Brian Carden

Brian Carden Email and Phone Number

Vice President of Sales and Marketing @ Crystal Creamery
Manteca, CA, US
Brian Carden's Location
Manteca, California, United States, United States
Brian Carden's Contact Details

Brian Carden personal email

n/a
About Brian Carden

As a strategic and results-driven senior leader, I have expertise in multi-channel sales and marketing. I am highly skilled in team building, customer development, and achieving profitable sales growth. I have proven success in increasing revenue through the innovative redesign of brands. VISIONARY LEADER: Creative team player and leader with positive attitude and consistent collaboration of ideas.INDUSTRY SKILLS: Sales Planning ✰ Forecasting ✰ Business Development ✰ Account Management ✰ Production Planning ✰ Budget Planning ✰ Negotiation ✰ Package Design ✰ Pricing StrategyPROFESSIONAL ATTRIBUTES: Adaptable ✰ Efficient ✰ Motivated ✰ Collaborative ✰ Detail-Oriented ✰ Innovative ✰ Self-StarterCONTACT ME: bcarden15@verizon.net

Brian Carden's Current Company Details
Crystal Creamery

Crystal Creamery

View
Vice President of Sales and Marketing
Manteca, CA, US
Website:
crystalmilk.com
Employees:
297
Brian Carden Work Experience Details
  • Crystal Creamery
    Vice President Of Sales And Marketing
    Crystal Creamery
    Manteca, Ca, Us
  • Crystal Creamery
    Vice President Of Sales & Marketing
    Crystal Creamery Mar 2022 - Present
    Modesto, Ca, Us
    Oversee pricing strategy, marketing department, customer service department, and sales team. Spearheaded and directed reformulation of Crystal Ice Cream program and fluid milk program while incorporating consumer research, internal sales data, and collaborating with Operations, Production, and QA. Developed and executed new pricing and promotional strategy while adding new sales materials to 2020 launch. Created marketing campaign for Company’s 120-year anniversary. Selected to join IDFA's Next Gen Leadership program for the 2022-23 Cohort 4 group.Notable Contributions:• Elected to serve as company representative on California Milk Processor Board. Elected Board Chairman for 2023-2025 term.• Won Cultured products bid for Sprouts Markets and condensed skim business with Rizo-Lopez Foods.• Achieved Costco ice cream program growth of 7% in 2019.• Enhanced company website by leading effort to upgrade, redesign, and add functionality.
  • Crystal Creamery
    Senior Director - Sales & Marketing
    Crystal Creamery Sep 2017 - Mar 2022
    Modesto, Ca, Us
  • Crystal Creamery
    Director Of Sales
    Crystal Creamery Sep 2017 - Dec 2017
    Modesto, Ca, Us
  • Cott Beverages
    Senior Account Manager
    Cott Beverages Dec 2008 - Sep 2017
    Rotterdam, South Holland, Nl
    Managed national accounts in Pacific Region responsible for Costco Wholesale. Coordinated all sales activities with support team members from key cross-functional areas.Notable Contributions:• Generated significant revenue through successful sell-in of multiple new Kirkland Signature items and Chadwick Bay branded items.• Successfully redesigned Chadwick Bay brand by collaborating with Marketing, Product Development, and Design teams.
  • California Fruit And Tomato Kitchens
    Retail Sales Manager
    California Fruit And Tomato Kitchens Jul 2006 - Dec 2008
    Provided strategic leadership for all retail sales and customer development and oversaw sales forecasting, production/pack planning, budgeting, sales and margin analysis, customer planning, and new customer development.Notable Contributions:• Enhanced margin position with customer base in year one, resulting in significant growth.• Expanded distribution and grew sales in retail and food service channels by redesigning existing marketing materials and creating new sales tools for signature product line of Fire Roasted Tomatoes.• Grew incremental sales by adding various new customers and new items to existing customer portfolios.
  • Save Mart Supermarkets
    Director Of Private Label
    Save Mart Supermarkets Jul 2004 - Jun 2006
    Modesto, Us
    Directed Save Mart’s Private Label program while managing supplier sourcing, product review and development, sales forecasting, sales and ad/promo planning, marketing, and sales review/analysis.Notable Contributions:• Directed full redesign of Private Label Program utilizing consumer focus groups and internal sales data, including logo/brand update, new brand architecture development, and tiered program branding strategy.• Improved private label portfolio and increased private label penetration by collaborating with Category Managers to develop innovative items.• Developed new Corporate Brands sales reporting tools in collaborating with Category Managers, Retail Operations, and IT.
  • Super Store Industries
    Director Of Sales
    Super Store Industries Nov 1992 - Jul 2004
    Lathrop , Ca, Us
  • The Hershey Company
    District Manager
    The Hershey Company 1986 - 1992
    Hershey, Pennsylvania, Us

Brian Carden Skills

Grocery Consumer Products Iri Sales Key Account Development Shopper Marketing Forecasting Customer Insight Fmcg Trade Marketing Ac Nielsen P&l Management Management Inventory Management Pricing Retail Nielsen Merchandising Cross Functional Team Leadership Fast Moving Consumer Goods

Brian Carden Education Details

  • California State University, Fresno
    California State University, Fresno
    Business - Marketing

Frequently Asked Questions about Brian Carden

What company does Brian Carden work for?

Brian Carden works for Crystal Creamery

What is Brian Carden's role at the current company?

Brian Carden's current role is Vice President of Sales and Marketing.

What is Brian Carden's email address?

Brian Carden's email address is cb****@****ery.com

What schools did Brian Carden attend?

Brian Carden attended California State University, Fresno.

What skills is Brian Carden known for?

Brian Carden has skills like Grocery, Consumer Products, Iri, Sales, Key Account Development, Shopper Marketing, Forecasting, Customer Insight, Fmcg, Trade Marketing, Ac Nielsen, P&l Management.

Who are Brian Carden's colleagues?

Brian Carden's colleagues are Giancarlo Palma, Brent Parkinson, Christpher Spinelli, Alfredo Arroyo, Nancy Galli, Jim Reedy, Jhamil Diaz.

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