Brian E. Email & Phone Number

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Accelerate the business growth and customer engagement of major sporting and lifestyle events by introducing the industry-leading design and operational expertise of Populous Events - the master planners behind the Olympic Games, FIFA World Cup, NFL Super Bowl, NCAA Final Four, and many more.Design and oversee Populous Events’ partnership model – a fundamentally different way of approaching event design and management that transcends transactional relationships and leads to successful co-creation and innovation.Articulate the benefits of partnering with Populous Events to drive operational efficiency, optimize customer journeys, and create new revenue streams.

Lincolnshire, Il, Us

Provide technical and operational support of the Player Tracking System (aka Amazon NextGen Stats) for NFL games

San Jose, Ca, Us

• Led the global sports and entertainment sponsorships strategy and negotiations for the $50B USD corporation, transforming partnerships from a $XXM opex expense to a 10x revenue generator• Implement full-funnel marketing activation tactics focused on campaign alignment and sales enablement to grow global brand favorability, enable strategic sponsorship marketing, and achieve tangible sales metrics• Advise team and league partners, media, and sponsors on innovative uses of technology to engage fans, which increased primary target sales by 152%, brand favorability by 15%, and brand perception by 8%• Affect organizational change management to shift strategy and focus away from less effective traditional tactics to successful digital approaches, which continually sets new records for creative content engagement• Led NFL and Riot Games campaigns cited by Interbrand in elevating Cisco to the No.1 B2B brand in the world• Act as marketing thought leader around how sponsorship marketing IP and assets can contribute to or become case studies for global marketing campaigns• Portfolio includes the Paris 2024 Olympics, FIFA Women’s World Cup, NFL, Live Nation, various music festivals, USGA, Global Citizen, City Football Group, Real Madrid, Saint Louis FC, McLaren F1, Riot Games, and a dozen talent contracts.

Manage daily media relations and operations for the James C. Sheffield Speed Skating Oval during the six days of competition. Oversee venue set-up, staffing, volunteer training, and information sourcing & distribution, write daily notes and press releases, and coordinate post-event interviews for ESPN and on-site media with NOCs and athletes.

San Antonio, Texas, Us

• Managed a team of 5 in the optimization, go-to-market planning, and creative strategy of USAA’s $XXM sponsorships and events portfolio (NFL, NBA, MLB, NCAA), developing sponsorships around music, entertainment, and branded content• Led USAA’s foray into NFL sponsorship by crafting successful full-funnel digital and TV marketing campaigns• Negotiated with NFL, broadcast, and team partners to spearhead the NFL Salute to Service strategy, which generates 2.4B+ impressions annually• Directed annual NFL advertising campaigns and 10 TV spots per year with elite talent, which set a Nielsen IAG Database record for brand recall and likeability and produced a 36-point lift in brand favorability among the target demo• Wrote and directed content shoots, weekly ads, and creative campaigns that generated 36M+ views annually and lifted social media engagement by 40%• Developed the USAA talent/influencer strategy for national media that enlisted the likes of Roger Staubach, Drew Brees, Ron Rivera, Charles Tillman, Alejandro Villanueva, and Vincent Hancock• Created an annual custom 1-hour TV special on the NFL and the military and negotiated for it to air on American Forces Network on Super Bowl Sunday, showcasing USAA branding in a previously untapped global market

• Managed press operations for the CIBC Pan American Games Aquatic Centre, site of the Swimming, Diving, Synchronized Swimming, Modern Pentathlon, and Fencing competitions for the 2015 Pan American Games• Oversaw press workroom, tribunes, and mixed zones with a total media/photo working capacity of more than 200• Led, trained, and motivated a volunteer workforce of 30+• Coordinated operations with venue managers, sport competition managers, broadcast integration officials, and other functions as necessary• Served as on-venue spokesperson for the Toronto 2015 Organizing Committee

Colorado Springs, Co, Us

• Contracted as the organization’s first ever Director of Marketing to implement membership recruitment, sponsorships, and conferences/services marketing strategies for a 26K member organization worth $8M• Developed partnerships with the NFHS and NIAAA to onboard 300K new members and launched a national branding campaign, generating $12M+ in prospective net new annual revenue within 9 months• Devised and deployed online marketing plans with effective SEO, social media, and viral video campaign strategies• Saved 120K pounds of paper by implementing a companywide “Go Green” initiative

