole Foods: Achieved 100% ACV for 32 FAGE SKUs driving FAGE to top yogurt brand.*Shaped and supported new retailer channel which included online retailers such as Amazon Fresh and Fresh Direct.*Cross functionally collaborated with FAGE Marketing & the Non-GMO Project to produce a new Marketing campaign around Non-GMO project certified messaging and account-specific digital campaigns.

*Drove new and existing business for Sam’s, HEB, Publix, Sprouts, Supervalu/Safeway/Alberton, etc., chains; reported KPIs using syndicated Data (Nielsen, IRI & Spins).*Pioneered a go-to-market strategy for Sysco/US Foods. *Collaborated with Demand Planning, Logistics, and Operations groups to successfully launch new items with 100% compliance.*Developed multi-channel launch plans (new SKU sizes, pricing, promotion) for retailers.

*Owned $35 million dollar account responsibility for selling 3 of the top P&G brands to CVS drug chain; annual trade spend promotional budget of $6+ million dollars.*Conceptualized and implemented a sales development plan resulting in a 116 growth index over 18 months; created new promotional events and developed multi-brand in-store executions.*Drove consistent sales growth and share gains with the customer through pricing, display & assortment analysis.

*Launched 6 of the top Procter & Gamble brands to the Rite Aid Drug Chain; ignited sales by 35+%.

*Accelerated both category and Procter & Gamble brand growth for 7 of the top categories through improved shelf development, distribution, shelf design, and displays.

*Managed the development, logistics, and implementation of the Duracell promotional account; presented KPIs to stakeholders and implemented Walmart holiday drive aisle battery displays.

*Acted as the lead collaborator for sales planning and the Duracell sales team.