Leading the global business expansion for this purpose-driven, fast-growing brand through long-term business and operational strategy creation and execution. Our focus is on building products that are in harmony with natural systems, minimize environmental impact and create a positive impact for the people and communities that make our product possible. The role is responsible for building high-performing, mission-aligned teams to deliver exceptional products, compelling stories and amazing experiences that delight our consumers.

Drove long-term product creation strategy and execution. Led design, sustainability, materials innovation, merchandising, product development and technical design teams (43 people total) to create innovative and differentiated products that are relevant to the needs of our target consumer and have the least impact on the environment.· Created and executed brand preferred materials and social impact strategies resulting in reduced use of virgin synthetic fibers, launch of regenerative organic cotton program and increased Fair Trade certified products.· Built full material research and development process driving increased commercialization of material innovation. · Drove gross margin growth through product creation excellence and cost engineering leading to highest gross margin levels in company history.· Developed speed-to-market program that reduced product lead time by 25% that increased capability to react to consumer and market trends.· Expanded brand awareness by leading the creation of the “prAna Originals” collection and other branded collaborations.· Led diversity, equity and inclusion team resulting in improved staff learning and engagement.

Led all aspects of product design, sustainability, material innovation, merchandising, product development, technical design, and sourcing (40 people total) for the Marmot and ExOfficio brands. Drove strategic go-to-market process and accountable for consumer-centered product collections that achieved environmental, social, and financial targets.· Drove the development and execution of environmental impact targets resulting in increased use of recycled materials, PFAS-free DWRs and organic cotton. · Managed full P&L for product design and development, sourcing, and raw materials departments with operating budget of over $6 million.· Drove initial product gross margin increase of 186 bps over two years while driving style productivity and assortment optimization.· Led product innovation resulting in three ISPO gold medals and two Outside Magazine “Gear of the Year” award winning products.· Developed and launched product collaborations with key retailers including J. Crew, Opening Ceremony and Macy’s.

Strategic leader for global business including wholesale channels, e-commerce, and direct retail operations (42 people total). Directly led product creation, material innovation, sales, retail, e-commerce, marketing, and service organizations. Built and executed annual operating plan, strategic brand direction and channel strategies to achieve long-term brand and business objectives.· Achieved 15%+ overall revenue growth between 2015 and 2017. · Drove growth of D2C business through improved omni-channel marketing, consumer engagement and product assortment optimization resulting in 700+bps share of business improvement.· Improved gross margin by 400+bps through increased initial product margins, renegotiating retailer incentives and improved inventory management.· Leveraged process improvement and expense management to achieve 150+bps of EBITDA improvement.· Executed brand re-positioning project resulting in improved clarity of brand purpose, target consumer and product development strategy.

Led wholesale sales channel and company-wide marketing efforts. Full P&L responsibility along with strategic planning for sales and marketing initiatives. Managed and mentored Director of Marketing and National Sales Manager positions. Member of senior leadership committee that guided overall company strategy and direction. · Crafted go to market strategies that leveraged the brand’s position as a leader in environmental and social impact to build new retailer partnerships and expand business with existing partners.· Created and launched new sales programs and initiatives to grow Specialty Outdoor sales 64% between 2011 and 2014.

(Concurrent with Toad & Co experience) Led wholesale sales for sister brand NAU during brand organizational design transition.

Executive leader of 3 business divisions responsible for revenue generation, go-to-market strategies and P&L performance. Led a team of 3 National Sales Managers, 56 sales agents, and 16 internal team members. As company officer, contributed to creation and execution of brand strategic direction and business performance targets.

Led overall operations of company's largest sales channel, Corporate/ASI division. Full P&L responsibility for $56 m in annual revenue, with 1 National Sales Manager, 2 regional managers, 26 sales agents, and 9 internal team members.