Chief Product Officer
Current
Jan 2024 - Present
AeroLeads people directory · profile
Brian Cronk Email & Phone Number
Experienced Marcom and Media Strategist
at
OMD Australia
1 work email found
@sparkfoundryww.com
LinkedIn matched
3 data sources
Profile completeness 71%
Current company
Role
Experienced Marcom and Media Strategist
Location
Surry Hills, New South Wales, Australia
Who is Brian Cronk? Overview
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Quick answer
Brian Cronk is listed as Experienced Marcom and Media Strategist at OMD Australia, based in Surry Hills, New South Wales, Australia. AeroLeads shows a work email signal at sparkfoundryww.com and a matched LinkedIn profile for Brian Cronk.
Brian Cronk previously worked as Chief Product Officer at Omd Australia and Experience Planning Lead at Diageo.
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Email format at OMD Australia
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{first}.{last}@sparkfoundryww.com
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AeroLeads found 1 current-domain work email signal for Brian Cronk. Compare company email patterns before reaching out.
Profile bio
About Brian Cronk
I consider myself a problem solver. My strength is in simplifying complexities and getting to the heart of the marketing challenge and finding that compelling angle that will deliver results. For me, good strategy begins with having a clear understanding of the marketing challenge communications must solve for… who specifically we need to get to do what in order to grow the business. Then using data to find those relevant human and cultural truths that inform big ideas, content/messaging, and the role and priority of all necessary touchpoints across the brand’s experience ecosystem. My accomplishments include:- Building a comms planning practice from scratch and turning it into a key aspect of the overall agency proposition.- Creating results-based thinking frameworks and planning approaches for agencies, as well as, tailored solutions for clients.- Developing and running training sessions across the US and internationally in order to scale the agency’s approach to planning. - Playing leadership roles in new business.- Making data and analytics an integrated & integral part of planning - beyond just measurement.
Current workplace
Brian Cronk's current company
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14 roles · 19 years
Brian Cronk work experience
A career timeline built from the work history available for this profile.
Experience Planning Lead
Oct 2023 - Jan 2024
Evp, Head Of Experience Design
Oct 2021 - Sep 2023
Marketing-Communications Strategist/Consultant
Independent
I work with agencies, or directly with clients, to help identify the real problem to solve for and the corresponding implications for audiences, messaging, content, and touch points. I have deep experience in all digital and traditional channels across the marketing funnel. I embrace all forms of data and think through a marketing lens to appropriately.
Jan 2018 - Oct 2021
Marcom And Media Strategy Consultant
Helped launch the initial comms and media strategy approach for the company. Led the comms/media strategy thinking for Potential Energy's largest campaign to date "Vote Like a Madre", as well as, managed the relationship between Potential Energy and the media agency of record (Horizon).
Feb 2020 - Oct 2020
Communications Strategy Consultant
Led two large comms planning projects for Elephant; Marcus by Goldman, and Blackstone Private Wealth Solutions group.
Jan 2018 - Dec 2018
Head Of Communications Strategy
Helped redefine the Comms Planning approach at Anomaly. Worked with CSO to create an integrated perspective and approach between brand strategy and comms strategy. Created training modules around "Objective Setting" and "Meaningful Measurement & KPI Setting". Participated in a number of new business pitches.
Oct 2016 - Jan 2018
Svp, Head Of Integrated Media And Communications Planning
Created and led the comms planning discipline at 360i. Played a key role in making data & analytics an integrated aspect of our planning process. Developed training modules and trained a number of different disciplines in our planning approach. Played leadership roles in a number of new business wins.
May 2014 - Sep 2016
Svp, Head Of Communications Planning
Responsible for our overall Integrated Communications Planning offering in the US, driving a refresh of the product to make it adaptable for every client need. Also accountable for driving greater adoption across the agency through training and consultative planning efforts and work with client teams to deliver integrated media ecosystems to create better.
Jul 2013 - May 2014
Svp, Group Director, Strategy
Jul 2011 - Jun 2013
Engagement Planning Director
2007 - 2009
~2 yrs
Vp, Communications Planning Director
Feb 2006 - Dec 2007
Communications Strategist
A senior strategist within the newly formed strategy team at OMD.
May 2003 - Jun 2005
Media Supervisor
Tonic360/Jwt
Apr 2000 - Apr 2003
FAQ
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What company does Brian Cronk work for?
Brian Cronk works for OMD Australia.
What is Brian Cronk's role at OMD Australia?
Brian Cronk is listed as Experienced Marcom and Media Strategist at OMD Australia.
What is Brian Cronk's email address?
AeroLeads has found 1 work email signal at @sparkfoundryww.com for Brian Cronk at OMD Australia.
Where is Brian Cronk based?
Brian Cronk is based in Surry Hills, New South Wales, Australia while working with OMD Australia.
What companies has Brian Cronk worked for?
Brian Cronk has worked for Omd Australia, Diageo, Spark Foundry, Independent, and Potential Energy Coalition.
How can I contact Brian Cronk?
You can use AeroLeads to view verified contact signals for Brian Cronk at OMD Australia, including work email, phone, and LinkedIn data when available.
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