Brian C. Email & Phone Number

United States

Longmeadow, Massachusetts, United States

• Company Overview: Top Right Partners is a cross functional strategic consulting firm specializing in building and implementing strategies to help fuel growth for mid-sized and emerging companies.• Top Right offers affordable fractional and interim executive leadership (CEO, CRO, VP Sales) or project-based assignments focused on brand creation and development, revenue acceleration or turnarounds, cross functional strategic planning, logistics, financial modeling, process implementation, and transition/exit consulting for optimal results.• Expanded market reach through targeted networking events, industry conferences, and strategic partnerships with key influencers in the field.Current & Past Assignmentso Fractional CEO – Dewey Beverage Co -Transitioned into a US Brand Partnero Interim CRO – Private Equity Backed – Be Green Packaging Co- Exit 2023o Brand Advisor – Brody's Beverage-Transitioned in US Brand Partnero Brand Advisor – Beehive Distilling -Transitioned into US Brand Partnero Interim VP of Sales & M&A Advisor- Night Shift Brewery- Exit Distribution Business - 6/2023o Brand Advisor – Artifact Cidero M&A / Strategic Sales Advisor – DFF Corp – Exit 3/22.

Longmeadow, Massachusetts, United States

• Company Overview: Private Equity Backed green packaging manufacturer• Interim -CRO role with a Private Equity Backed, through Top Right Partners, green packaging manufacturer where I am responsible for the re-tooling the sales and marketing functions, lead a sales team and distributor network to achieve revenue and profit targets through B2B and B2C channels, build the performance management system, direct the digital marketing re-design, and implement the 'Riverside Revenue Acceleration System' a proprietary CRM and sales training module for all owned portfolio companies.• Developed comprehensive training programs for new hires, ensuring their rapid integration into the team.• Collaborated closely with marketing teams to develop targeted campaigns that drove lead generation efforts.• Drove operational excellence at every stage of sales funnel and buyer journey and developed innovative strategies to sell to existing partners and consumers

United States

• Company Overview: US importer of fine wine and spirits• Charged with leading a diverse team of professionals comprised of regional sales managers, district managers, and financial analysts focused on driving optimal results to achieve and surpass distribution and depletion goals within budget targets and defined sales channels.• Successfully launched two new national brands - Busker Irish Whiskey and Disaronno Velvet.• Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.

Salt Lake City, Utah, United States

• Company Overview: Private Equity Backed craft brewery, Salt Lake City Utah• Responsible for sales team restructure for a 35-person team, sales resource allocation, go to market sales strategy, built national account partnerships, and drove sales execution through wholesaler networks in preparation for a successful exit. EXIT 2/19• Boosted overall company revenue by developing and implementing effective sales strategies.• Streamlined internal communication channels for better collaboration among cross-functional teams.• Optimized sales processes for increased efficiency and productivity within the team.• Developed comprehensive training programs for new hires, ensuring their rapid integration into the team

Longmeadow, Massachusetts, United States

• Primarily focused on driving optimal results to achieve and surpass distribution and depletion goals within budget targets and defined sales channels for 80 wine and spirits suppliers and 120 wholesaler partners.• Increased sales revenue by developing and implementing innovative sales strategies.• Secured new key account relationships with targeted presentations, strengthening brand reputation amongst industry leaders.• Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.• Implemented data-driven decision-making processes, enabling informed strategic choices that positively impacted the bottom line.• Introduced new products or services to market with carefully orchestrated go-to-market strategies.• Utilized advanced analytics to assess performance metrics and refine sales tactics accordingly.• Improved profitability by optimizing pricing strategies and cost controls for a $250m P&L

Longmeadow, Massachusetts, United States

• Primary responsibilities include overall market management, sales team management , wholesaler planning and review meetings, inventory & budget management (Tactical/ POS), P&L management, key on/off premise account/chain calls, and direct report hiring, training and management• Personally responsible for acquiring $10m in new business through the acquisition of roughly 3,500 CVS locations and developing and selling an innovative package to all BJs Wholesale clubs.

Longmeadow, Massachusetts, United States

National Account Director – Off Premise Main function was retail headquarters new item presentations, chain programming, display execution, product pricing, new product introduction and general business reviews. Current accounts include Hess, AP, Food Emporium, King Kullen, Wakefern, Gristedes, Pathmark, BJ's, Mobil, 7-11 & other smaller independent chains.Regional Sales Manager - New England, Mid Atlantic Oversee all sales and business development functions for the state of Connecticut as well as Western Massachusetts & previously for the state of New Jersey. Job functions include all aspects of wholesaler and direct report development. Primary responsibilities include wholesaler/direct report planning and review meetings, inventory & budget management (Tactical/POS), Connecticut state pricing, key on/off premise account/chain calls, and direct report hiring, training and management. Secondary duties include local market media management with radio, print, and outdoor.Sr. Account Manager-MA Responsible for market and key account development in Massachusetts. Job function included wholesaler management through monthly business plan benchmarking, market development, key account/chain growth, and in-direct report training and management