Senior Director, Tv, Audio & Display Innovation
Current
Apr 2024 - Present
AeroLeads people directory · profile
Brian Binder Email & Phone Number
Senior Innovation and Growth Director, TV, Audio & Display
at
Tinuiti
1 work email found
@google.com
3 phones found area 650
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Innovation and Growth Director, TV, Audio & Display
Location
Fort Lauderdale, Florida, United States
Who is Brian Binder? Overview
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Quick answer
Brian Binder is listed as Senior Innovation and Growth Director, TV, Audio & Display at Tinuiti, based in Fort Lauderdale, Florida, United States. AeroLeads shows a work email signal at google.com, phone signal with area code 650, and a matched LinkedIn profile for Brian Binder.
Brian Binder previously worked as Senior Director, TV, Audio & Display Innovation at Tinuiti and Senior Director, Programmatic at Tinuiti. Brian Binder holds Master Of Science (M.S.), Sports Business from Manhattanville University.
Company email context
Email format at Tinuiti
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{first_initial}{last}@google.com
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AeroLeads found 1 current-domain work email signal for Brian Binder. Compare company email patterns before reaching out.
Profile bio
About Brian Binder
Marketing professional with extensive experience in audience segmentation and marketing planning to drive business success. Deep understanding of global operations, measurement, analytics and digital marketing across paid search, digital video, SEO, eMail, display, and direct mail, particularly within regulated industries such as toys & games and finance.
Listed skills include Sem, Online Marketing, Digital Strategy, Ppc, and 31 others.
Current workplace
Brian Binder's current company
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15 roles · 20 years
Brian Binder work experience
A career timeline built from the work history available for this profile.
Senior Director, Programmatic
Mar 2023 - Jun 2024
Senior Director Of Paid Search
- Oversee a SEM team of 13 employees in the southeast region, driving innovation across search, display & video partners.-Develop a strategic framework and narrative across the YouTube ecosystem to connect brands with consumers while they navigate through their conversion journey
May 2021 - Mar 2023
Director Of Search Marketing
Mar 2018 - May 2021
Adjunct Instructor
Current
Aug 2023 - Present
Snr. Account Manager/ Team Coo
Oct 2014 - Mar 2018
Associate Director - Digital Media Strategy
- Responsible for strategic planning and managing yearly media budgets of $80M+
- Provided strategy for DIRECTV’s sports marketing group increasing subscriptions for NFL Sunday Ticket
- Developed personalized, sequential-messaging media strategy for “Movers” segment to grow subscriptions
- Increased conversion rate by 14% on Entertainment audience with cohesive marketing plan & customer incentives
- Created media plan to test into Hispanic market, utilizing FIFA World Cup creative
- Developed call strategy to increase monthly subscriptions, beating monthly planned numbers by 3%
Dec 2013 - Oct 2014
Senior Media Manager
- Oversee development of goals, strategies, and tactics for multi-channel clients
- Provide strategy and execution plans for Paid Media, aligning Paid Search, Display, Paid Social, and Comparison Shopping campaigns
- Produce and oversee campaign budget recommendations aligning to business objectives
- Responsible for forecasting, planning and managing yearly budgets of $20M+
- Collaborate with DMP partner to identify key customer segments and develop strategy to reach targeted users
- Coordinate and collaborate with internal stakeholders to develop responses for Request-for-Proposals
Nov 2012 - Dec 2013
Media Manager
- Developed and managed day-to-day Google AdWords, Bing Ads, Facebook and YouTube campaigns for top tier SEM clients
- Created weekly and monthly client performance reports
- Led daily SEM optimizations to improve client performance
- Forecasted and defined campaign scope and strategy from kickoff to completion
- Analyzed industry trends and established KPIs for new mobile and tablet initiatives.
- Established monthly competitive tracker for clients to identify competitor movement and impact on performance
Jun 2011 - Nov 2012
Direct Marketing Account Manager
- Oversaw strategy for over 30 Direct Mail and over 150 email campaigns
- Developed and presented quarterly database and campaign performance reports to client executives
- Pitched and signed new clients for Direct mail, eMail and CRM database maintenance services
- Partnered with analytics team to perform Retail Trade Area Analysis to provide insights for marketing campaigns and future store openings
- Worked with CRM to evaluate and identify target audience criteria for Direct Mail and Email campaigns
2010 - 2011
~1 yr
Senior Search Manager
- Oversaw $1.5M department P&L and reported performance to senior executives
- Managed Paid & Organic Search team of 6 direct reports for both Owned and Operated publications, and Agency divisions
- Key component in the creation of the newly developed eMail, Display, Mobile, Social Media and Creative services
- Evaluated third party vendors for web analytics and eMail Service Providers
2009 - 2010
~1 yr
Senior Search Account Manager
- Managed SEM projects and Strategy for Discover Card from kickoff to development
- Provided in-depth performance analysis and established test plans for campaign enhancements
- Partnered with client to align offline and online marketing strategies to provide cohesive go-to-market strategy
- Utilized proprietary predictive modeling software to optimize campaigns & updated algorithm to improve campaign performance
- Developed datafeed passback to identify lifetime value of digital credit card consumers
2008 - Jun 2009
Paid Search Manager
Oct 2007 - Apr 2008
Interactive Marketing Manager
- Developed global paid search strategies for Dollar and Thrifty Auto Group and Marriott, growing reservation revenue
- Created and implemented SEO on-page optimizations for Real Estate clients, improving rankings for their Florida properties
- Hired and trained new employees on SEM best practices
Jan 2007 - Oct 2007
Interactive Marketing Coordinator
- Submitted daily & weekly progress reports and presented performance to Media Director and VP
- Managed campaigns to monthly budgets of $1M+
- Performed competitive analysis and reported updates to identify new SEM strategies
- Evaluated Email Service Providers and provided recommendations on capabilities to clients
2006 - 2007
~1 yr
2 education records
Brian Binder education
Master Of Science (M.S.), Sports Business
Manhattanville University
Ba, Journalism
Point Park University
FAQ
Frequently asked questions about Brian Binder
Quick answers generated from the profile data available on this page.
What company does Brian Binder work for?
Brian Binder works for Tinuiti.
What is Brian Binder's role at Tinuiti?
Brian Binder is listed as Senior Innovation and Growth Director, TV, Audio & Display at Tinuiti.
What is Brian Binder's email address?
AeroLeads has found 1 work email signal at @google.com for Brian Binder at Tinuiti.
What is Brian Binder's phone number?
AeroLeads has found 3 phone signal(s) with area code 650 for Brian Binder at Tinuiti.
Where is Brian Binder based?
Brian Binder is based in Fort Lauderdale, Florida, United States while working with Tinuiti.
What companies has Brian Binder worked for?
Brian Binder has worked for Tinuiti, University Of Florida, Google, Icrossing, and Relationship1.
How can I contact Brian Binder?
You can use AeroLeads to view verified contact signals for Brian Binder at Tinuiti, including work email, phone, and LinkedIn data when available.
What schools did Brian Binder attend?
Brian Binder holds Master Of Science (M.S.), Sports Business from Manhattanville University.
What skills is Brian Binder known for?
Brian Binder is listed with skills including Sem, Online Marketing, Digital Strategy, Ppc, Seo, Web Analytics, Online Advertising, and Advertising.
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