Vancouver, British Columbia, Ca

• Led 36 direct reports while managing operations of the Vancouver Olympic Centre, which included leading venue planning of highly matrixed functional areas, refining operations plans, and training and motivating a 1200+ workforce• Negotiated venue use agreement for $82M facility with the City of Vancouver• Worked directly with emergency service authorities to develop the Games-time Emergency Response Plan and ensure a seamless integration with Games-time, Host City, and Emergency Command systems• Managed daily communication with International Olympic Committee, global host broadcasters, community leaders, and Provincial and Federal government agencies

St. Louis, Mo, Us

• Directed MarComm, PR and promotions efforts for Budweiser’s $X.XB in sports and media partnerships (NFL, NBA, MLB, NHL, MLS, NASCAR) and directed PR for company’s largest global initiatives (Super Bowl, the Olympics, Bud.TV)• Led the “Here’s to the Heroes” 28-city marketing tour, which was named “Best Mobile Marketing Program” at the Experiential Marketing Summit in Chicago• Pivoted the “Americana” mobile marketing tour to focus on military appreciation and thoroughly researched archived footage, photos, and stories to create marketing content that would appeal to target consumer demographics• Recorded videos of support and negotiated with American Forces Network to play promotional content in 125 countries for 6 months• Successfully managed the tour across 42 cities, gaining massive media attention, earning $XXXM+ in revenue, and stemming a -16% slide in Budweiser domestic sales• Crafted Budweiser’s 2006 domestic marketing campaign, writing the TV & radio ad spots “Your First Beer” and the story panels on Bud packaging, which helped lift domestic sales from -6% to flat

Indianapolis, Indiana, Us

• Devised communications strategic plan for the sport and its budding personalities (Carly Patterson, Paul Hamm) in the build-up to the 2004 Olympic Games, enhancing the sport's and athletes' brand by employing a nontraditional approach to land the athletes in more mainstream, personality driven media outside the sports section.• Created a 300+ page website to promote the 2004 Games, with traffic surpassing that of the USOC site• Prospected, planned, and launched the sport’s first-ever live webcast(s) and a Guinness World Record• Managed PR and crisis communications for the 2004 Olympic Games, gold medal-winning All-Around athletes, the 42-city post-Olympic tour, and 2003 World Championships in Anaheim• Oversaw operational planning for all national and world-class events• Created marketing plans and designed new information portals and revenue generators to build USAG’s Internet presence

• Lifted an obscure sport to peaks of coverage, including 1,100 column inches surrounding the 1998 Goodwill Games, first-ever organic appearances on national mainstream media, and forays into the entertainment realm• Coordinated a live swim with Aerosmith at the Billboard Music Awards and a performance at the Grand Opening of the Atlantis Hotel Resort in the Bahamas• Served as interim Executive Director for 3 months• Developed marketing goals of the organization, including researching, creating, and pitching brand activation proposals worth more than $XXXK annually in sponsorships, • Created promotions for retail execution and oversaw all sponsor servicing at events• Designed organization’s public communications and national event promotions strategy, managed national championship event site selection and conduct, coordinated television production, arranged athlete appearances, and wrote and sold advertising for Synchro Swimming USA magazine

Salt Lake City, Utah, Us

• Supervised staff of 5 in daily interviews with athletes and coaches, factual research, writing and distribution of official Games information at Deer Valley Resort

• Managed all aspects of 200-workstation Main Press Center operations, including results collection and distribution, interview requests, press conferences, daily event summaries, volunteer training, and external communications

Memphis, Tn, Us

• Was first-ever Graduate Assistant for SID, covering baseball, volleyball, men's and women's track, cross country, soccer, and tennis• Earned 2nd place in CoSIDA competition for Baseball media guide and 7th for T&F

• Served as sports writer and layout artist for top suburban OKC paper

• Sports editor for award-winning college newspaper; also served as AME, Op-Ed Editor, and Sr. sports writer• Earned 1st in Sports News and 1st & 3rd in Sports Features in national SPJ writing competition

Bachelor Of Arts - Ba, Journalism

Master Of Science - Ms, Sports Marketing