On-line "direct to consumer" Travel Agency specialising in holidays to Lapland

E-commerce retailer selling men's clothing on-line. Website design, build and maintenance, content generation, marketing, print, advertising, social media and SEO.New customer acquisition, retention and reactivation.

Strategic planning including writing briefs and the implementation of marketing and advertising programmes, new product launches, branding, targeted direct mail, leaflets, brochure and catalogue, radio, POS, customer segmentation, result analysis, reporting, presentations, budget control and financial responsibility. Responsibility for planning and scheduling of work, and client liaison at all levels including board. Clients included: Argos, Great Universal Stores, British Gas, ICL Pathway, Lego, Bradford and Bingley Building Society, The Royal Bank of Scotland, Vernons Pools, Eurocamp, JD Williams Mail Order Group, Travelsphere and Saga Holidays.

Full responsibility for day to day running of the Manchester agency office of London advertising agency Smith Bundy. All new business pitches, briefing, job scheduling, staffing and profitability. Specialist knowledge of direct mail, marketing, brochures, leaflets, advertising design and production. Responsible for Phoneline branding concept, design and production, cash dispenser and debit card promotions for The Royal Bank of Scotland, children’s activity clubs for Adidas and prize draws, merchandise above the line advertising and new customer acquisition and retention programmes for JD Williams Mail Order Group and Grattan Mail Order.

Formulation of overall strategy, marketing plans, writing briefs for internal design team and external suppliers, advertising agencies and PR companies. Budget preparation, control and accountability. Responsible for all press advertising, new customer recruitment, new brands and launches in the UK and Eire.

Customer retention programmes, follow-ups, recommend a friend, advertising and leaflet programmes in UK and Republic of Ireland.