Director Of Marketing
Lansing, Mi, Us
Marketing is an every changing medium. What worked yesterday will not work tomorrow. My job is to continually monitor the marketplace and effectively stay ahead of marketing trends in both the traditional and conceptual spaces. TV, Radio, PPC, and SEM are all mediums that I coordinate and monitor on a daily basis. Digital and traditional data analysis is incredibly important to track the effectiveness of each of these campaign. To compliment our multiple advertising campaigns, I manage a multitude of social media platforms to maintain relevance and awareness with our growing audience. In addition to awareness and social advertising, I am also responsible for creating and implementing a effective grassroots marketing strategy. When implemented successfully, the combination of these tactics will result in a brand poised for exponential growth. “Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin