Brian Bruno Email & Phone Number

Basking Ridge, Nj, Us

• Provide information about products and services that are the foundation of the customer experience throughout their Verizon lifetime.• Deliver insight and ideas for optimizing programs, customer journey mapping, cross-sell campaign strategies and personalization. • Translate stakeholder requirements into a clear and concise communications strategy, often with multiple cadence and variations. • Collaborate with project management, data strategy, technology and legal to design and create best in class, brand-aligned customer communications across all Verizon digital channels (email, SMS, Push, mobile app, .com).

Bellevue, Wa, Us

• Lead the implementation of direct-to-consumer marketing campaigns to retain and drive usage among existing subscribers with voice, data, device offers and promotions• Plan and implement multi-channel marketing programs that support the brand objectives of retaining subscribers and reducing churn. • Develop subscriber retention campaigns leveraging an omni-channel mix of mobile/text, video, direct mail, web, email and social media• Works independently or partners with cross-functional team in recommending action, scheduling and planning projects, estimating cost and managing projects to completion• Program oversight includes planning, development, implementation and forecasting of subscriber outreach, managing cross-functional teams including operational requirements such as brand, legal, customer care, external partners and vendors

San Rafael, Ca, Us

If you are ever seeking business advice you can request a meeting with me on AdvisorCloud at https://www.advisorycloud.com/profile/Brian-Bruno

Orlando, Florida, Us

Responsible for the production of the member and affiliate magazines and creating the appropriate travel content consistent for the specific readers, in addition to sharing Brand standards with the RCI global regions. Manage all the marketing communications and collateral that is produced and presented to the 2.8 million North American RCI Members. This included all channels – direct mail, email and web properties. Since 2007, the lead RCI associate for sustainability practices and green initiatives for Wyndham Destinations. Specifics:• Develop and implement comprehensive revenue driven content strategy for the RCI family of brands. Lead the team through establishing processes for the creation, collection, distribution and governance of content. Collaborate with appropriate teams to determine best practices in authoring and syndicating content in all channels.• Guide the development and maintenance of the RCI brand vision and strategy across all products, messaging, digital and offline communication to allow for a consistent look and feel for our members and affiliates. Ensure the brand marketing plans are delivered against agreed upon strategy and goals while also sharing with the RCI regions in an effort to deliver a consistent look and feel globally.• Develop the marketing and communication strategy for a $15 million partner book of business which included cruise, guided vacation tours, travel packages, and third-party partners. Oversaw the creation of collateral including email, display advertising, direct mail and landing pages that complimented our core marketing efforts to our member base.• Responsible for managing and implementing a B2B marketing strategy that supports the RCI Sales Team as well as properly positions the RCI brand in the resort developer marketplace. Leveraged our efforts in the industry coupled with brand positioning in order to further establish RCI as the leader in the timeshare industry.

Orlando, Florida, Us

• Developed and executed the direct mail and email campaigns for all RCI’s winback, new member activation and retention programs. Ensured consistency in messaging and tone across the channels with unique content integration for both mail and web. • Managed the creative direction, ongoing test design and insight needs for all programs. Optimized key marketing tactics including audience targeting, segmentation and offer selection by utilizing member modeling and profiling analytics.• Designed and executed a multi-message direct mail campaign by leveraging Consumer Analytic data and member purchase preferences. This ‘reach optimization’ strategy of combining offers in a unique mailing led directly to a reduction of 37% of direct mail expense and an increase of 16% conversion rate for the offers in the campaign. • Managed, motivated and developed a team of five associates – one Director, two Managers and two Associate Managers.

