Creative Director
CurrentWon first place in the Ocean Outdoor Digital Creative Competition with my concept for food bank charity, The Trussell Trust.Creative lead on the Cabinet Office, responsible for rolling out the 'Help for Households' integrated campaigns to combat the cost of living crisis.Creative lead on Sony Bravia, responsible for creation and roll out of global digital toolkits. Creative lead on London & Partners, launching the 'Let's Do London' brand platform - now the capital's most successful tourism campaign ever.Creative lead on Diet Coke - responsible for the first post-pandemic brand work produced by Coke in the UK (and bringing back the 'Diet Coke Break').Creative lead on Ferrero, producing integrated campaigns for Nutella, Raffaello, Tic Tac, and Kinder Bueno.Creative lead on the new London North Eastern Railway brand, launching LNER across a suite of digital and social campaigns. Creative lead on GHD and Rimmel, launching a series of integrated campaigns in the UK.