- Oversee a SEM team of 13 employees in the southeast region, driving innovation across search, display & video partners.-Develop a strategic framework and narrative across the YouTube ecosystem to connect brands with consumers while they navigate through their conversion journey

● Responsible for strategic planning and managing yearly media budgets of $80M+ ● Provided strategy for DIRECTV’s sports marketing group increasing subscriptions for NFL Sunday Ticket● Developed personalized, sequential-messaging media strategy for “Movers” segment to grow subscriptions● Increased conversion rate by 14% on Entertainment audience with cohesive marketing plan & customer incentives● Created media plan to test into Hispanic market, utilizing FIFA World Cup creative● Developed call strategy to increase monthly subscriptions, beating monthly planned numbers by 3%

• Oversee development of goals, strategies, and tactics for multi-channel clients• Provide strategy and execution plans for Paid Media, aligning Paid Search, Display, Paid Social, and Comparison Shopping campaigns• Produce and oversee campaign budget recommendations aligning to business objectives• Responsible for forecasting, planning and managing yearly budgets of $20M+• Collaborate with DMP partner to identify key customer segments and develop strategy to reach targeted users• Coordinate and collaborate with internal stakeholders to develop responses for Request-for-Proposals• Train both new hires and current staff members for continuing development within the team• Manage a team of six direct reports, providing leadership, performance evaluation, and evaluation on career development

• Developed and managed day-to-day Google AdWords, Bing Ads, Facebook and YouTube campaigns for top tier SEM clients• Created weekly and monthly client performance reports• Led daily SEM optimizations to improve client performance• Forecasted and defined campaign scope and strategy from kickoff to completion• Analyzed industry trends and established KPIs for new mobile and tablet initiatives.• Established monthly competitive tracker for clients to identify competitor movement and impact on performance

• Oversaw strategy for over 30 Direct Mail and over 150 email campaigns• Developed and presented quarterly database and campaign performance reports to client executives• Pitched and signed new clients for Direct mail, eMail and CRM database maintenance services• Partnered with analytics team to perform Retail Trade Area Analysis to provide insights for marketing campaigns and future store openings• Worked with CRM to evaluate and identify target audience criteria for Direct Mail and Email campaigns

• Oversaw $1.5M department P&L and reported performance to senior executives• Managed Paid & Organic Search team of 6 direct reports for both Owned and Operated publications, and Agency divisions• Key component in the creation of the newly developed eMail, Display, Mobile, Social Media and Creative services • Evaluated third party vendors for web analytics and eMail Service Providers

• Managed SEM projects and Strategy for Discover Card from kickoff to development• Provided in-depth performance analysis and established test plans for campaign enhancements• Partnered with client to align offline and online marketing strategies to provide cohesive go-to-market strategy• Utilized proprietary predictive modeling software to optimize campaigns & updated algorithm to improve campaign performance• Developed datafeed passback to identify lifetime value of digital credit card consumers

• Developed global paid search strategies for Dollar and Thrifty Auto Group and Marriott, growing reservation revenue • Created and implemented SEO on-page optimizations for Real Estate clients, improving rankings for their Florida properties • Hired and trained new employees on SEM best practices

• Submitted daily & weekly progress reports and presented performance to Media Director and VP• Managed campaigns to monthly budgets of $1M+• Performed competitive analysis and reported updates to identify new SEM strategies• Evaluated Email Service Providers and provided recommendations on capabilities to clients