Brian De La Cruz Email & Phone Number

Greater Chicago Area

Greater Chicago Area

Greater Chicago Area

Wheaton, IL

- Assist Marketing Manager for Graduate School in developing and implementing strategic marketing plans for all graduate programs- Website maintenance: webpage content writing and building- Social media marketing: manage Facebook, co-manage Instagram, manage and write blog

Buffalo Grove, IL

• Researched historical features and functionality of marketing channels in the video surveillance market
• Developed a company-wide marketing campaign promoting company culture to attract new talent and increase employee engagement
• Aligned and translated marketing material to brand guidelines and localized materials for LATAM market
• Measured ROI on YouTube demo/educational/assembly videos and provided strategic recommendation on content to increase engagement
• Updated and segmented email marketing database (MailChimp)
• Simplified lead scoring on Salesforce

• Solicit financial gifts to the Wheaton Fund from alumni, parents, and friends of Wheaton College.
• Build and maintain positive and trusting interactions with constituents over the phone.
• Negotiate alternative gift amounts in response to hearing objections to giving a financial gift.
• Receive and submit payment card information over the phone.
• Collaborate with an assigned group of three to four other callers and a team captain.
• Pray regularly for alumni, parents, and friends of Wheaton College both verbally and in writing.

Highland Park, IL

• Launched CBO Student Ambassador Program.
• Managed social media platforms (Facebook, Instagram and Twitter) increasing user engagement.
• Coordinated a redesign of marketing materials.
• Assisted planning and executing CBO 6th Annual Golf Outing Fundraiser.
• Updated and segment donor database (Constant Contact & e-Tapestry).
• Provided administrative support to CBO staff

Rock Island, IL

• Community Hosts play an essential role in assisting residents and guests navigate their stay on campus
• Responsible for maintaining security of the building by monitoring entrance and exist areas
• Coordinate programs and events to promote community development of all residents
• Assist Community Advisors in emergency procedures
• Update computerized logs as needed and inform residents of deliveries
• Provide hall and campus information/referral assistance

Waukegan, IL

• Eduardo’s Marketing focuses on providing branding services and strategies for implementation to local businesses across the nation
• Presented, promoted and sold promotional items using solid arguments to existing and prospective customers
• Performed cost benefit analysis of existing/potential customers to meet their needs
• Developed an online ordering process system
• Designed product catalog, listing every service offered with price specifications
• Created and managed invoices using PayPal

Deerfield, Illinois

• An integral member of the multicultural team, reporting directly to the multicultural marketing manager. Assisted with numerous projects that helped position Walgreen Co. as a trusted pharmacy for the U.S. Hispanic.
• Managed Walgreens African American Newspaper Program, targeting 15 states with a high percentage of African American population across the U.S. Created custom messaging for each month regarding consumer health.
• Developed campaigns for high percentage African American stores, based on demographics from 2010 Census
• Developed Hispanic store list based on high percentage of Spanish-speaking stores, referencing demographics from 2010 Census, to benefit Walgreens in providing bilingual signage for these high percentage Spanish.
• Conducted training process for marketing interns in order to integrate them into the multicultural and marketing team.
• Provided guidance throughout the transition process of projects before my departure

Gurnee, Illinois

• Organized files by customer’s requirements (alphabetical, monthly/years).
• Prepared files for digital scanning
• Scan and operated digital scanning with OCR text recognition.
• Review and proof read documents before archiving
• Archived and upload to companies data structures.

Bachelor Of Arts - Ba, Business Economics

Business Administration, Management And Operations, Freshman: Dean’S List Fall 2017, Spring 2018

Education record

Activities and Societies: President of the Senior Class 2017: - Coordinated events that would engage and promote class unity - Executed.