Brian Coupland Email and Phone Number
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I am a passionate retail executive with over 30 years of experience, and an extensive track record leading enterprise innovation and transformation initiatives along with results to prove it. I’ve built a reputation for getting things done quickly and actioning on emerging opportunities – both important traits for navigating the current business climate. As SVP, Merchandising at Staples US Retail, I lead system-wide merchandising strategy and operations across our US Staples retail network, and have responsibility for financial results. I have led our merchandising organization through brand transformation to become the Working and Learning company with Staples Connect. My previous leadership roles include store operations, marketing, customer insights, and innovation in the US and Canadian markets. At Staples, my primary responsibilities include:• Innovation leadership: process, pipeline management, culture change• Product and category strategy design, seasonal merchandising• Service strategy development and design• Pricing strategy• Store design and portfolio format management• Customer experience design and stewardship
Staples Stores
View- Website:
- staples.com
- Employees:
- 32101
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Senior Vice President MerchandisingStaples StoresFramingham, Ma, Us -
Senior Vice President MerchandisingStaples Stores Jun 2020 - PresentFramingham, Massachusetts, UsMy team and I apply a customer-informed approach to everything we do including Product and Services assortment & curation, store design and the visual merchandising experience for products and services. We are passionate about our customers – small business owners, teachers and consumers – they are at the core of our planning. We also strive to connect with local communities to foster a deeper more relevant customer experience.Through visual merchandising and storytelling, we work with leading global brands to create product and service solutions to help customers be more successful working and learning. As part of our evolving curation strategy we continually seek out innovative new products through our longstanding vendor relationships and new partnerships with emerging companies. -
Vice President Retail MerchandisingStaples Apr 2016 - Jun 2020Framingham, Ma, UsResponsible for driving retail strategies through store design, sales and promotional planning as well in-line visual presentation. Also responsible for New Business Development which includes new product categories, new services and new business models. -
Vice President Business DevelopmentStaples Mar 2014 - Apr 2016Framingham, Ma, UsResponsible for business growth though the development of the Merchandising growth strategy. From identifying and assessing new business opportunities in the growth pipeline through to business modelling and selection,ideation and implementation. This includes new categories/products, services as well as new partnerships utilizing multiple inputs, market research, trends and brainstorming. Responsible for all elements of new business concept assortment planning, in-store merchandising, marketing plan and operations. -
Director, Innovation & MarketingStaples Canada Mar 2012 - Feb 2014Richmond Hill, Ontario, CaResponsible for the development and implementation of innovative strategies, marketing and branding to ensure that new business opportunities and trends are monetized and incorporated into new business development and marketing objectives for Staples.Responsible for the development, management, execution and analytics of all national direct marketing, new media marketing and customer loyalty programs to enhance and support the performance of our retail chainResponsible for research and customer insights to plan and develop programs to ensure that business shifts are identified and opportunities to grow market share and brand awareness are capitalized. This also includes supporting the business in all channels with actionable customer centric insights -
ChairAssociation Of Innovation Professionals Jun 2010 - Nov 2012
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DirectorAssociation Of Innovation Professionals Jun 2008 - Jun 2010
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Director Innovation & Business DevelopmentStaples Canada 2009 - May 2012Framingham, Ma, Us -
District ManagerStaples Canada 2002 - 2009Richmond Hill, Ontario, Ca -
General ManagerStaples Canada 1997 - 2002Richmond Hill, Ontario, Ca
Brian Coupland Skills
Brian Coupland Education Details
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Harvard Staples Leadership Development Program -
Schulich School Of Business - York UniversityInnovation -
University Of Manitoba - School Of ArtDesign
Frequently Asked Questions about Brian Coupland
What company does Brian Coupland work for?
Brian Coupland works for Staples Stores
What is Brian Coupland's role at the current company?
Brian Coupland's current role is Senior Vice President Merchandising.
What is Brian Coupland's email address?
Brian Coupland's email address is br****@****ples.ca
What is Brian Coupland's direct phone number?
Brian Coupland's direct phone number is (888) 823*****
What schools did Brian Coupland attend?
Brian Coupland attended Harvard Staples Leadership Development Program, Schulich School Of Business - York University, University Of Manitoba - School Of Art.
What are some of Brian Coupland's interests?
Brian Coupland has interest in Innovation, Cycling.
What skills is Brian Coupland known for?
Brian Coupland has skills like Leadership, Business Development, Direct Marketing, Retail, Management, Analytics, Marketing, Strategy, New Business Development, Team Leadership, Market Research, Merchandising.
Who are Brian Coupland's colleagues?
Brian Coupland's colleagues are Scott Barker, Nicole Ortiz, Keith Rideout, Diane Dickerson, Madison Orgill, Charishma Ambati, Allan Johnson.
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