Jersey City, Nj, Us

• Created cross-sell and retention strategies by analyzing and segmenting the customer database by a needs based foundation. The plan emphasized reward enticements for loyalty behavior that included a marketing communications sequence that would capitalize on buying behavior and predictive modeling for next most likely product. • Directed and managed the development of the Bank’s website 2.0 release. The site features a simple, more streamlined navigation experience, focused task orientation and account opening capability. The site features up-sell and cross-sell promotions available only to web users to reward for alternate channel usage, leading to a 21% increase in web deposits. • Implemented CRM solution that more than doubled cross-selling of products and services while providing a single, consolidated view of the customer throughout the bank’s delivery channels. (Won CRM award from Microbanker Banking Technologies Strategies – October 2003) • Managed a staff of 9 individuals - 4 Vice Presidents, 2 Marketing Managers and 3 Marketing Coordinators. Subject matter expert for all marketing channels with the multiple lines of business and all Senior Officers of the Bank.

New York, Ny, Us

• Developed the marketing process and guidelines for creating annual marketing plans for three unique web sites (www.aigdirect.com, www.aigonline.com, www.accessaig.com) that focused on customer-centric strategies, building brand equity and awareness and enhancing long term customer relationships. • Analyzed customer database for www.aigdirect.com to establish retention and cross-sell strategies. The plan emphasized unique tactics for increasing retention and cross-sell rates that included a communications sequence that capitalized on buying behavior.• Managed public relations process for entire eBusiness unit which included execution of both a B2B and B2C communications strategy, development and review of multiple press releases, recommendation of speaking events for Senior eBusiness Officer, design and creation of press kit and general agency activities.

Newark, New Jersey, Us

• Implemented roll out of cross-business unit marketing initiatives. Developed integrated initiatives to attract new customers to Prudential and to expand and deepen current consumer relationships while increasing Prudential’s products/services of 1.0 per household to 1.5. Created cross-sell programs with Prudential’s bank, insurance, securities and real estate services divisions. • Consolidated 3 unique group insurance databases for management and sales enabling the ability to extract business client information from one location. The system housed client insurance coverage, net revenue value and client contact information for all segment sizes – National, Middle and Small clients.• Managed 7 cross-business unit marketing programs - including test vs. control segments - with an average conversion rate of 24%. Improved the perception of corporate programs by field organizations by streamlining and computerizing timely and viable lead generation via direct marketing campaigns. Efforts resulted in a 26% increase in ‘hot’ leads.

Dallas, Tx, Us

Segmentation Management, Marketing Manager (1995 – 1997)• Launched direct marketing and inbound telemarketing stimulation programs in new customer facing segment. Executed the creation, development and implementation of target-specific products and offers while managing a budget of $3M dollars. • Developed first-ever State and Local marketing plans that included all residential customer segments by their needs and interests and product preference for 65 million customers. Integrated communications services to customers at a state/local level.Direct Marketing, Program Manager (1993 – 1995)• Headed direct marketing programs that generated 241,900 new Corporate Calling Card accounts worth $36 million dollars. Recognized with corporate awards for contributions to marketing results, new service launches and channel projects.• Managed a core project team responsible for the planning and execution of marketing programs to acquire new AT&T Corporate Calling Card small and medium size business accounts by utilizing profiling and modeling techniques.Consumer Acquisition Marketing, Staff Supervisor (1991 – 1993)• Developed legally approved competitive claims that could be strategically positioned within all consumer acquisitions, leading directly to 6 million new customer acquisitions. • Created and implemented the Communications Process Flow through a rigid multi-step process that ensures receipt, distribution and utilization of crucial AT&T and competitors' marketing information. Sales Manager (1985 – 1991)• Managed and directed 16 sales associates while exceeding sales targets by 19%. Supported NJ Commercial Market accounts as interface for network products through pro-active outbound telemarketing. • Optimized teamwork of eight sales members to establish records in revenue attainment ($12M), leading directly to Sales Vice-Presidential awards and recognition. Attained record levels of call responsiveness and overall customer satisfaction.

Mba, Strategic Management & Marketing

Bachelor Of Arts - Ba, Finance, General

Certification Program, Digital Marketing