Brian Carden Email & Phone Number

Manteca, Ca, Us

Modesto, Ca, Us

Oversee pricing strategy, marketing department, customer service department, and sales team. Spearheaded and directed reformulation of Crystal Ice Cream program and fluid milk program while incorporating consumer research, internal sales data, and collaborating with Operations, Production, and QA. Developed and executed new pricing and promotional strategy while adding new sales materials to 2020 launch. Created marketing campaign for Company’s 120-year anniversary. Selected to join IDFA's Next Gen Leadership program for the 2022-23 Cohort 4 group.Notable Contributions:• Elected to serve as company representative on California Milk Processor Board. Elected Board Chairman for 2023-2025 term.• Won Cultured products bid for Sprouts Markets and condensed skim business with Rizo-Lopez Foods.• Achieved Costco ice cream program growth of 7% in 2019.• Enhanced company website by leading effort to upgrade, redesign, and add functionality.

Modesto, Ca, Us

Modesto, Ca, Us

Rotterdam, South Holland, Nl

Managed national accounts in Pacific Region responsible for Costco Wholesale. Coordinated all sales activities with support team members from key cross-functional areas.Notable Contributions:• Generated significant revenue through successful sell-in of multiple new Kirkland Signature items and Chadwick Bay branded items.• Successfully redesigned Chadwick Bay brand by collaborating with Marketing, Product Development, and Design teams.

Provided strategic leadership for all retail sales and customer development and oversaw sales forecasting, production/pack planning, budgeting, sales and margin analysis, customer planning, and new customer development.Notable Contributions:• Enhanced margin position with customer base in year one, resulting in significant growth.• Expanded distribution and grew sales in retail and food service channels by redesigning existing marketing materials and creating new sales tools for signature product line of Fire Roasted Tomatoes.• Grew incremental sales by adding various new customers and new items to existing customer portfolios.

Modesto, Us

Directed Save Mart’s Private Label program while managing supplier sourcing, product review and development, sales forecasting, sales and ad/promo planning, marketing, and sales review/analysis.Notable Contributions:• Directed full redesign of Private Label Program utilizing consumer focus groups and internal sales data, including logo/brand update, new brand architecture development, and tiered program branding strategy.• Improved private label portfolio and increased private label penetration by collaborating with Category Managers to develop innovative items.• Developed new Corporate Brands sales reporting tools in collaborating with Category Managers, Retail Operations, and IT.

Lathrop , Ca, Us

Hershey, Pennsylvania, Us