Responsible for creating and executing annual plans for the following National Chain Accounts: Target, Costco, Giant Eagle, Meijer, Jewel-Osco, Whole Foods, Hy Vee, and Roundy's. Develop and communicate programs, distribution updates, pricing, and promotional activity to chain accounts, sales force, and distributor network. Coordinate and execute sales force trainings on executing within given chain accounts.

 Responsible for distributor performance, sales volume, and distribution in 9 states. Distributor responsibilities: Oversee all aspects of Sierra Nevada sales within16 distributorships, including: retail sales and distribution, marketing, incentives, distributor education, order management, logistics and shipping, warehousing and product integrity. Retail responsibilities: Conduct regional chain headquarter calls, foster and develop account relationships in independent and chain outlets, present new item opportunities, develop and execute custom programs that improve product visibility and volume. Category management responsibility: Utilize Nielsen, IRI, and proprietary sales data to create and present monthly sales reviews. Marketing responsibilities: Design, creation, and implementation of custom merchandising and display programs

 Responsible for sales volume and distribution in 16 off premise chain accounts with total yearly sales of over 31 million dollars, and a budget of $100,000. Account responsibilities: conduct headquarter account calls, foster and develop account relationships, present new item opportunities, develop and execute custom programs that improve product visibility and volume, Improve merchandising at store level. Category management responsibility: Utilize Nielsen, IRI, and proprietary sales data to create and present monthly sales reviews, as well as in depth business reviews on a quarterly basis. Space management responsibilities: SKU rationalization, planogram creation and implementation, feature and display analysis and recommendation. Marketing responsibilities: Design, creation, and implementation of custom cross merchandising programs, coupon programs, and display programs. Distributor responsibilities: coordinate programming with distribution network to ensure proper execution, distributor sales team education to improve retail execution, address and develop solutions for retailer concerns, prepare and conduct monthly sales meetings for distributor management

Consult Supervalu’s Category Managers to set category goals, conduct category reviews and analysis, and develop new Private Label items for Supervalu banners. Manage product and packaging design process, as well as marketing activities and programs. Category management responsibilities: analyze opportunity gaps and new item opportunities; manage label inventories, SKU rationalization, product mix optimization, distribution analysis/opportunities. Vendor responsibilities: coordinate vendor meetings, maintain vendor relationships, improve distribution and volume

Conduct and supervise sales activity in high volume/visibility accounts to improve clients and companies business. Responsibilities include: product sales, client relations, customer service, merchandising, create and conduct on-premise promotions, event planning, and data analysis.