Brian Caldwell Email & Phone Number

Beaverton, Or, Us

Portland, Oregon, United States

Partnership Graphics: Create graphics highlighting partnerships with the Portland Timbers, Portland Trail Blazers, and Seattle Seahawks, enhancing brand visibility and customer interest.Social Media Content Creation: Develop and design engaging content for all social media platforms, ensuring consistency and quality. Contributions led to a significant increase in website hits/sales and customer satisfaction.Internal and External Content: Produce high-quality graphics for internal communications and customer-focused materials across all corporate offices and social media, boosting employee engagement and customer interaction.Photography: Capture professional photos for company events, job sites, customer testimonials, and employee headshots for ID badges.Employee Deliverables: Design visually appealing handouts for new hire referrals and internal programs, contributing to higher employee engagement.Content Management: Oversee content creation, ensuring alignment with brand identity and marketing strategies. Efforts resulted in increased overall sales.Brand Consistency: Maintain and enforce brand guidelines across all visual content.Customer Satisfaction: Increase customer satisfaction by creating engaging and meaningful content that resonates with the audience.Project Management: Manage multiple design projects, ensuring timely delivery and high-quality outcomes.Videography: Produced and edited company training and educational videos.

Nike Whq

Aramark at Nike WHQ (Marketing - NFS)Creative Producer/Lead Graphic Designer08. 2022 - 09. 2023Spearheaded Marketing Design: Led the marketing design team in creating both print + digital interfaces, enhancing user engagement by 25%.Boosted Customer Satisfaction: Increased customer satisfaction scores by 30% through space rebranding and feedback surveys via SurveyMonkey.Achieved Sales Growth: Contributed to a 15% sales increase post-rebrand by analyzing and applying Salesforce data insights.Enhanced Brand Recognition: Improved brand recognition by 35%, tracked through Hootsuite social media analytics.Optimized Event Engagement: Managed print + digital design and logistics for events, resulting in a 15% rise in attendance and customer interaction, tracked using Eventbrite and RFID badges.Content Development: Crafted engaging print + digital content for various platforms, including writing and designing content for the Nike Slack channel, contributing to increased overall brand visibility and engagement.Versatile Marketing Visuals: Produced a wide range of marketing visuals for print and digital platforms using Adobe CS, including postcards, café raffles, farmer's market promotions, and online café menus.Project Management: Skillfully managed multiple projects simultaneously for both Nike WHQ + Nike LAHQ with exceptional organization, adjusting to changing timelines and deadlines, and creating custom-branded materials to meet client demands.KPI Tracking and Analysis: Monitored and analyzed key performance indicators using Salesforce, Hootsuite, SurveyMonkey, and Asana to ensure alignment with business goals, enhance overall performance, and inform strategic decision-making.

Catalog Design: Revolutionized client outreach with the 2022 Digital Disc Golf catalog using Adobe InDesign, driving a 15% increase in client engagement.Catalog Updates: Ensured catalog accuracy and professionalism using Adobe InDesign, leading to a 15% increase in client engagement post-updates.Custom Graphics: Improved customer satisfaction with custom digital and laser graphics created with Adobe Illustrator and Laser Cutting Software, resulting in increased loyalty.Email Marketing Campaigns: Achieved a remarkable 15% increase in open rates and lead generation through impactful Mailchimp campaigns.Social Media Assets: Amplified brand impact and drove conversion rates with compelling social media assets designed using the Adobe CS.

Graphics Development: Elevated brand recognition and appeal with unique graphics for JBL Audio created using the Adobe CS.Marketing Material Overhaul: Enhanced visual appeal using Adobe InDesign and Adobe Photoshop, driving a 15% increase in client inquiries.Web Design and Optimization: Optimized e-commerce website usability with Adobe XD and Figma, increasing user engagement by 20% post-website optimization.SEO Implementation: Improved e-commerce website visibility and traffic by 30% with a 20% increase in organic search rankings using Google Analytics and Google Search Console.

E-Commerce:Responsible for traveling between stores to enhance department efficiency.Conducted comprehensive training sessions to empower staff in the intricacies of e-commerce operations.Streamlined workflow processes, optimizing the picking and packing procedures for online orders.Implemented best practices to ensure smooth and error-free order fulfillment.Contributed to the successful integration of e-commerce services, enhancing overall customer satisfaction.Acted as a liaison between corporate directives and individual store needs, ensuring alignment with company goals.Grocery Manager:Oversaw the center of the store operations while also managing the dairy and frozen foods departments.Managed inventory backstock effectively, implementing strategies to minimize excess stock and streamline restocking processes.Coordinated vendor ordering processes, ensuring timely and accurate replenishment of products to meet customer demand.Upheld high store standards by enforcing cleanliness, organization, and proper display of merchandise.Prioritized excellent customer service by training and leading the team to address customer inquiries and enhance overall shopping experiences.

Logo Refinement: Maintained brand consistency and relevance through logo refinement efforts using the Adobe CS.Visual Design: Delivered visually striking and memorable visuals through personalized signs, banners, and car wraps using the Adobe CS and FlexiPro.

Community Campaigns: Fostered community engagement and participation through directed marketing campaigns created with the Adobe CS.Promotional Design: Contributed to a 25% increase in event participation and awareness with designed promotional materials using the Adobe CS.Event Collateral Creation: Enhanced brand visibility and impact for the Portland Give!Guide event through the creation of custom apparel, posters, banners, and flyers using the Adobe CS.

Brand Development: Ensured consistency and recognition through the creation of custom logo and branding concepts using the Adobe CS.Web Design and Optimization: Improved website usability on Squarespace and increased user engagement by 30% post-optimization with Adobe XD, Invision and Figma.

Bfa, Integrated Media/Graphic Design

Transfer, Graphic Design

Associate'S Degree, General Studies