Senior Team Lead, Marketing Analytics
Current- Marketing analytics for theatrical, Disney+, and Hulu releases - Multi-Touch Attribution (MTA)- Marketing Mix Modeling (MMM)- Brand Lift Studies- Data Visualization Tools
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@omdentertainment.com
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Brian B. is listed as Senior Team Lead, Marketing Analytics, The Walt Disney Studios at The Walt Disney Studios, based in Los Angeles, California, United States. AeroLeads shows a work email signal at omdentertainment.com and a matched LinkedIn profile for Brian B..
Brian B. previously worked as Senior Team Lead, Marketing Analytics at The Walt Disney Studios and Senior Manager, Performance Marketing & Analytics at The Walt Disney Studios. Brian B. holds Bachelor Of Science, Marketing from University Of Southern California.
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Brian B. is a Senior Team Lead, Marketing Analytics, The Walt Disney Studios at The Walt Disney Studios. He possess expertise in comscore, media planning, media buying, digital media, digital strategy and 11 more skills. Colleagues describe him as "Brian is a rare breed of passion and dedication rolled into an incredible digital specialist. It has been a pleasure working with Brian and he will bring significant value to any organization. Wonderful to work with!" and "It was a pleasure working with Brian on the Nissan business over the last two years. I love how Brian is passionate about what he does and how he is open to looking at new solutions if the performance data makes sense. It was fun working with him to find new ways to target our campaigns and make the client's business work that much better with each iniative that we ran."
Listed skills include Comscore, Media Planning, Media Buying, Digital Media, and 12 others.
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Burbank, Ca, Us
- Marketing analytics for theatrical, Disney+, and Hulu releases - Multi-Touch Attribution (MTA)- Marketing Mix Modeling (MMM)- Brand Lift Studies- Data Visualization Tools
New York, Ny, Us
Directed the media strategy for all 2020 Academy Awards campaigns, including Joaquin Phoenix for Best Actor in Leading Role (Joker, Oscar Winner)
Burbank, California, Us
• Lead the media strategy, buying, and analytics for all Disney, Pixar, Marvel, and Lucasfilm theatrical releases (e.g., Lion King, Black Panther, Avengers, Coco, and Star Wars)• Mentored a full-service department of 30+ employees (Media Strategy, Media Buying, Creative Management, Analytics, Ad Ops, Legal)• Negotiated annual advertising upfronts with 20+ media and tech companies with several first-to-market deals, sponsorships, and creative executions• Executed 360 marketing stunts for dozens of tentpole events (e.g., the Super Bowl, the College Football National Championship, the NBA Finals, March Madness, the Summer and Winter Olympics, the Grammys, CES, and Comic-Con)
New York, Ny, Us
• Executed several Brand and Performance Marketing campaigns for model launches (e.g., Nissan Altima, Nissan LEAF) and sponsorships (e.g., Nissan’s “Heisman House” on ESPN)
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Brian B. works for The Walt Disney Studios.
Brian B. is listed as Senior Team Lead, Marketing Analytics, The Walt Disney Studios at The Walt Disney Studios.
AeroLeads has found 1 work email signal at @omdentertainment.com for Brian B. at The Walt Disney Studios.
Brian B. is based in Los Angeles, California, United States while working with The Walt Disney Studios.
Brian B. has worked for The Walt Disney Studios, Hearts & Science, Omg23, and Omd Usa.
You can use AeroLeads to view verified contact signals for Brian B. at The Walt Disney Studios, including work email, phone, and LinkedIn data when available.
Brian B. holds Bachelor Of Science, Marketing from University Of Southern California.
Brian B. is listed with skills including Comscore, Media Planning, Media Buying, Digital Media, Digital Strategy, Doubleclick, Media Strategy, and Digital Marketing.
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