Brian Crockett Email & Phone Number

Over twenty-five years of strategy consulting and marketing experience across a variety of industries, including retail, consumer and industrial goods, electronics & high tech, communications, financial services, automotive, resources, and publishing.Specialties: Strategic vision, digital marketing strategy, operating model, business case development, change management, CRM strategy, customer-centric strategy, customer segmentation, loyalty marketing, direct marketing, database marketing, relationship marketing, brand management, customer database management, business intelligence, customer insights research, voice of the customer, and project management.

Listed skills include Leadership, Direct Marketing, E Commerce, Database Marketing, and 27 others.

• Managing Director

  Customer Imperatives Group Llc

  Oct 2018 - Present - Greater Minneapolis-St. Paul Area

  Customer Imperatives focuses on digital marketing and loyalty marketing business transformation, with a particular focus on large and mid-sized companies. We help our clients define an actionable future state vision, drive stakeholder alignment, identify capability gaps, define implementation roadmaps, develop business cases, and establish new digital marketing 'ways of working'.