Enabling SMEs unlock their potential, I provide partnership in Discovery and opportunity assessment, User journey auditing and recommendation, Market analysis, Peer review, Roadmap evaluation and refocus, Sizing and forecasting, Change management, Capabilities assessment, and Gap analysis. I also provide hands-on product and project management to ensure seamless delivery and trajectory for growth.

At Smartbox, Europe’s top gift experience company across 10 countries and 7 brands, I spent seven years in three different roles. In my most recent role I drove strategic growth and set the vision for three product lines (Mobile Apps, Partner Management Portal, and Product Innovation) on both mobile and desktop. I managed a team of Product and UX pros, handling everything from hiring and coaching to performance reviews. I oversaw roadmaps, prioritised opportunities, and made sure objectives aligned with our strategic goals. I spotted growth opportunities, built strategic partnerships, and advised executive leadership. I kept leadership in the loop with regular updates and presentations, and worked with peers to improve processes. Additionally, I managed relationships with third-party suppliers, including negotiating contracts and enhancing service levels.

Mobile Apps: I led the Smartbox Apps strategy and roadmap across 7 languages and 5 brands, growing to over 400k monthly active users. Boosted app revenue share by enhancing features like native buyer and booking journeys, push notifications, and upsell capabilities. Managed a team of Product Owners, iOS/Android engineers, UX/UI designers, and QA. Kept performance metrics visible to leadership and the wider organization. Worked closely with teams like Online Trading, Marketing, Customer Service, and more to ensure smooth execution. Engaged in continuous discovery activities, including performance analysis, user interviews, and experiments. Maintained strong relationships with third-party tech partners for seamless integration, including Ingenico, Stripe Payments, Adobe Analytics, and ContentSquare.Product Innovation: I drove the product innovation lifecycle from ideation to ROI analysis, fostering creativity across functions; Product Marketing, Operations, eCommerce, Finance and Legal. Introduced a robust intake process for validating and prioritising opportunities, guiding senior stakeholders to make informed decisions. Aligned technology and business functions to execute customer-centric solutions, balancing user experience with constraints. Ensured both online and offline go-to-market alignment for successful product launches. Worked with Technology peers to scope solutions, balancing speed to market with scalability. Assessed finance and legal obligations to mitigate risks and ensure compliance.

Led the product roadmap and backlog for 2 brands, 5 eCommerce websites, and 4 languages, covering buyer and booking journeys, product catalogues, and booking engines. Managed the full customer lifecycle from purchase and booking to re-engagement. Ensured go-to-market readiness for both online and offline touchpoints, working with teams in Localisation, Customer Service, Operations, Logistics, Product Marketing, Online Trading, and Application Support. Focused on backlog grooming, roadmap prioritisation, and sprint control, fostering a lean approach with smaller batch releases to improve quality and speed. Conducted user research through interviews and focus groups, and engaged with senior stakeholders to translate problems into valuable features. Defined success measures and kept stakeholders informed of performance. Worked on conversion optimisation for buyer and booking journeys, regularly communicated and demoed feature enhancements, and was appointed as Online Champion to help drive company wide digital transformation program.

With increasing responsibilities over 8 years, I successfully managed the delivery of projects for tier 1 clients, including Goodbody Stockbrokers, KBC Bank Ireland, MyHome.ie, ESB, Electric Ireland, Failte Ireland, IBEC, Central Bank of Ireland, Dept. of the Taoiseach, DAA, UCD, CRH, FBD Insurance, and 123.ie. I drove projects from conception to launch, collaborating with engineers, QA, UX/UI designers, analysts, and clients. My responsibilities encompassed project sizing, estimation, planning, requirements gathering, stakeholder reporting, budget management, change control, action tracking, business specifications, and strategic proposals. I also prepared customer engagement documentation such as contracts and statements of work. With hands-on expertise in UX/UI design, I conducted user research, journey mapping, wireframe prototyping, and A/B testing. Additionally, I implemented SEO and analytics standards via Google Tag Manager and delivered enterprise WCMS solutions using platforms like Kentico, Sitefinity, Magento, Hippo, and WordPress. I worked closely with the management team to improve processes, governance, hiring, sales, and client engagement.

As a Project Manager for Intel Innovation and Research, I managed relationships and projects in the Education Sector under the skoool™ brand. I coordinated efforts with Ministries of Education and local software integrators in Egypt, Oman, Libya, Spain, and Portugal. Leading a small team of designers and web developers, I ensured smooth project delivery and maintained strong partnerships with Intel Education collaborators, including SMART Technologies and AsusTek Computers Inc. I also documented installation and training manuals for integrators and supported Intel’s content integration into Ministry of Education Learning Management Systems.For the Intel Development Centre in Shannon, I contributed to product delivery by overseeing the code and document inspection workflow process and reporting functionality. I assisted in planning the infrastructure and deployment of MS SharePoint. Working closely with the Technical Lead and QA teams, I supported requirements gathering, workflow planning, and documentation for the successful completion of the five-month project.

I managed the product database supporting the B2B eCommerce tool, Express Order, and oversaw WebSphere HOD administration. I troubleshot customer issues, coordinated resolutions with the development team, and supported the transition from Express Order V.1 to V.2. I conducted user acceptance testing, updated test cases, and detailed bugs for resolution. Additionally, I managed relationships between customers, sales teams, European HQ engineers, and third-party providers. I performed integration testing for SAP/ARIBA customers in the Technology and Financial sectors, delivered customer presentations and training, and provided support to internal IT and business teams as needed.