Brian Colton Email & Phone Number

New York, NY, US

New York, NY, US

New York, NY, US

New York, NY, US

YipitData is the leading market research firm for the disruptive economy. We analyze billions of data points every day to provide accurate, detailed insights on ridesharing, e-commerce marketplaces, payments and more. Our on-demand insights team uses proprietary technology to identify, license, clean and analyze the data many of the world’s largest.

Ann Arbor, MI, US

New York, US

• Developed and presented internal training material highlighting Key new features and changesin the upcoming version release, enabling sales and support teams to better express 1010'svalue proposition and increasing.
• Developed application allowing for automated creation of sales case study material, greatlydecreasing the time and resources needed to progress through sales cycle
• Created Tableau dashboard and accompanying demo material showcasing how 1010'stechnology partnerships could add value to current customers and create an advantageousposition amongst competitors
• Developed personalized case studies to be used in sales engagements, communicating how1010 solutions could deliver value and provide ROI to prospective clients

Detroit, Michigan, US

- Created and A/B Tested 3 separate variants of a push notification campaign targeting unregistered mobile app users, resulting in a nearly 3% increase in registration rates for the winning variant- Identified and developed plan to fix a major bug that negatively impacted push notification opt-in rates- Analyzed data on different automated marketing.

Farmington Hills, Michigan, US

• Collaborated with 4 others to convert existing new-employee training manual into amultimedia program to be used in employee education, updating and standardizingmaterial being taught to new hires
• Consolidated and analyzed hiring data from over 15 branches across country ultimatelyleading to an increased use of company recruiting resources in specific regions and changesin recruiting practices
• Organized a charitable donation of pillowcases, bed sheets, and bath towels by contactingsuppliers and overseeing delivery of linens to a homeless shelter

Bloomfield Hills, Michigan, US

• Accommodated customers by answering questions and retrieving merchandise creating anenjoyable shopping experience
• Produced original designs using programs such as CutStudio and CorrelDraw to designvarious items of custom apparel and accessories, improving customer satisfaction
• Operated machinery in crowded workshop environment to produce merchandise, ensuringno shortage of inventory

Farmington Hills, Michigan, US

• Converted paper based records system into digital document management system atcorporate office by scanning existing records and creating a file database reducing theamount of lost records and increasing ease of.
• Operated phone lines connecting callers with desired employee increasing efficiency ofcommunications