As a software engineering manager at Intel I could see the power of technology to make people's lives better. With the advent of social media and video platforms we could more easily connect with distant friends and family. We could connect with others sharing similar interests and pastimes. It became clear that digital marketing had the potential to make meaningful connections between business and customer in a way that traditional marketing could not. I created Real Connection Media to help businesses make these types of connections, to truly express a business owner's passion and vision while building an online community around their business.