• Manage university brand - Develop strategic marketing campaigns using various media (print, TV, radio, outdoor, Web); lead in creative brainstorming and conceptual development; create advertising collateral, frequently collaborating with design team - Enforce branding style guide among campus departments and off-campus licensed vendors; holdregular training/coordination meetings to ensure consistent brand communications from variouscampus entities• Assist in development and management of advertising campaigns for campus clients - Meet regularly to pitch ideas, give feedback, and generally help solve marketing needs according to specific campaign goals and budget• Make strategic media buys, negotiate with sales reps• Write copy for variety of publications, including recruitment brochures, alumni magazine, and ads in all media platforms• Supervise College of Humanities & Social Sciences marketing communications coordinator, collaborate and coordinate with other marketing communications professionals from different areas of campus

Wrote for billboards, digital ads, print ads, blogs, web copy, e-cards, event promotions, etc.

Wrote and designed all company-wide internal communications: email announcements, e-newsletters, website articles, blogs, etc. Created presentations for executive meetings (CEO and VP's regular updates to directors). Created presentations for company-wide employee meetings and events. Assisted with media hosting and corporate tours at international conventions.

Started as Integrated Marketing Coordinator, was promoted to Assistant Director, at then Utah Valley State College. • Manage university brand - this was a new role at the university, and I had the opportunity of introducing the concept of having a cohesive, consistent brand at all touchpoints of the institution, rather than a fractured collection of disparate sub-brands. - Develop strategic marketing campaigns using various media (print, TV, radio, outdoor, Web); lead in creative brainstorming and conceptual development; create advertising collateral, frequently collaborating with design team• Assist in development and management of advertising campaigns for campus clients- Meet regularly to pitch ideas, give feedback, and generally help solve marketing needs according to specific campaign goals and budget• Make strategic media buys, negotiate with sales reps• Write copy for variety of publications, including recruitment brochures, alumni magazine, and ads in all media platforms