Brian Cusack Email & Phone Number

Framingham, MA, US

• Focuses on bringing new product platforms to market that differentiate Staples brands across all categories, while balancing support for day-to-day product design activities.
• Create and co-run workshops for cross functional partners to define and build alignment around new focus areas and opportunities
• Build, run, and analyze qualitative and quantitative customer insights programs with 3rd party platforms to understand customer pain points, test concepts, and validate design direction
• Manage Staples patent and trademark portfolio for the Own Brands assortment, leading quarterly reviews with leadership reviewing current topics

• Working in a newly created hybrid role that blends specific aspects of Product Design and Product Management, supporting product development for the furniture categories in Staples house of brands.
• Partner with merchants to create business cases for new product development projects, track performance of new launches, and drive Own Brand penetration
• Partner with brand management to develop assortment and content strategies
• Manage timelines for early stage product development projects
• Create technical documentation and packaging for new launches, repackaging, and rebranding projects
• Trend research and product insights to inform new product development

Framingham, Massachusetts, United States

• Define design strategies and product opportunities to launch and grow 5 new brands within Staples House of Brands
• Support development of product and packaging design guides for Union & Scale, Emerge, and NXT Technologies

Framingham, MA

• Benchmark product categories and brands to identify category trends and opportunity areas
• Prepare sketches, renderings, and graphics to present products and design strategies to cross functional teams

Work to develop color studies and concept renderings for client work with Photoshop and Illustrator.

Rochester, New York Area

A collaborative project between RIT and Umbra, Metaproject 07 focused on the development of housewares products that make living in small spaces more efficient and livable by celebrating: dual utility; storage; space efficiency; and personalization. The collaborative work and selected prototypes were displayed at ICFF in May.

Pawtucket, RI

Worked supporting multiple client projects through sketch ideation, product rendering, model making, and creating presentations.

Pawtucket, RI

I worked to support all the product lines across the Play-Doh brand with concepting, model making, Deco studies, package mockups, and presentations. In addition to those daily activities I was given three larger projects exploring the future of the Play-Doh Town line, presenting to Senior Designers at checkpoints throughout my co-op.With a group of co-ops.

Bachelor Of Fine Arts (Bfa), Industrial Design, 3.86

Activities and Societies: Varsity Men's Cross Country, Indoor Track, and Outdoor Track. Member of the RIT student chapter of the.

Education record