Brian Johnson Email & Phone Number

Seattle, Wa, Us

Seattle, Washington, United States

Seattle, Washington, United States

Seattle, Washington, United States

· Lead the global strategy, global brand architecture, positioning, communications strategy, and corresponding advertising campaigns for Amazon Alexa in 9 marketplaces, including the US,UK, Germany, Italy, Spain, Australia, Japan, Mexico, and Brazil.· Inform the strategy, creative development, and execution for key growth initiatives for Amazon, including Prime Wardrobe, Prime Video, Prime Visa, Amazon Home, Black Friday and Cyber Monday,One-Day and Same-Day Delivery, Prime Now, and Echo and Fire Tablet devices, resulting in hundreds of thousands of Prime signups (15% YOY), incremental annual Prime member spend over $300MM, Echo device sales, and significant lifts in Alexa engagement and billions of incremental sales revenue.· Launched the first ever Prime Day event in over 10 marketplaces and helped grow it to a multi-billion dollar sales event in 6 years across 19 markets· Partnered with Research and Insights teams to build a sophisticated customer segmentation engine to more effectively target customers in paid media with deeper insights around barriers and motivators to purchase, competitive consideration, and brand health metrics· Partnered with senior leadership, product marketing, and brand planning teams to launch new Amazon Prime brand positioning to launch new Amazon Prime brand positioning and oversaw development of its campaign launch in 4 countries

Greater Philadelphia Area

· Managed creative development and execution of all performance-based advertising campaigns for the XFINITY brand, focusing on new customer acquisition and direct-response advertising toachieve business objectives and brand alignment· Executed successful product launches of new X1 Platform (television, internet, phone, and home as well as service bundles) to drive awareness, consideration, purchase, upgrade and retention, resulting in strongest 3rd quarter in 7 years for TV and strongest 2nd quarter for high-speed internet in 6 years· Oversaw multiple large-scale projects simultaneously, including creative briefing, review of creative concepts, internal reviews with Division leads and executives, creative production andcoordination of delivery of advertising assets, and management of budgets for roughly 12+ campaigns each year and over 3 dozen TV spots annually, roughly $30MM in production spend· Effectively executed ongoing direct-response TV campaigns and corresponding sales events to drive call volume and constantly measure campaigns to deliver and successfully increase ROI

· Launched "Love" campaign into all facets of the company, helping reverse flat sales figures from 2007, with sales and market share more than tripling since its launch; Campaign now in its 15th year· Managed the cross-functionality and integration of all deliverables from the Advertising, Digital, Product Launch, and Social teams· Led the direction and production of all national advertising campaigns to raise awareness and consideration of the Subaru brand, including national TV commercials, print advertising, viralcampaigns, and digital creative· Successfully launched five new carlines over four years (Subaru Forester, Outback, Legacy, Impreza and WRX) with all five carlines exceeding sales expectations set by parent company in Japan;company achieved all-time sales records from 2009-2012, continuously increasing year after year, with awareness of all carlines at record highs· Executed a national and spot market media buy of over $150mm in partnership with advertising agency and media partners· Worked closely with other areas of Marketing department to produce tools and resources which acted as defining guides of the Subaru brand and carline messaging for 2,000+ employees and 650dealers to properly implement their marketing communications

Bachelor Science Business Administration (B.S.B.A.), International Business And Marketing

Mba, Marketing

Bsba, Marketing

San Sebastian, Spain