Brian Becker Email and Phone Number

Responsible for management and execution of enterprise marketing objectives on AAP digital platforms, working cross-functionally with Merchandising, Marketing, and eCommerce organizations to drive a cohesive and compelling omni-channel customer shopping experience.- Planning, implementation, and analysis of website & mobile app homepage marketing placements with multi-million monthly user visits.- Partnered cross-functionally with merchandising teams to translate category objectives and strategy into digital site landing pages and marketing placements.- Leveraged Google Analytics, heat mapping, and A/B testing to make data driven decisions on website marketing & merchandising placements.- Assisted eCommerce team in transitioning to a new internal site search platform, serving as go to resource for auditing and optimizing internal search results.- Optimized cataloging of 600,000+ SKU ecommerce assortment through streamlining site taxonomy and auditing product categorization.

- Responsible for bicycle sales, margin, and inventory management for assortment of 400+ models on bikenashbar.com- Optimized multi-channel sales and fulfillment strategy utilizing drop ship vendors and 3rd party marketplaces Amazon and eBay- Collaborated with Marketing and Creative departments to develop weekly email marketing campaigns to achieve sales and conversion targets

- Directed Bike Nashbar and Performance Bicycle's Amazon marketplace accounts managing 7,000+ SKUs- Led expansion into Amazon Seller Fulfilled Prime program conducting profitability analysis on shipping costs- Managed monthly budget for Nashbar and Performance Amazon Sponsored Products PPC ad campaigns- Created Amazon Enhanced Brand Content on listings to drive conversion- Collaborated with eBay representatives to run promotions on eBay's Deals section

- Managed Performance Bicycle's Amazon marketplace account driving sales and conversion on 4,000+ SKUs- Developed and executed customer service training program with internal Call Center staff to drive customer feedback ratings - Collaborated with 4 product management teams to assess sales trends and identify SKU level sales opportunities

- Managed vendor drop ship program totaling 30 vendors - Streamlined vendor integration process cutting set up time by 50%- Led EDI integration testing for key high volume vendors