Brian Borger Email & Phone Number

San Francisco Bay Area

New York, Ny

• Manage all aspects of Bonobos’ email marketing program and daily operations (strategy, creative development, reporting, ESP migration), including managing an email coordinator• Lead on-site marketing channel and paid social lead generation efforts to grow subscriber list, drive site traffic, and increase revenue• Oversee continuing A/B testing program for daily and trigger emails to constantly optimize segmentation, trigger logic, copy, and creative to drive channel performance• Supervise KPIs, generate budget and forecasts for email channel. Consistently exceed projected performance benchmarks.• Collaborate with analytics and data science team to design automated trigger and win-back email initiatives based on customer lifecycle and predicted lifetime value• Drive process efficiency by creating project management resource for email calendar and requests

New York, Ny

• Ran day-to-day email operations from marketing calendar creation and segmentation to scheduling and performance analysis• Coordinated on-site marketing to ensure a consistent customer experience between channels and to maximize revenue• Partnered with creative and brand teams to deliver engaging, branded content to customers

New York, Ny

• Coordinated monthly product launches for Bonobos, AYR, and Maide brands; worked with marketing, merchandising, operations, photo and production teams to ensure a timely and accurate delivery• Led improved product naming procedure between design, planning, merchandising, marketing, and operations teams, resulting in increased internal efficiency and a more consistent customer experience• Facilitated ecommerce platform migration and created requirements for backend admin functionalities• Partnered with marketing team to execute and ensure accuracy of mailers, catalogs and onsite placements• Managed AYR customer experience team of 8 on interim basis, on-boarded 6 additional associates

New York, Ny

• Designed and ran program for identifying and tracking product defects to increase product quality and decrease customer issues• Increased visibility into upcoming inventory positions for customer experience and retail teams by creating a live inter-departmental resource• Conducted regular customer experience interactions through live chat, email, and phone• Worked with AYR founders to craft brand voice and create guidelines for customer experience as a member of the first AYR Ninja team

New York, Ny

• Contributed to design and user experience of four product iterations, including web app and mobile with a cross functional team of engineers and designers• Collaborated on e-mail marketing campaign, generated content and copy, increased weekly returning user rates by 30%• Oversaw marketing initiative in prominent New York grocery chain, trained staff and prepared marketing materials• Curated and managed recipe content and contributing food writers• Worked with engineering team and Content Director to create proprietary consumer-oriented ingredient hierarchy for recommendation engine algorithm

San Francisco Bay Area

• Assisted in sales calls to restaurants and wine retailers with Director of Sales & Marketing and Head Winemaker• Conducted day-to-day winemaking operations from grape delivery to bottling for limited production, high-end winery

Ba, Economics, Concentration In Psychology

Activities and Societies: Captain - Pomona-Pitzer Varsity Swim & Dive Team

Oiv Wine Marketing Program

Education record

Activities and Societies: US Swimming Scholastic All American (2005-2006)