General Manager for the newly formed Consumer Products Group which includes all Kodak Consumer Products - both internally developed and Brand Licensed products. This includes the new Super 8 Camera recently announced at CES. Responsible for developing and driving the consumer strategy for Kodak and all go to market activities. Started Kodak’s Consumer Products Group – Integrated 3 separate business teams to form 4 businesses utilizing one infrastructure. From 2013-2018, delivered financial performance beyond Bank Emergence Plan - 122% of Plan Revenue, 161% of Plan CEFO.

 Leader for Kodak’s Legacy Consumer Inkjet business – Exceeded targets for the last 5 years; developed service and support programs to identify and retain best customers and extend the life of installed base; built a CRM System which delivered special customer offers on ink based on their printer usage

 Joined Kodak Consumer Inkjet Leadership Team that turned around the business from a loss of $220M in 2011 to a break even CEFO in 2012. Partnered with the Leadership Team to focus on all aspects of the business from R&D to manufacturing to marketing to channel and region management to create a very focused and efficient business.

 Consulted with global companies such as Levi Strauss and Life Technologies on diverse projects such as establishing a WW Go-to-Market structure to align objectives and effectively manage marketing spend and measure ROI across multiple geographic entities, developed a process which consistently analyzed their marketing cost envelope and planned a global, companywide marketing transformation process.

Responsible for directing site merchandising and marketing activities for laptops, computers and computer accessories, printers, ink and office supplies Developed a comprehensive Back-to-School plan for Amazon; created a Teachers’ School Supplies List program combined with a Teacher Reward program and sponsorships across the IT Category pages; developed a traffic plan integrating key traffic channels such as Amazon Associates & social media such as Twitter & Facebook

 Managed HP’s WW Marketing for OEM business with $400M yearly business; re-organized department, recruited new personnel. Drove changes which significantly improved employee satisfaction and morale. Successfully developed innovative marketing organization designed to generate the long term strategy, the customer value proposition, and marketing position for Specialty Printing Systems’ target markets. In addition, led the Mail Printing Business which accounted for 2/3 of the division revenue. Closed 3 contracts with 2 OEM partners to deliver new technology. Worked with HP Legal to protect HP’s Intellectual Property in the contracts.  Negotiated a complex, 10 year $250M sales agreement with a French OEM customer, developed and executed the negotiation strategy, able to conclude successful negotiations after previous managers over the last five years were unable to complete. Contract included an agreement to integrate new technology into their portfolio

 Responsible for Hewlett Packard’s $2.1B Consumer Imaging & Printing business in America’s Region; hit targets 6 out of 8 quarters over 2 years, maintained or grew market share in all categories; Developed “Defend the Hill” and other innovative programs which enabled HP All-In-One Printer unit share in North America to grow over 70%

Multiple roles: #1 Training Manager - responsible for training HP Sales Force#2 Future Product Manager for new inkjet platform  Set the product definition for the first printer to use the TIJ 2.5 Platform #3 Manager of Future Product Marketing for the DeskJet Business -  Managed the New Product Development process for the HP DeskJet Product Line which drove the high growth phase for the business. Led a cross functional (Marketing, Finance, Manufacturing and R&D) team responsible for the strategic planning necessary to develop key technologies, line extensions and new products required to develop the product road maps for the business.#4 Manager of WW Current Product Marketing for VPR  Responsible for driving and delivering the WW Business#5 NA Manager of Digital Imaging - responsible for managing the Imaging business in NA  Profitably managed and grew North America (NA) HP ScanJet scanner business as the market leader in revenue and unit share from 1999 to 2005; segmented the market and clearly messaged the product line benefits to end users, developed line-extensions to meet users’ needs and capture shelf share against competition; drove creation of comprehensive demand generation programs to drive category growth; worked with Product Generation team to stretch a competitive cost advantage through strategic use of global manufacturing and supply chain linked to the retail business in NA.  Led the introduction of the first HP Appliance printers in the NA; Partnered with R&D, Marcom and Sales to create the category: targeted specific segments of digital camera purchasers, developed product messaging and communication plan, developed channel plan, pricing & promotions; Managed the category and held leading market share in the first 3 years despite strong competitive threats from Epson, Kodak & Canon