Brian Bradtke

Brian Bradtke Email and Phone Number

VP, Partner Development at PlaceIQ @ PlaceIQ
Brian Bradtke's Location
Greater Chicago Area, United States, United States
About Brian Bradtke

30 years of sales and leadership experience and still highly passionate about marketing and adtech, DM, mobile and digital advertising and the application of data and analytics to solve complex multi-channel marketing challenges.

Brian Bradtke's Current Company Details
PlaceIQ

Placeiq

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VP, Partner Development at PlaceIQ
Brian Bradtke Work Experience Details
  • Placeiq
    Vice President, Partner Development
    Placeiq Mar 2020 - Present
    New York, New York, Us
    Responsible for the growth of PlaceIQ's strategic partnerships with major licensee and resale partners, including partners in the DMP, AdTech, Business Intelligence and Consultancy spaces.
  • Placeiq
    Head Of Partner Development
    Placeiq Feb 2019 - Mar 2020
    New York, New York, Us
  • Vibes
    Vp Strategic Alliances
    Vibes Jan 2018 - Sep 2018
    Chicago, Il, Us
    Vibes is a mobile marketing SAAS and strategy firm. Responsible for expanding the Vibes footprint in the marketing ecosystem via partnerships with MSPs, ESPs, Marketing and Ad Agencies, Loyalty and POS partners who can resell, refer or whitelabel our platform. Also responsible for growing revenue via the Vibes mobile advertising tech solution WalletAds.
  • Vibes
    Vice President, Channel Partners
    Vibes Jun 2016 - Jan 2018
    Chicago, Il, Us
    Responsible for Vibes channel/indirect business in the US and abroad, growing our reach and revenues via strategic partners. Our partners include MSP resellers of our mobile marketing SAAS and service offerings, marketing agencies and partners who integrate our software into their own solution set, allowing Vibes and Catapult to achieve a much broader client reach. My team will pursue, sell, onboard and grow these partners, and then work closely with them to help them drive revenue using the Catapult platform within their own client bases. Vibes­, a mobile marketing leader, is a team of more than 150 experts with one common goal: Unlock new revenue potential for retailers, partners and brands. We accomplish this by uniquely combining best-in-class technology with top-notch mobile expertise. Vibes has been a pioneer in the mobile marketing industry since 1998.
  • Vibes
    Vice President, Mobile Wallet Advertising
    Vibes Oct 2014 - Jun 2016
    Chicago, Il, Us
    BU leader and member of the Executive team responsible for building a business leveraging the power of the mobile wallet for advertising. We help mobile advertisers, publishers, ad networks and platforms link their ads directly into the consumers mobile wallet via Apple Wallet and Android Pay. Vibes WalletLink and Wallet Manager technology allow for persistent, updatable content and offers to be pushed into the consumers mobile wallet, where they can influence the entire purchase funnel including the moments before purchase.
  • Experian Marketing Services
    Vice President - Sales, Indirect And Partners Channel
    Experian Marketing Services Apr 2013 - Jan 2014
    Costa Mesa, Ca, Us
    Promoted to expanded role over a significantly larger, multi-channel sales organization, including 3 sales teams responsible for all Indirect/Partner sales, growth and retention efforts in the Experian Marketing Services Targeting division. This included strategic partners and resellers in both digital and traditional offline marketing, DM, display/online, mobile, DSP's, DMP's, data brokers and cross channel publishers. My expanded team included 3 Directors/Sr. Managers and over a dozen highly tenured sales executives who grew revenues across all Indirect channels and hundreds of accounts.
  • Experian Marketing Services
    Vice President- Sales & Account Management, Digital Advertising Services
    Experian Marketing Services Jul 2012 - Apr 2013
    Costa Mesa, Ca, Us
    Promoted to lead a larger combined digital marketing sales and account management team for Experian Marketing Services, across both the Indirect/Partners and Direct/Advertisers channels. Both teams drove high double digit sales growth during this time. Our Indirect team sold, managed and grew our media partners in the digital advertising space, creating high margin online, addressable TV and mobile channels for Experian data and segments. Our Direct team sold and consulted advertiser campaigns using Experian data assets and open market media.
  • Experian Marketing Services
    Sr. Director - Strategic Digital Partnerships, Digital Advertising Services
    Experian Marketing Services Apr 2011 - Jul 2012
    Costa Mesa, Ca, Us
    Promoted to lead an expanded team that was responsible for all strategic addressable digital partnerships for Experian's Digital Advertising Services across the online, addressable video and mobile channels. Included business development, partner expansion, strategic initiative development/deployment and monetization strategy. The teams sales growth was in the high double digits during this time.
  • Experian Marketing Services
    Director- Online Media, Digital Advertising Services
    Experian Marketing Services Apr 2010 - Apr 2011
    Costa Mesa, Ca, Us
    Promoted to a role managing the team responsible for growing Experian's new digital advertising services initiative, starting with strategic online partners. This initiative was named as a top global priority for Experian as the US team successfully grew the concept. My team doubled the revenues year over year for 2 consecutive years and built a high growth, high margin business that was expanded significantly over time into new channels.
  • Experian Marketing Services
    Sr. Client Partner - Digital Advertising Services
    Experian Marketing Services May 2009 - Apr 2010
    Costa Mesa, Ca, Us
    Moved to a role in Experian's start-up Digital Advertising Services group. Sold, developed and expanded partnerships with the initial strategic accounts in that new group. Included strategic mapping of Experian data, data processing and segmentation solutions to the needs of major online partners (display ad networks, agencies and advertisers) to drive more efficient and effective online targeting.
  • Experian Marketing Services
    Sales Director
    Experian Marketing Services Aug 2007 - May 2009
    Costa Mesa, Ca, Us
    Management responsibilities for sales team in the Catalog/Retail vertical market as well as North American sales responsibility for Experian's Footfall customer counting solution.
  • Quad/Graphics
    Sales And Marketing Manager
    Quad/Graphics May 2006 - Aug 2007
    Sussex, Wisconsin, Us
    Managed development of internal and external Quad Data Solutions marketing efforts, responsible for a distributed national sales team and for expanding the core product offering. This role included responsibility for data services sales to internal/existing accounts as well as external/new business development.
  • Cfm Direct (Now Part Of Merkle)
    Senior Account Director
    Cfm Direct (Now Part Of Merkle) 2002 - 2004
    Columbia, Md, Us
    Was a primary driver of creating the Data Driven Solutions business unit within CFM Direct, including the development of a branded database solution, new products and presenting complex data marketing solutions to 50+ accounts and prospects. The Data Driven Solutions group was responsible for implementing marketing databases for CFM accounts and prospects and providing analytics and data consulting for their targeted marketing programs.
  • Donnelley Marketing (Now Part Of Infogroup)
    Senior Account Executive
    Donnelley Marketing (Now Part Of Infogroup) 1998 - 2002
    Dallas, Tx, Us
    Senior Account Manager, with sales responsibility for a large portfolio of accounts, including Donnelley's largest hosted marketing database account at that time. Sales responsibilities included all primary contact with the decision makers at the client for sales of data, platforms/hardware, special programming and all necessary data processing, hygiene and enhancement products. This role also included significant international travel to consult with database clients in South America, Canada, Mexico and Europe.
  • Advo, Inc. (Now Part Of Valassis)
    Sales Manager / Corporate Account Executive
    Advo, Inc. (Now Part Of Valassis) 1989 - 1998
    Livonia, Michigan, Us
    Grew from territorial sales to responsibility for several of Advo's largest direct mail customers in the Chicago market across a wide variety of industries including retail, quick serve restaurant, automotive and hardware.
  • Leo Burnett Usa
    Media Buyer/Planner
    Leo Burnett Usa 1988 - 1989
    Chicago, Illinois, Us
    Planned, negotiated, bought and managed ongoing national and test market media buys for brands at Leo Burnett such as Miller Brewing and Starkist.

