Brian Bauer Email & Phone Number

Palo Alto, California, United States

- Led quarterly business review meetings to communicate product value and product improvements to key external stakeholders- Hosted forums to facilitate user engagement and draw out candid feedback about their customer experience- Prioritized our product backlog in JIRA and led sprint planning meetings with developers to ensure quality outcomes- Pushed product managers to place more value on user-centric design by highlighting examples where subpar user research led to a poor user… Show more - Led quarterly business review meetings to communicate product value and product improvements to key external stakeholders- Hosted forums to facilitate user engagement and draw out candid feedback about their customer experience- Prioritized our product backlog in JIRA and led sprint planning meetings with developers to ensure quality outcomes- Pushed product managers to place more value on user-centric design by highlighting examples where subpar user research led to a poor user experience and extra development work- Led cross-functional design workshops and affinity mapping sessions to analyze and prioritize user feedback- Owned the end-to-end design process for 3 products: a digital asset manager, a style management tool that enables cross-channel marketing, and our marketing content management system- Mapped out new information architecture in Miro to overhaul these products according to the users’ mental model- Sketched low-fidelity prototypes of these products in Balsamiq to gather user feedback on the new user flows- Designed high-fidelity prototypes in Figma to demonstrate to internal stakeholders how my new designs would leverage our design system and satisfy user needs in a scalable way- Conducted usability testing with these Figma prototypes to validate the user experience and iteratively improve my designs- Contributed to our design system by creating the new components needed to design, develop, and launch new product features Show less

Palo Alto, California, United States

- Conducted user interviews to understand the various direct mail marketing use cases our users have and where they struggle with our software- Partook in cross-functional design workshops with lead designers, product managers, and developers to share insights gained from user research- Sketched low-fidelity prototypes in Balsamiq to demonstrate the impact of new features on current user flows- Conducted user NPS surveys to gain insight into user satisfaction with our content… Show more - Conducted user interviews to understand the various direct mail marketing use cases our users have and where they struggle with our software- Partook in cross-functional design workshops with lead designers, product managers, and developers to share insights gained from user research- Sketched low-fidelity prototypes in Balsamiq to demonstrate the impact of new features on current user flows- Conducted user NPS surveys to gain insight into user satisfaction with our content editing tools- Advocated for user-centered design priorities during product strategy meetings- Configured our product suite to support new customer initiatives and bring in additional business from both existing clients and new clients Show less

Palo Alto, California, United States

- Conducted user interviews with our financial customers to understand obstacles in their present-day credit card marketing execution use cases- Documented as-is vs. to-be user flows in Lucid Chart to highlight the value that our marketing content management software could provide- Presented said user flows to external stakeholders to garner buy-in- Configured our marketing content management software to deliver the promised user experience and help our customers meet their business… Show more - Conducted user interviews with our financial customers to understand obstacles in their present-day credit card marketing execution use cases- Documented as-is vs. to-be user flows in Lucid Chart to highlight the value that our marketing content management software could provide- Presented said user flows to external stakeholders to garner buy-in- Configured our marketing content management software to deliver the promised user experience and help our customers meet their business goals- Onboarded new customer documents and data- Supported our customers’ self-service marketing execution work Show less

San Francisco Bay Area

- Documented all potential use cases to help the founders create an initial product launch strategy for a QR-based apartment intercom system- Sketched out low-fidelity prototypes to foster discussion and surface ideas for new features as we planned out the user experience for both building admins and building tenants- Created the company’s first design system in Figma to kick off the development of a reusable component library- Designed high-fidelity prototypes in Figma using this… Show more - Documented all potential use cases to help the founders create an initial product launch strategy for a QR-based apartment intercom system- Sketched out low-fidelity prototypes to foster discussion and surface ideas for new features as we planned out the user experience for both building admins and building tenants- Created the company’s first design system in Figma to kick off the development of a reusable component library- Designed high-fidelity prototypes in Figma using this design system to support the development of the first minimum-viable product Show less

Los Angeles, California, United States

- Conducted user research with past customers to learn about the importance of the connection to craftsmen in the niche furniture market- Mapped out information architecture in Miro for an e-commerce site that emphasizes the craftsmen alongside the furniture they sell- Sketched out low-fidelity prototypes in Balsamiq that the founder will use to launch the first iteration of his online storefront