Brian Bouwman Email and Phone Number

Responsible for the recruitment of prospective students by managing and executing promotional and event-related communication through phone, mail, email and social media. Lead the development, planning and set up of enrollment programs throughout the year, collaborate with Marketing and Communications to create and carry out the school's marketing plan and coordinate with the President the strategic direction and the annual enrollment goals.

Provide leadership in the areas of marketing, recruitment and enrollment management for OU Outreach. Work in collaboration with University Admissions (undergraduate and graduate), marketing and communications, alumni relations and student affairs to grow enrollments as well as programmatic and geographic expansion. Develop programs to increase college=going culture in Macomb County. Assist with oversight of all aspects of OU operations at the Macomb University Center.

Directs credit activities in the Metro Detroit Region, currently comprised of offerings in Auburn Hills, Clinton Township, Garden City, Harper Woods, Port Huron and Warren. Responsible for building relationships with community colleges, businesses, associations, and chamber groups in the region. Assists the colleges and Extended and International Operations (EIO) with determination of new program interest areas and promotion. Works to ensure student and faculty satisfaction with Ferris programs… Show more Directs credit activities in the Metro Detroit Region, currently comprised of offerings in Auburn Hills, Clinton Township, Garden City, Harper Woods, Port Huron and Warren. Responsible for building relationships with community colleges, businesses, associations, and chamber groups in the region. Assists the colleges and Extended and International Operations (EIO) with determination of new program interest areas and promotion. Works to ensure student and faculty satisfaction with Ferris programs in the region. Collaborates with others in Extended and International Operations in assuring that credit programs and education needs of customer groups are served in an effective manner. Show less

- Instituted new application process which has resulted in a 25% increase in applications for both the 2009 and 2010 calendar year.- Developed new admission applications and student correspondence letters for online and paper distribution.- Hire, train, motivate and supervise 14 clerical staff members to achieve maximum performance consistent with College objectives; Trained staff in all procedural usages of enrollment database management.- Generated over 100 reports for… Show more - Instituted new application process which has resulted in a 25% increase in applications for both the 2009 and 2010 calendar year.- Developed new admission applications and student correspondence letters for online and paper distribution.- Hire, train, motivate and supervise 14 clerical staff members to achieve maximum performance consistent with College objectives; Trained staff in all procedural usages of enrollment database management.- Generated over 100 reports for administrative heads regarding application and transfer credit data to fulfill budgetary concerns and school objectives.- Review and maintain transfer credit equivalencies from all two-year and four-year colleges and universities to best advise/counsel the current and prospective school student population.- Provide training and database maintenance to key institutional units for purposes of advising/counseling student population in enrollment and transfer credit issues.- Serve as team leader for Michigan High School Dual-Enrollment initiative and Macomb Scholarship Project responsible for revenues totaling nearly $500,000 annually.- Lead contact person for annual hosting of college fair for high school and transfer students Show less