Brian Bradtke Skills

Direct Marketing Digital Marketing Analytics Crm Marketing Database Marketing Online Advertising Strategic Partnerships Multi Channel Marketing Strategy Sales Mobile Marketing Advertising Business Development Customer Acquisition Account Management Email Marketing Integrated Marketing Marketing Strategy Online Marketing Direct Mail Leadership Sales Process Strategic Planning Product Management Social Marketing Interactive Advertising Management Mobile Devices Segmentation Interactive Marketing Digital Strategy Digital Media Product Marketing Marketing Communications B2b Marketing Social Media Marketing Strategic Thinking Customer Retention E Commerce Competitive Analysis B2b Advertising Sales Mobile Advertising Web Analytics Business Planning Market Research Customer Insight Relationship Marketing Behavioral Targeting

Brian Bradtke Education Details

  • University Of Illinois Urbana-Champaign
    University Of Illinois Urbana-Champaign
    Advertising

Frequently Asked Questions about Brian Bradtke

What company does Brian Bradtke work for?

Brian Bradtke works for Placeiq

What is Brian Bradtke's role at the current company?

Brian Bradtke's current role is VP, Partner Development at PlaceIQ.

What is Brian Bradtke's email address?

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What is Brian Bradtke's direct phone number?

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What schools did Brian Bradtke attend?

Brian Bradtke attended University Of Illinois Urbana-Champaign.

What are some of Brian Bradtke's interests?

Brian Bradtke has interest in Social Services.

What skills is Brian Bradtke known for?

Brian Bradtke has skills like Direct Marketing, Digital Marketing, Analytics, Crm, Marketing, Database Marketing, Online Advertising, Strategic Partnerships, Multi Channel Marketing, Strategy, Sales, Mobile Marketing.

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