Set the strategic vision for consumer content creation and digital marketing expansion to scale the platform and prepare for future offerings. Mapped resourcing against immediate and future business needs, growing a team of content managers, copywriters, and email marketers. Managed all member communication, consumer lifecycle and email programs, including the diversification of digital channels to include SMS and mobile push. Collaborated with the executive team on project scoping and messaging architectures to ensure client success and brand adherence. - Fostered a proactive, autonomous team environment focused on quality and business KPI's- Established new layers of consumer trust, moving from an online platform to an in-home experience- Worked directly with iCarbonX counterparts in Shenzhen, China, mobilizing resources to translate apps from Chinese to English under compressed timelines- Produced and delivered engagement strategies for 80+ client work streams each year, resulting in 600+ pages of unique content across life sciences, payers, providers, non-profits and regulatory- Developed the first formalized style guide detailing the voice and personality of the brand

Broadened content and email marketing oversight; managed, created and disseminated content relevant to a member's health journey that fostered brand trust and loyalty through engaging topics and journeys. - Built the company's first, all-encompassing communications and editorial calendar, providing visibility into every member touch point, potential overlap within specific communities, and engagement implications - Evaluated, selected and implemented enterprise-grade platforms based on business needs and future scale; including the Salesforce Marketing Cloud and the Contently content management system- Led the expansion of new email capabilities including data management, automations and integrated journeys- Established and executed content sharing strategies with partners to cross-disseminate relevant information

Produced on-brand content in all forms to engage the member community on the PatientsLikeMe platform and activate users in pioneering research relevant to them.- Wrote for web, email, mobile, blog, e-newsletters, video, print and social- Worked cross-functionally with data scientists, researchers, clinicians and graphic designers to create approachable, informative and actionable insights for members participating in research- Interviewed more than 50 members annually for unique, inspiring and engaging patient profiles

KEY RESPONSIBILITIES: Increase member conversion and revenue by establishing a clear voice that welcomes users and enhances their bidding experience.Engage members in effective email program campaigns with accessible content and explicit calls to action.Develop, implement, and manage social media campaigns that grow the member community, inform users of upcoming events, and build company trust. Increased the number of people “talking about” by 900%, weekly total reach by 650% and number of “likes” per day by 270%. Create content strategy and write articles for the Artfact and AuctionZip monthly newsletters, providing relevant and interesting information to a multinational member base. Set written standards that ensure a consistent company brand and unified messaging. ABOUT ARTFACT:The leading provider of SaaS technology and marketing services to the $40 billion live auction market. Artfact provides over 25,000 estate and art auctioneers around the globe with marketing and e-commerce solutions. These include auction listings, online bidding, websites, and auction management software to help connect them with more than 23 million bidders in the world’s largest live auction marketplace.

Responsible for building, marketing, and maintaining a strong client based business model. Provide clients with an exceptional experience by continuing my personal education and adapting to the needs of each individual. Maintain an acute awareness of the latest trends in fitness and discerning which could benefit the client most. Completed over 169 hours of the Equinox Fitness Training Institute coursework. Became a seasoned coach and was identified within the company as an exceptional problem solver, leader, and program developer.

Responsible for solving all customer service related issues and reporting member concerns. Worked one-on-one with new associates to ensure proper training of service and operation standards. Recipient of the Platinum Standard Award, recognizing six straight months of outstanding customer service and providing an unparalleled member experience.