Brian Bruno Email & Phone Number

Basking Ridge, NJ, US

• Provide information about products and services that are the foundation of the customer experience throughout their Verizon lifetime.
• Deliver insight and ideas for optimizing programs, customer journey mapping, cross-sell campaign strategies and personalization.
• Translate stakeholder requirements into a clear and concise communications strategy, often with multiple cadence and variations.
• Collaborate with project management, data strategy, technology and legal to design and create best in class, brand-aligned customer communications across all Verizon digital channels (email, SMS, Push, mobile app,.com).

Bellevue, WA, US

• Lead the implementation of direct-to-consumer marketing campaigns to retain and drive usage among existing subscribers with voice, data, device offers and promotions
• Plan and implement multi-channel marketing programs that support the brand objectives of retaining subscribers and reducing churn.
• Develop subscriber retention campaigns leveraging an omni-channel mix of mobile/text, video, direct mail, web, email and social media
• Works independently or partners with cross-functional team in recommending action, scheduling and planning projects, estimating cost and managing projects to completion
• Program oversight includes planning, development, implementation and forecasting of subscriber outreach, managing cross-functional teams including operational requirements such as brand, legal, customer care, external.

San Rafael, CA, US

If you are ever seeking business advice you can request a meeting with me on AdvisorCloud at https://www.advisorycloud.com/profile/Brian-Bruno

Orlando, Florida, US

• Responsible for the production of the member and affiliate magazines and creating the appropriate travel content consistent for the specific readers, in addition to sharing Brand standards with the RCI global regions..
• Develop and implement comprehensive revenue driven content strategy for the RCI family of brands. Lead the team through establishing processes for the creation, collection, distribution and governance of content..
• Guide the development and maintenance of the RCI brand vision and strategy across all products, messaging, digital and offline communication to allow for a consistent look and feel for our members and affiliates..
• Develop the marketing and communication strategy for a $15 million partner book of business which included cruise, guided vacation tours, travel packages, and third-party partners. Oversaw the creation of collateral.
• Responsible for managing and implementing a B2B marketing strategy that supports the RCI Sales Team as well as properly positions the RCI brand in the resort developer marketplace. Leveraged our efforts in the industry.

Orlando, Florida, US

• Developed and executed the direct mail and email campaigns for all RCI’s winback, new member activation and retention programs. Ensured consistency in messaging and tone across the channels with unique content.
• Managed the creative direction, ongoing test design and insight needs for all programs. Optimized key marketing tactics including audience targeting, segmentation and offer selection by utilizing member modeling and.
• Designed and executed a multi-message direct mail campaign by leveraging Consumer Analytic data and member purchase preferences. This ‘reach optimization’ strategy of combining offers in a unique mailing led directly.
• Managed, motivated and developed a team of five associates – one Director, two Managers and two Associate Managers.

Jersey City, NJ, US

• Created cross-sell and retention strategies by analyzing and segmenting the customer database by a needs based foundation. The plan emphasized reward enticements for loyalty behavior that included a marketing.
• Directed and managed the development of the Bank’s website 2.0 release. The site features a simple, more streamlined navigation experience, focused task orientation and account opening capability. The site features.
• Implemented CRM solution that more than doubled cross-selling of products and services while providing a single, consolidated view of the customer throughout the bank’s delivery channels. (Won CRM award from.
• Managed a staff of 9 individuals - 4 Vice Presidents, 2 Marketing Managers and 3 Marketing Coordinators. Subject matter expert for all marketing channels with the multiple lines of business and all Senior Officers of.

New York, NY, US

• Developed the marketing process and guidelines for creating annual marketing plans for three unique web sites (www.aigdirect.com, www.aigonline.com, www.accessaig.com) that focused on customer-centric strategies.
• Analyzed customer database for www.aigdirect.com to establish retention and cross-sell strategies. The plan emphasized unique tactics for increasing retention and cross-sell rates that included a communications.
• Managed public relations process for entire eBusiness unit which included execution of both a B2B and B2C communications strategy, development and review of multiple press releases, recommendation of speaking events.

Newark, New Jersey, US

• Implemented roll out of cross-business unit marketing initiatives. Developed integrated initiatives to attract new customers to Prudential and to expand and deepen current consumer relationships while increasing.
• Consolidated 3 unique group insurance databases for management and sales enabling the ability to extract business client information from one location. The system housed client insurance coverage, net revenue value and.
• Managed 7 cross-business unit marketing programs - including test vs. control segments - with an average conversion rate of 24%. Improved the perception of corporate programs by field organizations by streamlining and.

Dallas, TX, US

• Segmentation Management, Marketing Manager (1995 – 1997)
• Launched direct marketing and inbound telemarketing stimulation programs in new customer facing segment. Executed the creation, development and implementation of target-specific products and offers while managing a.
• Developed first-ever State and Local marketing plans that included all residential customer segments by their needs and interests and product preference for 65 million customers. Integrated communications services to.
• Headed direct marketing programs that generated 241,900 new Corporate Calling Card accounts worth $36 million dollars. Recognized with corporate awards for contributions to marketing results, new service launches and.
• Managed a core project team responsible for the planning and execution of marketing programs to acquire new AT&T Corporate Calling Card small and medium size business accounts by utilizing profiling and modeling.
• Developed legally approved competitive claims that could be strategically positioned within all consumer acquisitions, leading directly to 6 million new customer acquisitions.

Mba, Strategic Management & Marketing

Bachelor Of Arts - Ba, Finance, General

Certification Program, Digital Marketing