Brian Brett Email & Phone Number

Woodsboro, Maryland, Us

New York, Ny, Us

--Scaled a best-in-class UX research and consumer insights team, significantly elevating the research function within the organization by implementing an embedded model where researchers sit with the product teams they support as functional leaders, to place – and keep – the user at the center of everything we make.--Mentored a team of talented and diverse ICs and people managers , maintaining a strong and healthy culture founded upon inclusivity, trust, direct and honest communication, ongoing feedback and always having one another's' backs--Led all consumer research for the launch and ongoing optimization of the largest digital news subscription business in the world--Headed all UX research and consumer insights for the development and launch of three successful new products (NYT Cooking, NYT Games, NYT Audio) and three acquisitions (The Wirecutter, The Athletic, Wordle)--Partnered with strategy and executive leadership team to develop the foundational market and consumer research for The Times’s “Our Path Forward” strategy which galvanized the organization to expand from 2MM digital subscribers to a goal of 10MM (18 months ahead of schedule)--Generated and socialized insights that identified significant revenue opportunity in a product bundle, resulting in a successful transition to a bundle-first company strategy--Created target audience definitions for all products in The Times’s portfolio of businesses, identifying successful cross-product promotion and upsell opportunities--Implemented and optimized research best practices across the organization to maintain insights continuity and provide leadership with a framework for assessing cross-product performance--Developed a system to provide weekly customer feedback to inform real-time product decisioning by establishing an in-house program of six,1-hour reader interviews every Thursday (1,200+ hours of user interviews and counting!)

New York, Ny, Us

--Led a team of researchers providing consumer insights for CNNMoney to guide editorial direction, brand positioning and support advertising sales--Managed all cross-media advertising effectiveness research across TV, web, print and mobile: integrating behavioral analytics, survey data and third-party research to demonstrate advertising impact--Conducted thought leadership studies exploring the role of emerging media platforms in the purchase process in key advertiser categories, including finance, luxury auto, and pharmaceuticals--Initiated and managed ongoing website usability studies to optimize site navigation and improve consumer satisfaction --Implemented innovative research technologies including biometrics, neurometrics and eye-tracking, as well as social media monitoring and sentiment analysis--Developed and tested social media strategies to increase site traffic, awareness and brand relevance among younger consumers

New York, Ny, Us

--Led research supporting advertising, marketing and editorial units for multiple Condé Nast publications including Vanity Fair, Wired, Traveler and GQ--Provided strategic research support for the launch and development of several publications including Teen Vogue, Portfolio and Men’s Vogue--Conducted monthly on-line cover testing using predictive newsstand sales modeling; consulted managing editors on cover image and cover line optimization--Oversaw the launch, and development of multiple branded reader panels and communities--Conducted extensive research and testing on email survey response rates, subject lines, and survey incentives

Political Science And Government

Ba, Political Science